Posts Tagged ‘zee tv’

Zeel-Nielsen into partnership for monitoring of TV ratings in US

August 21, 2010

Zee Entertainment Enterprise Limited, the major media conglomerate in India has indulged into a partnership with profound rating firm The Nielsen Company for monitoring of its television ratings in the US broadcasting space.

In an official statement, Bharat Ranga (COO, International Business, ZEEL) said, “We are the only South Asian network to be rated by Nielsen in the US. This reinforces our research-oriented approach to high-quality programming.”

Ranga further added, “Nielsen’s ratings would enable Zee TV to deliver exceptional programming to millions of South Asians, who tune into the network every day and also provide advertisers with deeper insight into audience behaviour and TV trends.”

According to studies, approximately 16.5% of the viewers watch the channels of Zee network in US which also includes a significant 3.8% of South Asians. The data and studies of Nielsen will definitely benefit Zeel in introspection and getting better revenues from the advertisers.

Zeel to transfer shares abroad to promoters for non-news channel

July 19, 2009

Zee Entertainment Enterprises Ltd. has been allowed by the Finance Ministry to transfer fully paid equity shares to an overseas entity belonging to the promoters Group for uplinking a non-news and current Affairs TV channel.

However, a Finance Ministry release said this does not involve any fresh inflow of foreign direct investment (FDI).

UTV Software Communications Ltd. has been permitted to increase its share holding from 75 per cent to 85 per cent by purchase of equity shares and to amend the FC approval letter.

This will not involve any fresh FDI inflow.
Following the recommendations of the Foreign Investment Promotion Board (FIPB) in its meeting held on 10 July, the Government has permitted Interpublic Mauritius Ltd, Mauritius, to make investment of 50 per cent equity by way of subscribing to equity shares, involving foreign investment of Rs 7.5 million.

The Ministry deferred a proposal by Dish TV India Ltd. to issue convertible bonds, convertible into equity shares at a ‘conversion price’ as specified in an offering circular in relation thereto and on terms and conditions mentioned thereunder, to such persons resident outside India, as may be permissible under the applicable laws.

Zee TV to fill 9 pm slot with Balaji show Pavitra Risshta

May 21, 2009

Zee TV, the No 3 Hindi general entertainment channel (GEC), is set to launch a new fiction show, Pavitra Risshta, from 1 June. 

Produced by Balaji Telefilms, the show will replace Saat Phere in Monday-Friday 9 pm slot.Says Zee Entertainment Enterprises Ltd (Zeel) COO National Channels and Zee TV business head Nitin Vaidya, “We have always believed in subjects that establish a strong connect with the viewers, be it with Agle Janam Mohe Bitiya Hi Kijo, Choti Bahu or Betiyaan; all of them deal with pertinent issues. In Pavitra Risshta we are talking about the strong emotional bond that every daughter shares with her mother. This interesting saga brings in the flavour of the mother-daughter relationship

and a mother’s search for a desirable match for her daughter.” 

The show has been shot in a modest environment sans any glamour and grandeur. It essays a middle class household’s routine and lifestyle.

The role of lead protagonist Archana is played by Ankita Lokhande while Savita Prabhune and Ajay Rohila are also playing pivotal role. 

The show focuses on the life of Archana who belongs to a middle class Maharashtrian family, based in Mumbai. Being the eldest daughter of her family, Archana chose to take responsibilities of her siblings rather than focusing on education. As Archana grows up to a marriageable age, her mom realises that her daughter was devoid of all the good things in life during her growing up years. Hence, the mother vows to get her marriedto a well educated and sophisticated guy. But destiny has something else planned for Archana.

Zee News, Zee Entertainment form strategic synergies

December 6, 2008

Zee News Ltd (ZNL) has formed a strategic arrangement with Zee Entertainment Enterprises Ltd (ZEEL) that will help the two companies boost customer satisfaction by sharing valuable information on viewer preferences and changing customer requirements in today’s dynamic media and entertainment industry.

