Posts Tagged ‘Ten Sports’

Ten Sports to broadcast IAAF World championships

April 13, 2011

Dentsu has inked a deal with Ten Sport, in which Ten Sport will broadcast the IAAF World Championships and World Indoor Championships covering seven territories during 2011 to 2014. Ten Sports is holding these rights with the IAAF and Dentsu for the first time and it has committed to offer a good broadcast.

Dentsu is a commercial partner of The International Association of Athletics Federations (IAAF) for all media rights worldwide excluding Europe and Africa.

Dentsu also extended its contract with TyC Sports for all events of the IAAF World Athletics Series for the period 2014 to 2016 for Latin America.

Telered Imagen owned channel TyC Sports has acquired all exclusive rights for the event in Argentina and non-exclusive delayed pay cable rights in 14 other Latin American territories.

IAAF President Lamine Diack said that, Athletics is the most universal of sports, and the package of TV rights agreements being negotiated by Dentsu successfully mirrored that reach. The guarantees which had been achieved ensured that the athletics fans of Indian Sub-Continent and Latin America would be able to enjoy their World Athletics Series events in particular the biennial IAAF World Championships which were their sport’s brightest jewel.

NBA partners with Taj Television and Multi Screen Media for TV coverage of 2010-11 season

December 8, 2010


The NBA announced today that fans in India will be able to watch a record number of live games, prime-time replays, and original NBA programming as a result of the league’s new multiyear partnerships with Taj Television and Multi Screen Media (MSM). The unprecedented NBA coverage is part of the league’s continued expansion in India.

“Taj Television and MSM provide the NBA with two complimentary partners that have a proven track record of success and their local expertise will help connect the NBA to its growing fan base in India,” said NBA President of International Heidi Ueberroth. “The breadth of programming provided by both partners will provide fans access to the most comprehensive NBA coverage that we have ever had in India.”

Taj Television, which operates the Ten-branded sports channels, will televise two games per week on Ten Sports each Thursday and Saturday with replays of each game in prime time. They will also televise the NBA’s marquee events live, including NBA All-Star, the NBA Playoffs, one NBA Conference Finals and The Finals.

Taj Television will locally produce NBA dedicated highlight recaps as well as features on NBA grassroots events in India which will air on Ten Sports and select Zee Network regional channels throughout the season. In addition, thirty-six episodes of Real NBA, a half-hour weekly reality program that provides viewers with a behind-the-scenes look at the biggest stories from around the league, will air in prime time on Ten Sports, and on some of Zee Network’s leading regional channels in local dialects.

“The NBA has a growing audience in India and Ten Sports will enhance the viewing experience by providing additional insight, localized content, and interviews apart from the traditional telecast,” said CEO of Sports Business ZEEL Atul Pande. “I am sure we will enjoy a long relationship with the NBA as we are committed to being a leader in acquiring, producing and televising the most important sports programming.”

MSM will televise all NBA coverage on PIX including two live games per week on Wednesday and Friday. PIX will have live coverage of the NBA Playoffs and the Eastern Conference Finals in 2011 and the Western Conference Finals in 2012. PIX will also air 36 episodes of NBA Action, a globally renowned highlights show that captures the latest game action and league news, giving fans an inside look at the best players in the NBA.

A new weekly original program, NBA in 30, will also debut on PIX. Each episode of NBA in 30 will showcase a condensed game in thirty minutes.

“The NBA is one of the world’s top sports properties, and is comprised of some of the greatest athletes on the planet,” said MSM India CEO Man Jit Singh. “This historic agreement allows PIX to deliver all of the action and excitement of the NBA to Indian sports fans, while launching a partnership between MSM and the NBA which we expect to widen and grow through the years.”

Zee to bring dedicated Cricket and Golf channels

July 14, 2010

According to the media reports, Zee Entertainment Enterprises Limited holds plans of bringing sports channels dedicated solely to the games of Cricket and Golf. With these channels, the company is trying to explore business opportunities in this genre of broadcasting. reports through its sources that the channel considering the success of Neo Cricket and Star Cricket is looking forward to extract some business possibilities from the segment. Moreover, with a dedicated golf channel, the company is all set to woo the elegant section of audiences.

According to the sources close to the reporting website, considering great revenue possibilities from a dedicated cricket channel, Zee has sought for permission from I&B Ministry regarding the same.

