Posts Tagged ‘Zee s’

Zee Studio launches Karaoke Nights & SAW club initiatives

March 4, 2009

Zee Studio, the English movie channel from the Zee Entertainment stable, will strengthen its connection with viewers with two of its latest initiatives – Studio Karaoke Nights and the Shut-up And Watch (SAW) film club.

The channel has introduced a club Shut Up And Watch for movie enthusiasts in Mumbai and has plans of extending it across the other metros in the country. The club welcomes film buff to watch quality cinema for free.

Sujay Kutty, business head, Zee Studio, said, “The Shut Up and Watch film club and the Studio Karaoke Nights are initiatives aimed at giving our viewers a direct interface with the channel. It is extremely rare that a movie channel has stepped out of the living rooms of the audience and entered a domain such as a bookstore or a restaurant.”

Sujay continues to explain, “Both the initiatives are platforms for celebrating our shared passion for quality cinema with the audience and leaving them with a memorable experience. The response to the movie screenings and the karaoke nights has been overwhelming so far, motivating us further to make them a Studio tradition.”

The club marked its beginning on February 6 at the Oxford Bookstore, the channel’s partner with an inaugural screening of Paris Je T’aime, the acclaimed compilation of 18 short love stories centered around the world’s capital of romance, Paris.

Zee Studio’s Karaoke nights are a bounty of music, where the channel invites the patrons of a club to sing popular movie soundtracks along with the radio jockey Musicman Mihir and win exciting prizes. The Studio Karaoke nights have so far been a rage at clubs such as Soul Fry, Not Just Jazz by the Bay and Bootleggers, Colaba.