Laxmi Narain Goel continues in his role of mentorship and stewardship of the company, the senior management team at ZNL, led by its CEO Barun Das, will now report to Punit Goenka, who heads ZEEL.

As part of recommendation of an organisation study conducted by the Hay Group, ZEEL was restructured in October this year and various verticals formed to provide better operational efficiency.

The new pattern at ZEEL has already stabilised and helped integrate various business processes and support systems. With the effective streamlining of day-to-day operations, ZEEL is now better equipped to respond effectively to viewer preferences and ensuring a robust process that facilitates ideation and innovativeness in programming and content.

This new strategic arrangement between ZNL and ZEEL will enable the two companies to share such successes for their mutual benefit while providing a platform to cross-pollinate successful processes, themes and promotions as well as critical market research that will help synergies their approach to obtaining viewer feedback, attain sharper customer focus and thus deliver greater stakeholder value.

Zee Tv to launch Chhoti Bahu on 8 December

December 5, 2008

Zee TV is gearing up to new show launches. The channel is launching a fiction-based show, Chhoti Bahu, on 8 December.

Replacing Parivvar, the show will to be aired Monday – Friday at 7.30 pm.

Produced by Tony and Deeya Singh’s DJ Creations, the show focuses on the life of Radhika, the adopted daughter of a temple priest, whose life revolves around her friendship, love and affection for Lord Krishna.

She will do anything for the family that has adopted her, in particular her sister Vishakha, the biological daughter of the priest. But once, just once, she lets her good nature get the better of her as she covers up for her sister and that changes her entire life.

ZEE TV comes back with a bang after the strike

November 30, 2008

Zee TV, India’s leading general entertainment channel, is back with a new look and fresh content. After a hiatus of 3 weeks due to a strike between the Federation of Western India Cine Employees (FWICE) and the Producer’s Guild, the channel is all set to announce interesting future tracks to existing stories. Besides this, there are two new prime time properties in the coming weeks – Choti Bahu and Shrii. The weekend will also be stacked and star studded with superstar Aamir Khan and Zayed Khan in Hero Honda Sa re Ga Ma Pa, premier of the year’s biggest block buster Taare Zameen Par to name a few. All in all, the Zee TV viewer will be spoilt for choice in the next few days with the offering that the channel has in store for them!!

Though these have been testing times for the broadcasters, all the channels will unanimously start airing fresh content from December 1st.

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Speaking on this initiative by the channels, Tarun Mehra, Business Head Zee TV said, “There were so many high points and new launches that were planned and the strike began. The broadcasters took a unanimous decision to not show any fresh content in the interim. Now that we are coming back on Monday (1st December), the viewers will be able to enjoy their favourite shows again. The marketing activities are also on a high decibel and we have a 360 degree communications strategy in place.”

So the next few weeks will see the year’s biggest block buster Taare Zameen Par on the channel. Along with that Hero Honda Sa Re Ga Ma PA Challenge 2009 (Fri-Sat 10pm) will have the inimitable Aamir Khan on Saturday (6th December) and Zayed Khan on 5th December. Saat Phere (Mon-Fri 9.30pm) will have Saloni dealing with a staggering personal loss, while Maayka (Mon-Fri 8.30pm) will address the issue of the daughter in law being a ‘manglik’ and the repercussions thereof. Ranbir Rano (Mon-Thur 10.30pm) will see a new character, Achint Kaur as Preet Didi enter the lives of Ranbir and Rano whereas Banoo Main Teri Dulhann (Mon-Fri 8pm) will see the inseparable Divya and Amar at the crossroads of their lives. And if this was not enough Naagin (Fri-Sun 9pm) will see the return of the original Naagin and Ghar Ki Lakshmi Betiyann (Mon-Thurs 10pm) will also sport a fresh and exciting new track.

So December is the month for all Zee TV viewers to get an eyeful of their favorite characters and shows.

