Posts Tagged ‘Sun Pictures’

Sun Pictures shines with smash Tamil hits

July 19, 2009

Sun Pictures, the film production arm of Sun TV Network, has some reason to cheer. Having forayed into film production, acquisition and distribution less than a year ago, six out of the seven Tamil films acquired and released by the leading media company have turned out to be hits, including two that have been declared as smash hits.

Venturing into films Kaadhalil through Vizhundhein, Sun Pictures has since acquired and distributed Thenaavattu, Dindugal Sarathy, Padikkaadhavan, Thee, Ayan and Maasilamani. Except Thee, where the distributors lost about15 per cent of their investments or the print and publicity costs, every other film has given handsome returns to the distributors.

Among the hits, Ayan and Kaadhalil Vizhundhein have been declared as smash hits. While Ayan, acquired at a cost of Rs 18 crore, is expected to gross about Rs 50 crore and fetch a distributors’ share of over Rs 25 crore from all territories, Kaadhalil Vizhundhein, acquired for Rs 3.5 crore, collected a distributors’ share of Rs 8.5-9.2 crore.

“Sun Pictures looks for basic entertainment value in the films that they acquire With an eye on attracting the family audience, they shun films with excessive violence or sex. That’s the secret of the success of their portfolio of films,” says K S Mahalingam, head, distribution, AGS Entertainment, that distributes Sun Pictures’ films in Tamil Nadu.

While three films were small budget ones, Padikaadhavan and Ayan were big budget ones, where the acquisition costs ranged between Rs 14-18 crore. Now, it has again turned its attention on small budget films starting with Maasilamani.

“Once Sun acquires a film from the original producer, it palms it off territory-wise to a set of distributors at a marginal profit. As a result, there is no big increase in cost as the film changes hands. Where it actually gains is the satellite rights of the film, which it gets at almost nil cost.” says a veteran distributor, who did not wish to be named.

Later, it then turns its attention to aggressive marketing and the network, being an established media empire, comes handy in taking this across all segments of the media – television, radio and print.

“They are smart marketing people and the fact that they have a successful media empire gives them complete control over the campaign. Hence, their success rate is not surprising, only a failure will be surprising,” says G Dhananjayan, chief operating officer, entertainment business, Moser Baer Entertainment.

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IndTiger.com Exclusive : Sun Pictures to snap up India’s costliest flick Robot

December 17, 2008

This buyout has a filmy touch to it. Buoyed by its initial success in movie production, Marans-owned Sun Pictures has bought out the

production rights for the costliest Indian movie to date Robot- starring Rajinikanth and Aishwarya Rai.

The sci -fi movie, to be directed by Shankar and with a whopping Rs 100 crore + budget, was initially supposed to have been produced by London based Ayngaran International, in which Kishore Lulla-owned Eros International has a controlling stake.

But sources close to the development said owing to financial troubles, Ayngaran is transferring all the production costs of the movie to Sun Pictures. Officials at Ayngaran and Sun Pictures could not be reached for comment or further details. But sources involved in the deal said that a formal agreement will be signed on Thursday and the total value of the deal could cross a hundred crore.

If the agreement goes through, this will be the second such bailout for the recently floated Sun Pictures. It acquired the distribution rights for its maiden film “Kadhalil Vizhunden” from Atlantic Cinemas. Sun Pictures infused life into the movie and made it a runaway by actively marketing it Sun Network’s TV and radio media.

A similar positive climax awaits “Robot”, which is riding on huge dollops of money and hype. After the Rajini-starrer, Sivaji, The Boss created waves as the most expensive movie at Rs 80 crore, Rajini-Rai starrer “Robot” became the next big thing in film circles.

It also had a touch of drama to it because Shahrukh Khan was initially supposed to star and co-produce the movie through his company, Red Chillies Entertainment. However, it was drooped owing to creative differences between director Shankar and Shahrukh. Industry sources say, give Shankar’s reputation for an ostentatious canvas, the cost of production of Robot could run into hundreds of crores, setting a new Indian record. The movie will take another year and a half for completion.

The film will be made in Tamil, but will be released in five languages, including Hindi and Telugu, besides a couple of other regional languages. The movie will also rope in a few Bollywood stars, to add to the glam factor, but details on this front have not been formalised.

Its Official, Sun TV to float Sun Pictures for film production

September 9, 2008

Sun TV Network, India’s largest listed media network in terms of market capitalization, said on Monday it will start film production through its unit, Sun Pictures. The company did not disclose any financial details of the venture, but said it would open a new revenue stream and add to its movie library.

