Posts Tagged ‘s fm’

First on TvToday >> S FM gana be Red Fm

July 26, 2009

There have been strong speculations about SFM set to be rebranded as Red FM. We has not received any official confirmation in this regard from either Red FM or SFM despite repeated attempts.

SFM, a part of Sun TV’s subsidiary, South Asia FM, has around 45 FM stations across the country with a very strong presence in South India. Red FM, on the other hand, is present in Mumbai, Delhi and Kolkata.

It may be recalled that Sun TV Network had taken a 48.9 per cent stake in Red FM way back in 2007, which is said to have provided a common advertising sales platform for the two FM players. ValueLabs, a Hyderabad-based IT company, NDTV and Astro Group hold minority stakes in Red FM. The strategic alliance with Red FM was also aimed to further its FM radio business.

Since SFM is seen as a stronger brand in the South, will rebranding to Red FM make sense from the Southern viewpoint? exchange4media.com spoke to a few media planners to find out more.

According to Sandeep Lakhina, COO (South Asia), Starcom Worldwide, “Since SFM is a very strong brand in the South, so definitely a rebranding to Red FM will have a positive impact and add value to the synergy. While radio is usually a local medium for clients, however, having a national reach particularly where it has a strong presence certainly helps, therefore, unifying of the brands may have an adverse effect.”

Sanjay Sharma, Director, Synergy, observed, “Red FM is known in the metros – Mumbai, Delhi and Kolkata – and having an extra 45 stations reach, especially in SFM strongholds mainly in the South, makes absolute sense for rebranding to Red FM.”

Kunal Jamuar, GM, Madison Media, noted, “I don’t see rebranding to Red FM making a huge impact as there is no station loyalty, but song loyalty, among the listeners. However, if there is a change in the content, then we can expect a strong possibility, especially in terms of attracting new listeners, but even from advertising point of view, I don’t see much of an impact, since the two have been in partnership for a long time now.”

If true, then possibly it would be a first-of-its-kind, wherein an FM station has a complete transition into another brand name. This could well become one of the biggest consolidations in the FM space so far, and that too before the Phase III rollout. Media planners have already given the thumbs up to the rebranding as they see it having a positive impact, particularly from the client’s perspective, keeping in mind the wider reach the FM station will now possess.

Sun TV’s SFM launches in Shillong

June 13, 2008

Sun TV, through its subsidiary Kal Radio, will launch its FM station under the brand name SFM at Shillong from June 13, 2008.

With this launch, which can be heard at 93.5 MHz frequency, the network will have 41 stations all across the country. The company will launch 4 more stations to complete 45 stations in India.

SFM is already operational in Chennai, Coimbatore, Tirunelveli, Visakhapatnam, Bangalore, Hyderabad, Jaipur, Bhubaneswar, Tirupati, Madurai, Tuticorin, Lucknow, Bhopal, Pondicherry, Kozhikode (Calicut), Indore, Vijayawada, Varanasi, Tiruchy, Rajahmundry, Kanpur, Thiruvananthapuram, Thrissur, Mangalore, Kannur, Allahabad, Jabalpur, Mysore, Guwahati, Jamshedpur, Nasik, Vadodara, Rajkot, Aurangabad, Ahmedabad, Warangal, Nagpur, Kochi, Gulbarga and Asansol.

Suryan FM radio targets youth, expands operations

May 5, 2008

Through a multi-pronged approach, five-year-old Tamil radio station Suryan FM is now reaching out to youth. Suryan FM is the first radio station of Sun TV Network Ltd, which is expanding its FM radio footprint across the country – it launched nine stations last month.

V Nelson, senior executive producer in the Chennai station, told reporters: “Today, using mobile phones to listen to FM stations has increased and we will finetune our programmes keeping this fact in mind.”

The advent of cell phones with FM radios has posed radio stations a great programming challenge.

“Segmenting the programmes on the presumption of a listener’s age profile and the likely radio listening time is difficult nowadays. Youngsters can at any time plug into their cell phone FM radios,” he said.

The other mode of reaching out to youth is signing up with around 74 colleges as media partners for cultural activities.

Suryan FM is made available in six cities in Tamil Nadu – Chennai, Tirunelvelli, Coimbatore, Tiruchirapalli, Madurai and Tuticorin – and in Pondicherry. The first three stations will shortly celebrate their fifth anniversary.