GECs threaten fresh programming blackout

November 3, 2008

Hindi general entertainment channels (GEC) have hurled the gauntlet back at the TV workers union – Federation of Western India Cine Employees (FWICE) – and TV producers associations.

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Executives from seven broadcasting companies – Star, Zee, Sony, Sahara One, Viacom18 (Colors), INX Media (9X) and NDTV Imagine – have issued an ultimatum to the two parties to resolve their differences by 9 November, failing which they will stop commissioning any fresh episodes.

The broadcasters have been unanimous in their view that they cannot bear the increased cost that higher wages to TV workers and technicians have thrust upon producers.

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The broadcasters have issued a joint statement responding to the FWICE last night. In the statement, they have stated that they were never part of disputes which relates to the terms and conditions at which producers engage cine workers for the shows.

The statement further adds that broadcasters have been paying producers handsomely, and they will have to absorb the increased costs. It further states that the the long term health of the industry depends on “our ability to work collectively to control our costs while continuing to bring the best entertainment content to our loyal audiences.”

The broadcasters statement further elaborates that production disruptions are coming at a time when there is an “economic downtown” and “advertising is degrowing,” without due notice or warning. “Unless the dispute is resolved immediately, it will threaten the very survival of the Hindi general entertainment category,” the statement adds.

In their collective statement to to the FWICE, and the producers associations the broadcasters have asked:

  • Both parties must resume normal production of ongoing programmes without any disruption so as to not cause any inconvenience to viewers and advertisers.
  • Both parties must work constructively to resolve all their differences by 9 November.

The joint statement from broadcasters shows that they mean business. First, the unions banded together to get producers to meet their demands. The broadcasters have now got together in a show of unity and strength.

Now we have to wait and watch how the producers will respond. And the workers’ unions. Will they come back to the table to renegotiate the terms they agreed to earlier? Or will they each stand their ground? And how long will the impasse continue?

On that will depend whether audiences will be able to watch the travails or adventures or heart breaks of their favourite characters on their favourite shows.

Broadcasters firm on not hiking programming costs

Broadcasters are feeling the pinch of the face-off between TV producers and the TV Workers Union.

Star Plus had to show re-runs of its two prime shows (Santan and Sangam) and three afternoon shows (Jahaan Pe Ho Baseera, Kumkum and Grihasti). Zee also had to show old episodes on its 7 pm, 10 pm and 10:30 pm band. 9X’s Ruby and Jaa Mai Vaishno Devi had to do away with fresh episodes.

Star Plus GM Keertan Adyanthaya says, “The entire TV industry including the GECs have been hit by the economic turbulence. At a time when the economy is slowing down, we can’t afford to hike the ad rates. We are, thus, not in a position to pay more to the TV producers.”

Adds a senior executive of a recently launched channel on request of anonymity: “In the current global economic scenario, all broadcasters are having a tough time. If advertisers are shrinking budgets, how can we agree to pay more to producers? We are trying to curb costs. We can’t think of increasing our input costs.”

Certain marketing initiatives are also put on hold. Zee TV, for instance, has postponed the launch of its afternoon show Choti Bahu which was scheduled to air on 3 November.

Says Zee TV business head Tarun Mehra, “Though we have kept the advertisers informed, its a tough time for all broadcasters to run the channel without fresh content.”

Film and TV Producers Guild and FWICE will meet on Monday to resolve the crisis. Says Producers Guild’s Mukesh Bhatt, “We will be meeting on Monday to arrive at a possible solution.”

Ashish Kaul quits Zee Entertainment

March 28, 2008

Ashish Kaul, Executive Vice-president, Corporate Brand Development, Zee Entertainment Enterprises has quit the group after a decade-long stint.

Kaul said, “After a decade-long stint with Zee, I have decided to move on. I have already put in my papers and am currently serving a one-month notice period.”

Kaul, who had joined in 1999 as Manager, Corporate Communications, rose to the top position of Executive Vice-president, Corporate Brand Development, of a consortium of companies (including Zee Group) under Essel Group. He led the largest centralisation of strategic communications within the corporate world, bringing all brands under the Essel Group umbrella.