The official announcement confirms the IndTiger.com story dated March 12, 2008, which said that Sun TV Network is gearing up to enter film production. It plans to produce at least 10 feature films each in three languages – Tamil, Telugu and Kannada annually through Sun Pictures.

Sun’s initial focus will be on the Tamil cinema, before it moves to neighbouring markets. Sun TV Network has signed up with all leading players, including stars, directors and music directors in the Tamil film industry, indtiger.com reported exclusively earlier.

The entire funding for films will come from Sun TV Network, but every film will be produced on a commissioned basis, with a set of existing production houses being roped in as ‘executive producers’. For instance, the Tamil films will be handled by Radaan Mediaworks, promoted by actress Radika Saratkumar.

The move to directly get into film production is a natural extension for Sun, which has acquired almost 80 per cent of all the movies in the southern regional markets for well over a decade.

Sun TV currently operates 20 television channels in several regional languages and also operates radio stations.

After Sun TV, Raj TV to also produce Tamil films

May 28, 2008

Even as market leader, Sun TV Network gears up to launch a slew of films, Raj Television Network, which operates general entertainment channels in Tamil and Telugu, is also entering the fray to produce Tamil films.

The company intends to produce 12 Tamil films in the first year and has earmarked a capital outlay of Rs 30 crores for the purpose initially. It has firmed up plans to launch four films in the first week of June, this year, a Tamil film director, on condition of anonymity, said.

M Raajhendran, Chairman and Managing director, Raj TV, declined to comment on the move to produce films. However, it is learnt that the company is planning a event in the first week of June to simultaneously launch four new films. It has entered into strategic tie-ups with film director, T P Gajendran, in addition to producers, A M Ratnam and Kameela Nasser.

While Raj TV Network will fund and produce these films under its own banner, it has tied up with others to act as executive producers and complete the film projects on a first copy basis.

Raj TV intends to market and release the films on its own, through existing distributors. The Tamil film industry, drew several corporate houses, including Moser Baer India, UTV and Adlabs Films to get into film production over the past year, is now seeing television channels enter the fray.

Over the past three months, Sun TV Network has been discreetly working out film production deals with almost all leading stars and a formal announcement is expected in the next couple of weeks.
IndTiger.com had earlier reported first that the Sun TV Network is gearing up to enter film production. It plans to produce at least 10 feature films each in three languages – Tamil, Telugu and Kannada annually through Sun Pictures, a soon-to-be-floated unit.

Raj TV shares were in the limelight about a year ago, when the relationship between DMK President and Tamil Nadu CM, M Karunanidhi and the Marans turned controversial and bitter.

When the stock market was made to believe that it was Raj TV that’s launching the DMK-based Kalaignar TV, the shares of the company had hit a high of Rs 373.35.

Sun TV to float Sun Pictures for film production

March 13, 2008

Sun TV Network, India’s largest media network in terms of market capitalisation, is gearing up to enter film production. It plans to produce at least 10 feature films each in three languages – Tamil, Telugu and Kannada annually through Sun Pictures, a soon-to-be-floated unit.

Sun TV is also preparing to launch its ‘home entertainment division’, to launch DVDs of the collection of regional films in its library. It also plans to tap the growing online movie download market across the globe, currently dominated by illegal initiatives.

On the film front, Sun’s initial focus will be on the Tamil cinema, before it moves to neighbouring markets, film industry sources told this paper here on Monday. The company’s Chairman and Managing director, Kalanithi Maran, declined to comment on the subject.

According to the sources close to the development, Sun TV Network has signed up with all leading players, including stars, directors and music directors in the Tamil film industry. While company officials declined to name them citing the sensitivity involved, a formal announcement is expected by end-March or early April.

The entire funding for films will come from Sun TV Network, but every film will be produced on a “commissioned basis”, with a set of existing production houses being roped in as ‘executive producers’. For instance, the Tamil films will be handled by Radaan Mediaworks, promoted by actress Radika Saratkumar.

The first film to be produced by Sun TV Network is likely to hit theatres this Diwali. The move to directly get into film production is a natural extension for Sun, which has acquired almost 80 per cent of all the movies in the southern regional markets for well over a decade. “Sun spends close to Rs 100 crore each for Tamil and Telugu markets to acquire satellite rights of films every year.”