Posts Tagged ‘PIX’

Pix to focus on blockbuster content

August 3, 2010

When it had launched four years back, English movie channel Pix focussed on library movies from Sony and MGM. That gave it an audince that was older than what rivals Star Movies and HBO had. Now, though, the channel is focussing on blockbusters and current films.

New films that will air include The Hurt Locker that won the Best Picture Oscar and District 9.

Says Pix business head Sunder Aaron, “Our aim is to have a 25 per cent share in the genre. Our positioning as a premium Hollywood movie channel has not changed. We are still about telling good stories. But our programming strategy has evolved. The overall strategy in 2006 was to transform the channel into a current film channel. We are following the path that we had laid out for ourselves when we launched the channel. We are going according to plan.”

The aim is to have at least five premieres a month out of which at least one film will be a blockbuster.

Pix seeks to broadbase the audience by attracting the youth. “One of the things that differentiates Pix from the rival channels is that it is operated from here. That allows us to respond quickly to the needs of advertisers and viewers,” says Aaron.

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TheOneAlliance adds TV Today to its bouquet

December 4, 2007

TV Today Network has entered into a strategic tie up with TheOneAlliance, a joint venture between SET India and Discovery Communications India to distribute its channels – Aaj Tak, Headlines Today and Tez.

TV Today is a leading news network and has made significant inroads in the International market by launching in US, UK and Continental Europe. With an eye on the future, the network has decided to tap into the domestic subscription market.

G Krishnan, CEO TV Today said, “This is a key development and I am glad we are going to be a part of the One Alliance bouquet. I firmly believe that as a network if we continue to provide compelling content, the viewers will be willing to pay for the channels. I am certain that subscription revenue is going to gather significant momentum in time to come.”

Gurjeev Singh Kapoor, head of SET Discovery said, “SET Discovery has always been keen on partnering with the best channels in every genre so as to provide our viewers a wider choice. It gives us pleasure to have 3 channels from TV Today: Aaj Tak – being the No.1 Hindi News channel, Headlines Today and Tez in TheOneAlliance Bouquet. These channels from the TV Today group would further strengthen TheOneAlliance Bouquet.”

The other channels in TheOneAlliance include Sony Entertainment Television, Max, Sab TV, PIX, AXN, Animax, Discovery, Discovery Travel & Living, MTV, Animal Planet, NDTV 24X7, NDTV India, NDTV Profit, Nick, Ten Sports and VH1.