Posts Tagged ‘Sfm Kannada’

SFM rebranded as Red FM

August 13, 2009

In what is being pegged as one of the biggest rebranding exercises across private radio stations, SFM has been rebranded as Red FM. All the 38 stations of SFM – which comprise 23 stations of South Asia FM (SAFL), 14 stations of Kal Radio and one station of Udaya FM – will undergo a change in identity.

With this, the rebranded Red FM will have a total of 41 stations in its kitty, including Red FM’s existing stations in Mumbai, Delhi and Kolkata. The new brand identity of the radio venture will be unveiled on August 14 in the North, East and West regions; and in the South, the new brand will go on-air on August 17.

K Shanmugam, chief executive officer of the unified Red FM, says, “Consolidating our radio FM business under the Red FM brand was a strategic move by us to offer pan-India audience a single, strong brand representation. This will help us unify our programming across key cities and help garner a larger share of ears.”

“Advertisers can now reach out to a wider listener base and can capitalise on the unique Red FM programme format. Launching the brand nationally fulfills our vision of creating the single largest FM radio station network across the country.” Shanmugam says.

The exercise will result in a shift in the programming style, content, format and presentation of the stations. All the rebranded stations will incorporate Red FM’s theme and the tagline of ‘Red FM, Bajate raho’.

According to the company, which has a footprint in 16 states, the network reaches more than 20 million listeners. To communicate the change in identity, the rebranded station has lined up a series of marketing activities, including ATL, BTL and OOH initiatives, in all the cities where the new Red FM has its presence.

The stations which will come under the rebranding exercise are: Pune, Nashik, Aurangabad, Nagpur, Mumbai, Bangalore, Mysore, Mangalore, Gulbargha, Kochi, Trivandrum, Trissur, Kannur, Kozhikode, Hyderabad, Vijayawada, Vizag, Warangal, Rajmundry, Tirupathi, Ahmedabad, Rajkot, Vadodara, Lucknow, Kanpur, Allahabad, Varanasi, Bhopal, Indore, Jabalpur, Jaipur, Bhuvaneshwar, Asansol, Siliguri, Kolkata, Gangtok, Guwahati, Jamshedpur, Shillong, Aizawl and New Delhi.

SFM to host Kalaa Awards for Kannada film industry

December 16, 2008

In a first of its kind initiative, the Sun Network promoted FM venture, SFM plans to host the Kalaa Awards 2009, felicitating the best of the Kannada film industry on 24 January 2009 in Bangalore.

The Kalaa Awards are the first such to be held by any radio channel for the film music industry. The uniqueness of the awards lies in that there were no nominations for the awards. Listeners from Bangalore, Mangalore, Mysore and Gulbarga were requested to vote for the best lyricist, singers, music composers and others via SMS.

The categories for the awards include best music composer, lyricist, female singer, male singer, song etc. A special award and a Music Icon of the year 2008 award would be given to wellknown names in the industry for their significant contribution to the Kannada film and music industry, it is learnt.

Says SFM Programming Director (Karnataka) Sathish Chandra, “Radio stations mainly depend on the music industry and nothing has been done in the past to acknowledge its contribution. Kalaa awards is our way of giving back to the industry for their support over two years of our existence.”

On the awards night, the station will host an hour long special programme, interspersed with messages from the winners and their songs across all four stations – Bangalore, Mysore, Mangalore and Gulbarga. States Chandra, “We would be changing the flow of the programmes for the day. We would be playing the tracks that have been voted by the listeners and try to link on air from the venue. We would have feeds from the winners interacting with the RJs on air.”

SFM in Karnataka mostly plays Kannada content and Bollywood occupies a small portion of its shows. Explains Chandra, “We play three Bollywood tracks every hour during the prime drive time in the mornings and the evenings and the other content is mostly Kannada.” The voting lines for the awards close on 20 January 2009 and the results would be declared at the awards ceremony.