Posts Tagged ‘Neo Sports’

ATN-Neo locks deal for a cricket channel in Canada

October 18, 2010

ATN

To offer extensive content related to the cricket activities in India to the game lovers of Canada, ATN (the Canadian broadcaster) and Neo Cricket have tied knots. ATN has acquired distribution rights of cricket matches in Canada played in India.

This recent deal will facilitate Canadian cricket lovers with the soon to be started India-Australia Test Cricket Series. Under the deal, a new channel named ATN-Neo Cricket will foray in Canada very soon. However, this Canadian broadcaster already runs a cricket based channel, Cricket Plus from 2007. It also shows a lot of cricket matches on its CBN channel.

ATN president and CEO Dr. Shan Chandrasekar says, “The sun never sets on the commonwealth of cricket and ATN would like to bring first rate cricket shown on India’s Number one Neo Cricket Sports Channel to our viewers who extend beyond the commonwealth Diasporas now settled in Canada and includes all the cricket devotees from all walks of life. ATN is delighted to add this compelling sports channel which showcases the games from the largest and richest board of control for cricket in the world.”

Neo Sports Broadcast COO Prasana Krishnan adds, “Our availability in North America reaffirms Neo Cricket’s commitment of taking cricket to as many fans across the globe. We have built strong brand equity with the Indian consumers by bringing to them the best cricketing action. Now we extend the same to cricket fans in North America.”

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Neo Sports to air Le Mans 24 hour race on June 14

June 13, 2008

Neo Sports channel will broadcast the Le Mans 24 hour motor race, on June 14, 6.30 pm onwards.

Started in the year 1923, the Le Mans 24 hours race has been France’s most coveted and historic sporting event. Last year, the Le Mans 24 race witnessed 2,50,952 spectators and a TV audience of 628 million throughout the 108 countries, which broadcasted the race.

Usually entailing a number of 55 cars, the Le Mans race brings together cars of different categories and classes. Instead of focusing on the ability of a car company to build the fastest machines of the time, the Le Mans check the ability of manufacturers to build sporty yet reliable cars.

Meanwhile, at the time of filing of this report, Peugeot pulverised the Le Mans 24 hours race record and filled the top three places after first qualifying for the weekend’s 24 Hours sportscar race.

French driver Stephane Sarrazin, partnered by Portugal’s Pedro Lamy and Austrian Alex Wurz in the diesel-engined 908, demolished the existing record by 7.8 seconds with a time of three minutes, 18.513 seconds in the first session. Final qualifying ends late on Thursday.

Neo Sports steals show at PromaxBDA with 11 awards

May 31, 2008

Amidst the boisterous atmosphere at the Promax/BDA India 2008 award ceremony, it was Neo Sports Broadcast that came out on top winning 11 awards (four golds).

NDTV Imagine CEO Sameer Nair was conferred a special gold award by the promax/BDA community as an acknowledgement for promoting Promax in India.

Neo’s ‘Gas’, a promo that was created to establish the tension factor during India-Pakistan series, made a clean sweep in the best sports promo, best sound design and the best script category.

The silvers that Neo bagged were for the best out-of-house station image promo (Power Play), best promotional campaign (tension), best sports promo (Rusty Nail), best launch campaign (Tension), best sound design (Gas), best editing in a promo(Gas) and best animation(Stumps) category.

MTV India and VH1 won four awards each under various categories.

Zee Entertainment Enterprises, NGC Network India and Multi Screen Media (new name of Sony) won a total of seven awards each under various categories. While Zee won four golds, NGC took away three and Multi Screen Media bagged two golds.

Zee Entertainment won gold for best children’s programme promo (Li’l Champs), best print ad (Zee Next campaign), best original logo design (ICL) and best holiday/seasonal/special event promo (Amitabh b’day special).

It won three silver for Funniest Spot (ICL 2007 Delhi Jets), best print ad (Midday Mate SMS) and best print campaign (Zee Next print campaign).

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NGC won golds for best public service announcement (One Car Less), best collateral material(Trapped) and best documentary promo (Trapped).

It won the silver awards for best collateral material (My Brilliant Brain), best multi-media campaign (History Rocks), best infotainment promo (The Fight) and best documentary promo (World’s Most Dangerous Drugs).

INX Media, Filmy and The Cell won four awards each under various categories, which include both silver and gold.

While Star India bagged three awards, Times Global Broadcasting and GenX Entertainment (Bindass) won two awards each.

Given below is a detailed list of the winners for Promax/BDA India 2008:

