Posts Tagged ‘Star World’

Star World to kick off ‘Glee’ on 25 June

June 14, 2010

English general entertainment channel Star World will air the musical comedy Glee from 25 June, every Friday and Saturday at 10 pm.

The show is the brainchild of Ryan Murphy who also created Nip/Tuck and Popular. Glee follows an optimistic high school teacher as he tries to transform the school’s Glee Club and inspire a group of ragtag performers to make it to the biggest competition of them all: Nationals.

The teacher is determined to do whatever it takes to make Glee great again, even though everyone around him thinks he’s nuts. He’s out to prove them all wrong – from his tough-as-nails wife to McKinley’s cheerleading coach to an über-hip world that thinks jazz hands and sequined tuxedos litter the road to infamy rather than pave the way to Hollywood dreams.

The series stars Jane Lynch, Mathew Morrison and Lea Michele.

Star World unveils new brand identity

November 4, 2008

Star World, the English general entertainment channel, has kicked off a reface on-air campaign by unveiling a new logo, new graphics and new promo spots.

The channel is also premiering two of hottest dramas in Asia – 90210, the much-anticipated Beverly Hills, 90210 spin-off, and the latest season of Heroes.

“The new look is part of our commitment to offering a superior viewing experience. In addition to the new logo and IDs, Star World is offering more exclusive and first-run series.” explains Todd Lituchy, president, entertainment, Star TV.

Star World offers four services to cater to different viewer tastes – India/Pakistan, Southeast Asia/Greater China, the Philippines and the Middle East. The channel has expanded localisation from programming to on-air look and feel.

“The on-air changes and new-look logo are part of Star World’s continued efforts to remain fresh and innovative and reinforce the channel’s dynamic, new approach to programming.” says Lituchy.

Star World to wear a new look across Asia

November 4, 2008

Pan Asian broadcaster Star has announced that its English general entertainment channel Star World has kicked off a Reface on-air campaign by unveiling a new logo, new graphics and new promo spots.

At the same time, the broadcaster is premiering two dramas 90210, which is the Beverly Hills 90210 spin-off, and the latest season of Heroes.


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Star president entertainment Todd Lituchy says, “The new look is part of our commitment to offering a superior viewing experience. In addition to the new logo and IDs, Star World is offering more exclusive and first-run series.”


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In Southeast Asia and Hong Kong, 90210 premieres on the broadcaster on 4 November which is the same day the channel launches its all-new look. Heroes‘ third season premieres on 6 November at 10 pm, just weeks after its US debut. The Reface campaign will roll out in India next month.

Besides 90210 and Heroes, the broadcaster’s primetime lineup includes shows like Reaper, Desperate Housewives, Grey’s Anatomy, In Plain Sight and Criminal Minds.

Star World offers four services to cater to different viewer tastes – India/Pakistan, Southeast Asia/Greater China, the Philippines and the Middle East. The channel has expanded localisation from programming to on-air look and feel, dispatching crews to shoot footage on locations in Mumbai, Hong Kong, Manila and Beirut. This has resulted in four distinctive ID looks that it hopes will resonate among viewers.

The broadcaster adds that the on-air changes and new-look logo are part of its continued efforts to remain fresh and innovative to reinforce the channel’s dynamic, new approach to programming.

Exposure to sexual content on TV increases teen pregnancy risk

November 4, 2008

Teenagers who are exposed to sex-saturated content on TV are twice as likely to be involved in a pregnancy over the following three years as their peers who don’t watch such shows.

According to a three-year study conducted by RAND research organisation, this is the first study to viewing of racy television programing with risky sexual behavior by teens.

“Our findings suggest that television may play a significant role in the high rates of teenage pregnancy in the United States,” said Anita Chandra, a behavioral scientist who led the research at RAND, a nonprofit research organization.


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“We’re not saying we’re establishing causation, but we are saying this is one factor that we were able to prospectively link to the teen pregnancy outcome,” Chandra said in a phone interview.

The researchers recruited adolescents aged 12 to 17 and surveyed them three times between 2001 and 2004, asking about television viewing habits, sexual behavior and pregnancy.

In findings that covered 718 teenagers, there were 91 pregnancies. The top 10 of adolescents who watched the most sex-saturated programing were at double the risk of becoming pregnant or causing a pregnancy compared to the 10th who watched the fewest such programs, according to the study published in the journal Pediatrics.

The study focused on 23 free and cable television programs popular among teenagers including situation comedies, dramas, reality programs and animated shows. Comedies had the most sexual content and reality programs the least.


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“The television content we see very rarely highlights the negative aspects of sex or the risks and responsibilities,” Chandra said. “So if teens are getting any information about sex they’re rarely getting information about pregnancy or sexually transmitted diseases.”

Star World to telecast 50th Annual Grammy Awards live

February 5, 2008

Star World will air the 50th Annual Grammy Awards live on Monday 11 February from LA.
Grammy’s 2008 nominations include hip-hop whiz kid Kanye West with eight nominations and British soul sensation Amy Winehouse with six. Also in the running are alternative rockers Foo Fighters, rapper Jay-Z and dance-pop singer Justin Timberlake, who received five nominations each.

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Other popular contenders are R&B songstress Rihanna and American Idol singer Chris Daughtry.

Star World will also present My Night at the Grammys, an episode that relives the best Grammy moments from the past, on Friday 8 February. The two-hour special will feature some of the unique pairings from the Grammys, including performances by the Gorillaz and Madonna, Eminem and Elton John, and Jay-Z, Linkin Park and Paul McCartney.

Grammy winners Melissa Etheridge, Faith Hill and Alicia Keys will count down the Top 25 favourite Grammy moments, as voted on by viewers, with the stories behind the moments, as told by the artists themselves.

The telecast will also include a montage of acceptance speeches over the years as well as reminisces from past winners such as Christina, Beyoncé, Mary J Blige, Bono, Elvis Costello, Celine Dion, Ricky Martin and Usher.

Widely recognised as music’s most coveted prize, the Annual Grammy Awards honours music industry’s great artists.