Taj TV Limited Mauritius and Taj Television from the Bukhatir Group have almost been completely acquired by Zee earlier this year. This acquisition has enabled Zee with the access to telecast rights for over 100 days of International Cricket from controlling boards of different countries. Thus, the group has decided to utilize Ten Sports as its main flagship entity, to broadcast all sports such as Cricket, Soccer, Tennis and Wrestling etc.

The prominent force which is driving Zee to launch these channels is the freedom to price them to the pay-TV subscribers. The company is looking forward to boost its revenues with these new channels as there is a price restriction imposed by TRAI on its existing channels.

Ten Sports targets Rs 300 mn from tri-series

August 13, 2009

Ten Sports is targeting an advertising revenue of Rs 300 million from the tri-series involving India, Sri Lanka and New Zealand.

The sports broadcaster has roped in Compaq as the title and co-presenting sponsor for the next month’s cricket series that begins on 8 September in Colombo.

“Ten Sports is targeting an ad revenue of Rs 300 million from India,” a source tells

Ten Sports has already signed Maruti as an associate sponsor and plans to rope in five more.

Taj Television India GM Rukin Kizilbash says that 50 per cent of the inventory has been sold thus far. “Spots are going for Rs 250,000 per 10 seconds for the four-match series,” he adds, while declining to say what revenue the sports channel is targeting.

Kizilbash says Ten Sports is on the verge of signing a two- wheeler company as a co-presenting sponsor. It is also talking to a telecom company and cola companies for associate sponsorships.

Spots have been taken by several companies including Sony Electronics, Maruti and Unibisc.

Kizilbash further confirms that there is no category exclusivity. This means that if Pepsi is to be signed as an associate sponsor, Coca-Cola could still air spots during the event.

Hong Kong Sixes live on Ten Sports

November 8, 2008

Hong Kong Cricket Sixes, the biggest cricket extravaganza of Far East, will be available live and exclusive on Ten Sports, the most watched sports channel in the Sub-continent.

The Hong Kong Cricket Sixes is fully sanctioned by the ICC and is the sport’s longest-running and most high-profile sixes tournament. The 17th edition of the tournament, which has been graced by almost every superstar of contemporary cricket, will be played at the Kowloon Cricket Club on November 8-9.

Eight teams are taking part in the Sixes – Pakistan, India, England and South Africa will contest the Bradman Group while the All-Stars, defending champions Sri Lanka, Australia and hosts Hong Kong will do battle in the Sobers Group. The top two teams in each pool after day one will progress to the Cup on day two. The highlight of Saturday will surely be the clash between arch-rivals India and Pakistan, which is scheduled as the final match of the day.

Zee Turner: MSOs/LCOs shall sign Ten Sports agreement

July 20, 2008

Zee Turner, the largest distribution house in the country, and which holds the rights to distribute Ten Sports, has decided to block the sports channel for all those cable operators, who do not sign up the ‘Ten Sports Agreement’ with the company before the India – Sri Lanka series, which begins on July 23.

The Delhi High Court passed an order on July 18, 2008 granting injunction in favour of Zee Turner, thereby restraining all such MSOs/LCOs, who have not executed a subscription agreement with Zee Turner and who are resorting to unauthorized transmission of the sports channel.

The Court was further pleased to appoint local commissioners across the country and has also provided police assistance in case of unauthorized transmission leading to piracy of signals of Ten Sports, including coverage of the India – Sri Lanka series.

Zee Turner, in addition has also deployed a Special Task Force (STF) to check piracy of the channel all over the country, which will take appropriate action against any operator found guilty of piracy.

Ten Sports to air Hong Kong Cricket Sixes

June 13, 2008

The Hong Kong Cricket Sixes will be broadcasted on Ten Sports, on its own channels in India, Middle East, North America, continental Europe, Hong Kong and Indonesia.

The channel is also securing commitments from broadcasters to show the event in all other major cricketing markets, including the UK and Australia.

The event will be staged at the Kowloon Cricket Club on November 8-9, and the sports channel will show action for a total of 16 hours over these two days.

Mark Burns, Tournament director, Hong Kong Cricket Sixes, says, “We are very happy to have secured what is, quite simply, the most significant broadcasting deal in the 16-year history of our event.”

Peter Hutton, senior Vice-president, Ten Sports, said, “We are delighted to add to our growing portfolio of international cricket rights an event that has firmly established itself on the world cricket calendar and provides a unique sporting and social experience.”

