Posts Tagged ‘RCV’

Royal Cable Vision takes on Sumangali Cable Vision

June 13, 2008

Tamil Nadu’s never-ending cable wars saw a new chapter opening at Madurai on Monday as the state chief minister’s son M. K. Azhagiri’s Royal Cable Vision (RCV) was launched with great fanfare. RCV targeted the Sumangali Cable Vision (SCV) of the Maran brothers, which has been reigning supreme in most parts of the state till now. With the local cable operators told to shift loyalty from SCV to RCV, there is big confusion in the temple town and other southern districts. Caught in the crossfire is the Arasu Cable Television Corporation, which, incidentally, closed applications on Monday from cable operators willing to hitch on to the bandwagon of this state owned entity. “Azhagiri’s aim is to black out Sun TV from all cable operators receiving signals from RCV and promote Kalaignar TV in its place. Jaya, Vijay and Raj will be shown on RCV but not Jaya’s other channels like Plus and Max. But we are confident that public pressure will force them to end up showing Sun TV as well,” commented an SCV official. According to DMK, all party MLAs in South Tamil Nadu have been instructed to persuade cable operators in their area to switch over to RCV in the coming days. The police in Madurai and neighbouring areas have also received unofficial instructions to lend their muscle to ‘operation enlistment.’ “What the SCV did in the past, RCV is repeating now,” quipped a DMK functionary. The arrival of RCV is bound to eat into SCV’s estimated subscriber base of seven lakhs in Madurai and four lakhs in Tirunelveli. More importantly, RCV will be the vehicle to promote Kalaignar TV, which could not make much of an impact even eight months after launch last year. With these two cable networks fighting it out for operators and subscribers, the Arasu Cable Corporation is in a quandary how to proceed in such a strife-torn scenario. To be on the safe side, Arasu has decided to roll out its services initially at Thanjavur, Vellore and Coimbatore, where RCV is not in the fray. What ever may be the issue finishing on SCV will be a dream for ever, and the suffers are the people public.

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Sun TV continues off air in Madurai

June 13, 2008

The poaching by Royal Cable Vision (RCV) into Sumangali Cable Vision (SCV) territory increased to a staggering 70 per cent in Madurai city forcing more number of viewers to miss Sun TV’s bouquet of channels. With SCV refusing to give its Sun network signals to RCV, the cable war is only building up by the day.

”We have not compelled anyone to shift from SCV to RCV. The cable operators, who were suffering at the hands of the SCV until now, have grabbed the opportunity after the launch of RCV. Cut up by SCV’s monopoly, the cable operators have volunteered to come under the RCV fold,” RCV officials said.

With 30 head-end operators and 450 link operators, the city has two lakh cable connections. After chief minister M. Karunanidhi’s son Azhagiri launched RCV in the city on Monday, the monopoly of Maran-owned SCV has suffered a severe setback within 74 hours.

Despite SCV refusing to relay its pay channels through RCV, the cable operators are increasingly moving towards the latter unmindful of the viewers who have been denied the opportunity to watch their favourite programmes on Sun.

But the cable operators seem to be happy now. ”They (SCV) have been dictating terms thus far. And we have all along obliged them. Now, it is a turnaround situation where we have been invited by RCV management to share even its profits,” A. M. Kannan, General secretary, Madurai Cable TV Operators Association, said.

Azhagiri has asked the operators to collect charges ranging from Rs 100 to Rs 130 for a cable connection depending upon the locality.

An SCV official said that RCV’s blackout of Sun TV channels has only resulted in a huge demand for Sun Direct. “We are moving additional equipment and technicians to Madurai to meet the demand, which only proves that people want to watch Sun TV at any cost,” he said.