Posts Tagged ‘Sony Tv’

Kaun Banega Crorepati rocks viewers

October 18, 2010

Kaun Banega Crorepati opened to great audience excitement on 11th October. The ratings are expected to shoot in few weeks. With the entire hula boo surrounding the airing of the show, it is expected that, the ratings will surpass those of the previous seasons and the other shows. The first season of KBC started in the year 2000 and was hosted by Amitabh Bachchan.

The first season had a total of 270 episodes and the average TVR for the season was 14.1 (CS 4+, HSM). The game show opened at 8.96 TVR, while the finale clocked in 7.26 TVR. The show subsequently made a comeback after a gap of two years with actor Shah Rukh Khan as the host on STAR Plus. The third season, which had 53 episodes, recorded an average TVR of 6.8.


This year however, the media research and consulting firm Ormax Media predicted that the fourth season of KBC can open at 5.5-6 TVR or even more. With massive promotions on television, the show is expected to generate good ratings. The factors that can play a big role in ratings can be the genre of the shows that are airing in the channels at the same time slot, as well as the audience categories and the programming of the other shows in Colors such as Bigg Boss.

The show airs on Sony on weekdays at 9 pm.

Sony TV taps Balaji movie CEO to head biz ops

July 1, 2009

After the turmoil and the forced exit of many senior executives, Multi Screen Media (formerly Set India) is filling up the positions. The company has tapped Ajit Thakur, the chief executive of Balaji Telefilms’ movie business, to take charge of its flagship Hindi general entertainment channel (GEC).

Thakur will join as Sony Entertainment Television business head from 1 July, a source in the company says. Albert Almeida, who was heading the channel, had to quit the organisation amid a clean-up operation in March.

Thakur will have the tough task of reviving Sony TV which has sunk in ratings to lag way behind rivals Star Plus, Colors and Zee TV in the Hindi GEC space. Sony, in fact, will have to contend with a steadily progressing NDTV Imagine for the fourth spot.

Sony got Gurdip Bhangoo from BBC Asian Network to head the channel’s programming and overhauled its prime time on 25 May. The channel is set to launch British broadcaster ITV’s popular celebrity reality show I’m A Celebrity‚ĶGet Me Out of Here (Iss Jungle Se Mujhe Bachao) to step up its ratings.