In order to have deeper connectivity with all categories of listeners, Suryan FM is planning to air programmes with more local flavour.

Asked whether it is the station’s answer to Big FM’s Tamizha Tamizha programme, Nelson said: “We don’t have to do programmes to connect with our local listeners. Other stations have a non-Tamil flavour whereas Suryan FM does not. The connectivity with our local listeners is very strong.”

At a time when the average listening time for a Tamil FM station is 22 minutes, Suryan FM commands double that time.

“This is the highest among all the FM stations, which goes to prove the strength of our programmes,” claimed Nelson.

Unlike other stations where radio jockeys (RJ) have two/three-hour programmes, Suryan FM airs fresh live programmes every hour hosted by a different RJ.

The Sun TV group that targets a Rs 100 crore revenue from 45 FM radio stations by 2010 increased the number of stations to 36, by launching nine new ones in Warangal, Rajkot, Aurangabad, Ahmedabad, Nasik, Vadodara, Jamshedpur, Guwahati and Mysore in April.

The group owns the licences through Sun TV Network, Kal Radio Ltd (south India stations), South Asian FM Ltd (Rest of India) and Udaya FM Pvt Ltd.

While the stations in Tamil Nadu and Pondicherry operate under the Suryan FM brand, the other stations are branded as S FM.

According to officials, each station involves an investment of around Rs 1 crore to Rs 1.5 crore and funding is done through internal accruals.

Sun TV’s S FM to launch in Kanpur

January 29, 2008

Sun TV’s S FM is launching in Kanpur through its subsidiary South Asia FM. The launch will take the total number of FM stations to 21 all over India.

S FM already operates in places that include Chennai, Coimbatore, Tirunelveli, Visakhapatnam, Bangalore, Hyderabad, Jaipur, Bhubaneswar, Tirupati, Madurai, Tuticorin, Lucknow, Bhopal, Pondicherry, Kozhikode (Calicut), Indore, Vijayawada, Varanasi, Tiruchy and Rajahmundry.

The company will launch 24 more stations to complete the launch of 45 stations across the country.

Sun TV launches radio station in Indore

December 10, 2007

Sun TV Network has announced that its FM radio station at Indore was launched today, December 10 through its subsidiary, Kal Radio Ltd. This station, under the brand S FM can be heard on 93.5 MHz frequency.sfm

With the launch of this station, the total number of FM stations of the company goes up to 16 as it already operates FM stations at Chennai, Coimbatore, Tirunelveli, Visakhapatnam, Bangalore, Hyderabad, Jaipur, Bhubaneshwar, Tirupati, Madurai, Tuticorin, Lucknow, Bhopal, Pondicherry and Kozhikode.

Sun TV hold licences for 45 FM Radio Stations across India, and will be one of the largest radio broadcasters in India, when all the remaining 29 stations becomes operational.

Sun’s SFM launches at Kozhikode

December 8, 2007

Sun TV’s SFM is launching at Kozhikode in Calicut through its subsidiary Kal Radio. After the launch, its total number of SFM stations will go up to 15 across India.

SFM is already operational in Chennai, Coimbatore, Tirunelveli, Visakhapatnam, Bangalore, Hyderabad, Jaipur, Bhubaneswar, Tirupati, Madurai, Tuticorin, Lucknow and Bhopal among others.

Sun expects to launch its station in Pondicherry soon.

The company will launch 30 more stations to be present in 45 stations all over India.

Sun TV launches radio station in Puducherry

December 4, 2007

Sun TV Network has announced that its FM radio station at Puducherry would be launch on December 4 through its subsidiary, Kal Radio Ltd. This station, under the brand S FM can be heard on 93.5 MHz frequency in Puducherry.

With the launch of this station, the total number of FM stations of the company goes up to 14 as it already operates FM stations at Chennai, Coimbatore, Tirunelveli, Visakhapatnam, Bangalore, Hyderabad, Jaipur, Bhubaneshwar, Tirupati, Madurai, Tuticorin, Lucknow and Bhopal.

Sun TV hold licences for 45 FM Radio Stations across India, and will be one of the largest radio broadcasters in India when all the remaining 31 stations becomes operational.