Posts Tagged ‘star cricket’

Twenty20 WC ratings hit new lows

May 13, 2010

It’s been a mixed performance for the Twenty20 World Cup on Star Cricket. While ratings have been lower, the cumulative reach of the match telecast has gone up.

Tam data c&s4+ shows that the average rating for the first 16 matches was 1.8. In the previous editions, the average rating was 2.8 for the same period.

The India versus Australia Super Eight encounter on 7 May got a TVR of 4.7. The India versus South Africa match on 2 May got an average rating of 6.02. No non-India match has reached a TVR of 2. Last year, six non India matches crossed this mark.

The event so far has managed a cummulative reach of 85 million viewers. Last year it was 83 million. In the first year it was 66 million.

Reliance Communications is a sponsor with ESPN Star Sports (ESS) for this event. It is also an International Cricket Council (ICC) partner.

A company spokesperson though notes that the ratings were in line with what was expected. “We expected the India matches to have an average of 4.5- 5 TVR which has been the case. When we did the deal we factored in several things. One is that the Indian Premier League (IPL) finished only five days before the start of the World Cup. So there was bound to be some viewer fatigue which was not there last year.

“The other is that the telecast timing from the West Indies is not as good compared to England and South Africa. In addition this is the vacation season and people travel. We also did the deal expecting that India will only play five matches including three in the Super Eight. So we were protected. Had India progressed to the final it would have been a bonus for us. Having said that there is no doubt that India’s poor performance is having an impact. When the team does not do well many viewers switch off”.

In terms of the ratings for the semi finals and final, viewers could still tune in. That is because it is a World Cup and so carries weight. However, one cannot expect ratings to top 15 which is what happened the first year in 2007 when India beat Pakistan to win. Expect the final rations to be in the region of 4-4.5.

A media buyer says that clients look at different scenarios before doing deals. “There were those who felt that the price was worth it even if India did not progress. Clients also came in due to the perceived value of the tournament.”

ESPN Star Sports channels back on Digicable after 4 months

May 4, 2010

ESPN Star Sports and Digicable Network (India) have sorted out their commercial disputes, ending a four-month blackout of the three sports channels on the pan-India cable network ahead of the T20 World Cup that kicks off today.

The channels – ESPN, Star Sports and Star Cricket – were off Digicable’s network due to billing, payment and a host of other issues.

“We had some commercial disputes with ESS and had shut out the channels across all our cable TV networks. But we have resolved them amicably and the channels are back again,” Digicable joint MD Yogesh Shah told Us

ESS has some hot properties during the course of the year including the T20 World Cup, soccer World Cup, Champions League and ICC World Cup, an so Star didn’t have much options rather than to surrender.

ESPN Star Sports to air Champions League in HD

November 22, 2008

ESPN Star Sports (ESS) has lined up a series of innovative and new features to create the presentation of the Champions League tournament that begins December 3, 2008 in India. One of the firsts includes a High Definition (HD) telecast of the championship, making it the first HD telecast for any sporting event in the Indian subcontinent.

Another first will be the use of as many as 34 cameras at each venue to cover all the matches – the highest number of cameras used to cover any multi venue cricket tournament to date. It will include many interesting angles like aerial views with Fly cameras, a boundary side field camera to showcase fielding and a new mid-wicket camera position to highlight running between the wickets that will deliver another new viewing dimension to viewers.

ESS has also been appointed the preferred bidder as the global television production partner for the Champions League 2020 tournament by Champions League 2020. The sports channel recently acquired global commercial rights of the league for a period of 10 years after a successful bid. ESS and Champions League 2020 are currently finalising the necessary long form agreement.

Manu Sawhney, managing director, ESPN Star Sports, said, “Champions League 2020 is the marquee global tournament where only the top Twenty20 club teams from top cricketing nations qualify to compete for the greatest honour, to be adjudged as the Champion of Champions. This World Championship therefore positions itself as a one of its kind international tournament.”

Lalit Modi, chairman, Champions League 2020, said, “We are very pleased to award the global production rights to ESS. We are confident that with many new innovative and unique features that ESS had planned for the inaugural Champions League 2020, fans across the globe can look forward to the most compelling and riveting action on television.”

James Sutherland, CEO, Cricket Australia, said, “With ESPN Star as our global production partner as well as the global commercial rights holder, we are confident that this fantastic new competition will be shown in a manner that will truly revolutionize the game of cricket.”

Gerald Majola, CEO, Cricket South Africa, said, “I am confident the high quality production and global broadcast of the Champions League 2020 will ignite the passion of cricket lovers the world over.”