“With Ten Sports broadcasting the event on its own channels, plus commitments from broadcasters in the other major cricketing markets, pictures of the tournament will be available in over 100 million homes worldwide.” claims Hutton.

Ten Sports to telecast Sri Lanka’s tour of the Caribbean

March 24, 2008

Ten Sports will telecast Live Sri Lanka’s tour of the Caribbean this month. Sri Lanka and West Indies would play two Test matches and three ODIs. The first Test match would commence from March 22, while the ODI matches would commence from April 10.

Ten Sports had recently renewed its partnership with the West Indies Cricket Board (WICB) for another five years to distribute television coverage of all cricket sports that would be played in the West Indies between 2008 and 2012. Also, Ten Sports has the broadcasting right to the Middle-East and South-East Asia, and would also distribute the events worldwide, with the exception of the UK, Ireland and the Caribbean.

Ten Sports is available in over 50 million cable and satellite homes worldwide. The channel broadcasts cricket from Sharjah, West Indies, Pakistan, Sri Lanka, South Africa, Zimbabwe, the Indian Sub-continent and Asia, as well as to the US and Canada (Cricket Plus), the Middle-East and North Africa.

Ten Sports also owns the exclusive rights in its Sub-continent territories for the WWE, the UEFA Champions League, the US Open and Hockey World Cup.

ICL or IPL can happen only in India, says Michael Bevan

March 16, 2008

Former Australia cricketer Michael Bevan feels Twenty-20 tournaments in the Indian Cricket League (ICL) or Indian Premier League (IPL) format can happen only in India because of the availability of large number of local players.

“Only India can sustain two such alternative tournaments. It’s only possible for India to provide so many players required to support such an endeavour,” Bevan, coach-cum-player of the Chennai Superstars ICL team. He is in hyderabad for the ICL 20’s Grand Championship match against Hyderabad Heroes to be played at the Lal Bahadur Stadium on March 15.

“The national cricket boards in all cricket playing countries are involved in a different kind of cricket and none has as many players as India. For any other country it’s very difficult to conduct such tournaments. Such tournaments will boost local players and help improve the standard of the game. But few countries can afford to organise such tournaments,” the left-hand batsman added.

Bevan, who has been associated with the ICL for about one year, observed India has a lot of young talented players. “I am associated with ICL as a coach for the last one year. During all these months I have come across so many potentially good players who might not have got chances to play at the top level. Given a chance, they can do wonders for the country,” he added.

Speaking about his experiences with Indian cricket, he said there are a lot of emotion attached to the game here. “Cricketers here are more passionate about the game. The kind of enthusiasm I have seen here is rare,” he added.

Bevan, who was considered to be a one-day specialist, said he really enjoyed the new format of the game. “The Twenty20 is a pretty new concept. It’s giving cricket a new dimension altogether. I have enjoyed it so far,” he said about the faster version of the game which he said would be more fun and entertaining for the viewers.

ICL 20s Grand Championship starts on March 9

March 1, 2008

The Indian Cricket League (ICL) has announced its forthcoming tournament ‘ICL 20s Grand Championship’, which promises 30-days of cricket starting March 9 to April 7.

The tournament will be held in three locations – Hyderabad, Chandigarh (Panchkula) and Gurgaon. Two new teams – Ahmedabad Rockets and Lahore Badshahs have also been added to the existing six teams, making the tournament more comprehensive and competitive. With international cricketers of high stature being added to the league, the quality of cricket is expected to be on par with international standards.

Starting March 9 viewers can watch the high-octane 20over format matches on Ten Sports and Zee Sports. With a match every evening and double headers on specific week-ends, the tournament will have in total 34 matches. Each team will play against each other once in the league format, followed by semi-finals, third position classification match concluding with the best of three match finals.

Kapil Dev, Chairman, Executive board, ICL said, “Our first two tournaments have produced some high quality cricket. We are delighted to have added a new impressive player base which includes some quality fast bowlers, crafty spinners & explosive batsmen. Their participation in the league will provide the younger generation of cricketers valuable insights which will help them with their game. Personally, I am happy to see Pakistan being represented by the Lahore Badshah. We all have some great cricketing moments playing with them and I would like to see history repeat itself in the ICL.”

The Grand Championship will feature eight teams – Chennai Superstars, Delhi Giants, Mumbai Champs, Hyderabad Heroes, Kolkata Tigers, Chandigarh Lions, Ahmedabad Rockets and Lahore Badshahs.