In a career spanning 14 years, Kaul has worked as corporate marketing/brand, business development, corporate affairs and communications management specialist with diverse business operations, including SVR Group and Hinduja Group before joining Essel Group.

At Essel Group, Kaul was involved with several new business initiatives, including DNA, Dish TV, Agrani IT Retail, and more recently, the Indian Cricket League (ICL) initiative.

Zee’s ‘Next’ ready to roll with 5 fresh shows

December 10, 2007

Zee Entertainment Enterprises Ltd (ZEEL) today announced the launch of its new Hindi GEC , “Zee Next”, mixing, admittedly, old ‘dil’ (heart) to suit a new ‘dhadkan’ (beat), as a response to the new economic and social milieu that has developed over the last few years.


Zee Next business head and Zee operating officer Punit Goenka said: “With the evolution of TV viewing audiences, this channel offers a very refreshing and blooming entertainment aimed at bridging the generation gap.”

Speaking earlier to, Goenka had said that Zee Next would be like a mainline GEC, but the core audience focus would be towards the 15-25 year-olds.

“While Zee TV concentrates on stories inside the home, the new channel will narrate stories from outside. The channel will address more contemporary issues especially in its portrayal of women. Although its main target will be the youth demographic, it will not alienate the housewife,” Goenka had said.

Zee asserts that it has turned over from a 14 %  market share to 29 per cent, and stresses that it thought fit to add another channel to its bouquet to suit the latest trends in middle class Indian viewership.

As an example, the jamboree presented glimpses into the five new serials – Jhoomey jiya re, Ek thi Rajkumari, Hum Yahan Ke Sikandar, Simply Sapney and Pyaar Mohabbat, which showed much the same theme contemporised to suit latest Indian sensibilities.


The new channel’s FPC shows that wrapped around the five driver shows are repeat programmes and carry forwards of the film telecasts for which Zee has rights.

As already reported on TvToday the new channel launches 17 December.

Low Notes of High Success on Reality Shows

December 4, 2007

Budding singers never had it so good before. Flip through a horde of TV channels and chances to spot youngsters crooning are invariably high. Yes, times are changing and the buzzword today is music-based reality shows. Not surprisingly, more than the Indo-US nuclear deal, Indian viewers are engrossed in Ishmeet Singh, Prashant Tamang, Aneek Dhar’s victory.

“These competitions are aimed at a shallow form of music. It is an out-and-out money making enterprise where emotions are used to mint money. Thus, it is obvious that the winner of such a competition will not reach anywhere,” says singer-music composer Rabbi Shergill.

When asked about how did Ishmeet Singh win Voice of India (VOI), despite Harshit Saxena beating him in three regions, Prem Kamath, Head of Marketing, Star India says, “It’s the cumulative votes that matter. It’s very possible that the north outvoted the other regions.”

Many felt Ishmeet should have been eliminated in the fifth round itself. “Hey, that’s unfair! Ishmeet is very talented and deserved to win. The judges did protest when Abhaas was voted out but that’s the format. You can’t change it.” says Kamath.

Even though VOI borrowed hugely from Zee TV’s Sa Re Ga Ma Pa Challenge in the concept, judges and even the anchor, Shaan, it trailed way behind in the TRP ratings. “VOI was a spectacular success. True, we weren’t able to beat Sa Re Ga Ma Pa, but that’s because they went on air weeks before we did. Throughout, VOI had TRP’s between 4 and 4+. The most popular show has a rating of 6. If the show was disappointing, why would so many of our sponsors offer to return on VOI Kids?” explains Kamath.

Abhaas Joshi will be hosting Voice of India Chhote Ustad. The musical reality show, which goes on air from December 7 on Star Plus, will see the 17 year-old, who made it to the top three on VOI, take over from Shaan.

Along with the host, there’s been a change in the show’s format as well. While the audience will decide who goes out in the initial rounds, the last four contestants will stay on or be evicted purely based on the judges’ decision. The judges are Shreya Ghoshal, Pritam and Kunal Ganjawala.