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Category Entery Title Company Award
Best In House Station Image Promo Ice Age 2 ID Star India (Star Gold) Silver
Best In House Station Image Promo VH1 Sunday Brunch Promo VH1 India Gold
Best Out-Of-House Station Image Promo Power Play Neo Sports Broadcast Silver
Best Out-Of-House Station Image Promo Always On My Mind ESPN Star Sports Gold
Best Promotional Campaign Tension Neo Sports Broadcast Silver
Best Promotional Campaign James Bond Festival Star India (Star Gold) Gold
Best Movie Promo Super Hero Clint Pix – Multi Screen Media Silver
Best Movie Promo 13 Tzemati UTV ETL Gold
Best Drama Promo Amber-Dhara Multi Screen Media Silver
Best Drama Promo Left Right Left Sab – Multi Screen Media Gold
Best Sports Promo Rusty Nail Neo Sports Broadcast Silver
Best Sports Promo Gas Neo Sports Broadcast Gold
Best Comedy Promo La Lola Promo Firangi Silver
Best Comedy Promo Sansui Boogie Woogie Multi Screen Media Gold
Best Children’s Programme Promo Sansui Boogie Woogie Multi Screen Media Silver
Best Children’s Programme Promo Sa Re Ga Ma Pa – Li’l Champs – Ashayein Zee Entertainment Enterprises Gold
Best Entertainment Promo Sansui Boogie Woogie Multi Screen Media Silver
Best Entertainment Promo VH1 Sunday Brunch Promo VH1 India Gold
Best Infotainment Promo The Fight NGC Network India Silver
Best Infotainment Promo On The Job MTV India Gold
Best Documentary Promo World’s Most Dangerous Drugs NGC Network India Silver
Best Documentary Promo Trapped NGC Network India Gold
Best News/Current Affairs Promo Devil’s Advocate The Cell Silver
Best News/Current Affairs Promo The Gujrat Verdict NDTV Silver
Best News/Current Affairs Promo Whose City Is It Anyways? The Cell Gold
Best Sales & Marketing Presentation Angootha INX Media Silver
Best Sales & Marketing Presentation TME AV The Cell Gold
Best Holiday/Seasonal/Special Event Promo New Year MTV India Silver
Best Holiday/Seasonal/Special Event Promo Amitabh B’day Special Zee Entertainment Enterprises Gold
Best Multi-Media Campaing History Rocks NGC Network India Silver
Best Multi-Media Campaign Bathroom Singer Virals Filmy Gold
Best Launch Campaign Tension NEO Sports Broadcast Silver
Best Launch Campaign Ugesh Sarcar’s 3rd Degree GenX Entertainment Gold
Best Sound Design Rusty Nail Neo Sports Broadcast Silver
Best Sound Design Gas Neo Sports Broadcast Gold
Best Script VH1 Sunday Brunch Promo VH1 India Silver
Best Script Gas Neo Sports Broadcast Gold
Best Editing In A Promo Gas Neo Sports Broadcast Silver
Best Editing In A Promo 10-3-8 Movies On Time Everytime Filmy Gold
Funniest Spot ICL 2007 – Delhi Jets Zee Entertainment Enterprises Silver
Funniest Spot Eat This MTV India Gold
Best Inteactive Promo Bollywood Ka Boss- Irani Cafe TVC Filmy Silver
Best Inteactive Promo A Promise To Mumbai Times Global Broadcasting Gold
Best Public Service Announcement Child Sexual Abuse The Cell Silver
Best Public Service Announcement One Car Less NGC Network India Gold
Something For Nothing Cricket At 11 ESPN Star Sports Silver
Something For Nothing A Promise To Mumbai Times Global Broadcasting Gold
Best Programme Packaging VH1 Hit Factory VH1 India Silver
Best Programme Packaging VH1 Sunday Brunch Packaging VH1 India Gold
Best On-Air Channel Ident 9X – Love INX Media Silver
Best On-Air Channel Ident Bindaas Identity GenX Entertainment Gold
Best Print Ad Midday Mate SMS Zee Entertainment Enterprises Silver
Best Print Ad Zee Next Campaign Zee Entertainment Enterprises Gold
Best Print Campaign Zee Next Channel Print Campaign Zee Entertainment Enterprises Silver
Best Print Campaign Bolloywood Ka Boss Filmy Gold
Best Collateral Material My Brilliant Brain NGC Network India Silver
Best Collateral Material Trapped NGC Network India Gold
Best Animation Stumps Neo Sports Broadcast Silver
Best Animation Dinosaur Neo Sports Broadcast Gold
Best Original Logo Design Dahhej INX Media Silver
Best Original Logo Design ICL Logo Zee Entertainment Enterprises Gold
Best Programme Title Sequence NSH MTV India Silver
Best Programme Title Sequence IFFA Awards Packaging Star India (Star Plus) Gold
Best On-Air Channel Branding Pix Pix – Multi Screen Media Silver
Best On-Air Channel Branding 9X – Launch INX – Media Gold

Neo Sports set to launch nine TV shows

March 24, 2008

Neo Sports, the Cricket broadcasting channel, is set to launch nine television shows. The shows will be on air, starting from Monday over the next month, in between South Africa’s tour of India.

The shows ‘Dial C for Cricket’, ‘Sports Zone’, ‘Tour Diary’, ‘Tadka Marke’, ‘Baat and Bowl’, ‘Encounter’, ‘Ballebaaz’, ‘Jaya He’, and ‘The Great Indian Run chase’ are poised to narrow the bridge between cricket and entertainment.

Each show will focus on different aspects from serious cricket, sports news, past matches, live interaction with audience to interviews and gossips. The India versus South Africa series starts on March 26.

Maulik Tolia, Programming head, Neo Sports says, “After a lot of research, we have found that there is a huge appetite for cricket that goes beyond the live matches. That is not surprising when you consider that cricket is part of India’s socio-cultural fabric.”

Last week, the channel had announced its new campaign titled ‘India’s race to No.1-Test Cricket’.