The real craze for reality television hit India as Channel [V] introduced Viva, a band of five young girls. As the channel opened gates for new world, young dreamers gathered in hordes to give their luck a try. They cried and celebrated with their failure and triumph and the audiences, on its part, lapped up this overdose of emotions. No wonder then, it was a big success and an inspiration for both the shrewd business minds and youngsters waiting for their share of fame.

“But all of them can’t be successful. Ultimately their hard work, their planning and how well they handle their career matters. These shows can certainly give them an initial boost, but nothing more than that,” says Vishal Dadlani of Vishal-Shekhar duo.

Post-Viva’s arrival, there has been no looking back for musical television shows. As the real-life Bunty and Bablis rush to test their vocal chords, the burgeoning entertainment industry has spawned a number of shows like Indian Idol, Fame Gurukul, Voice Of India, Sa Re Ga Ma Pa and Mission Ustaad.

“There is no doubt that singing-based talent shows are a definite hit in our country. This is a new phenomenon that needs to be encouraged. However, I am totally against the voting system as the judgment should entirely depend on judges,” says Khayyam.

Reality shows has not only changed the destinies of TV channels, but also of several common people. But barring names such as Kunal Ganjawala, Sunidhi Chauhan, Shreya Ghosal and Anushka Manchanda, a majority are scrounging for their share of fame and money. So, it doesn’t come as a surprise if names like Raja Hasan, Harshit Saxena, Vinit Singh, Ujjaini, Aishwarya, Sharib, Amit Sana, Bonjyotsana, Qazi Tauqeer and Sandeep Acharya fail to ring a bell.

“It is impossible to make a singer in three or six months. And this is the main reasons behind talent hunt winners not doing well in Bollywood or any music industry. Parents must send their children to good music schools before heading for such shows,” says singer Shubha Mudgal.

Experts believe that an aspiring singer should have the ability to adapt quickly. “As composers have their own style of composing songs, one must be versatile in his approach if he really wants to be successful in Bollywood,” affirms music composer Rajesh Roshan.

Reality shows are in nascent stage in India, but it still does a business of over Rs 300 crore. So, while new players continue to join the moolah party, old players are ensuring that their ogle value remains intact. Even the stakes are very high for participants. For instance, Indian Idol winner Prashant Tamang has bagged a Rs one crore contract with Sony besides winning a car.

Similarly, Sa Re Ga Ma Pa king Aneek Dhar won a contract worth Rs 50 lakhs with Universal and Zee TV along with a car. In fact, the number of participants have also been swelling with each passing day. “It takes a lot of effort and hard work to make a name in the industry which is full of experienced and talented singers. No one can become a Star overnight. But people expect a lot from the show winners,” says Abhijeet Sawant.

According to an estimate, the dream city Mumbai has witnessed almost 25,000 wannabe singers trooping in to try their luck in last two years. “Thanks to several reality shows, the competition is very tough but give us at least five years to prove ourselves,” says Sa Re Ga Ma Pa winner Debojit Saha, who is hosting the Bangla version of Zee Sa Re Ga Ma Pa.

Reality television seems to be a win-win situation for everyone: contestants, channels and viewers, but broadcasters are laughing all the way to the bank. Besides ad revenues, a popular reality television show, on an average, gets about 7 million mobile phone text messages for each episode. “Channels are hardly concerned about participants. They are only interested in their revenues,” says Sawant.

At Rs 4 per SMS, it adds up to Rs 28 million per episode. Over a year (52 weeks), the figure is Rs 1,460 million. And on a 50-50 split between the channel and operator, it works out to Rs 730 million to the channel. “They show concern for TRP’s of their shows and then forgetting about it and it’s winners,” says Vishal.

Whatever the case, reality television has brought the ordinary people closer to their fantasies. And it’s here to stay as more and more Qazis and Abhijeet Sawants get a chance to Live their dreams.