Posts Tagged ‘Neo Cricket’

NEO Cricket acquires new look with India-Australia Series

October 18, 2010

NEO Sports Broadcast Pvt. Ltd owner and operator of two channels: NEO Cricket (a sports channel in India) and NEO Sports (the premium all sports channel) announced a new on- air look for NEO Cricket with the commencement of India- Australia series.

KEMISTRY a London based creative agency established in the year 1997 was appointed to create a refreshed look for both channels following a 4-way pitch. The new look of NEO Cricket reflects the immense passion for cricket in India. This is captured visually with an intense stream of energy and light that frames the silhouettes of the cricketers in action, forming a connection between the fan and the cricketer, united in their love of the sport.

Neo Cricket

Prasanna Krishnan, COO, NEO Sports Broadcast Pvt. Ltd. said “NEO Cricket’s new look epitomizes the passion that India holds for cricket, it also symbolizes a new India. It is aggressive, young, bold and unabashedly Indian. This is beautifully represented through our channel’s new identity that shows fans, cricketers and the intense energy that cricket generates.”

Omar Honigh, Managing Director at Kemistry says: “It has been wonderful to work with the extremely professional team at NEO on this exciting project. It has been a true partnership, with production taking place in India under our direction. The crew were excellent and we have all worked hard as a team to help create an identity for NEO Cricket that truly reflects its position as India’s No 1 sports channel.”

NEO Cricket went on air with it’s new identity on 1st October 2010 while NEO Sports, the premium sports channel will re-launch in November 2010.

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Neo Cricket gains over GECs in advertising pie

November 22, 2008

Sports channels are the true gainers in the stalemate between television producers and the Federation of Western India Cine Employees (FWICE). With re-runs blunting fare on Hindi general entertainment channels (GEC), advertisers are moving money to sports channels as there were signs last week that viewers are switching over.

With the stalemate hitting the GEC, corporates appear to be queuing up to advertise on cricket telecasts. Neo Sports has attracted sponsors for the India-England series at significantly higher rates than what it just received for the concluded India-Australia series.

Though cricket continues to be the religion of the masses, a GEC that showcases ‘saas-bahu’ serials is the largest receiver of advertising revenue. It is also the most expensive genre for investment.

Neo Sports had expected to get Rs 285 crore for the entire season of cricket, from October to December. It roped in deals worth Rs 100 crore for the India-Australia series. But increased corporate interest in cricket and the GEC imbroglio could add to the numbers.

For the India-Australia series, the channel had eight sponsors. Airtel, Hero Honda and Toyota were principal sponsors, bagged for Rs 8-10 crore each. The five associate sponsors, at Rs 4-6 crore, were Royal Bank of Scotland (RBS), Pidilite, HDFC Standard Life, Nivea and Perfetti. Each 10-second spot was hawked at Rs 1 lakh.

Sponsorship rates have jumped for the ongoing India-England series. Hero Honda, Airtel and Microsoft have been roped in as principal sponsors at Rs 12 crore each, while RBS and Pidilite continue to stay on as associate sponsors.

Speaking to us, Abhishek Verma, head, marketing and communications, Neo Sports Broadcast, says, “Presently, the most effective and efficient property on Indian television is cricket. We added two sponsors, Microsoft and Proctor and Gamble.”

It is learnt that the new batch of associate sponsors have come on board at Rs 8-12 crore each, a 100 % jump over rates for the earlier match. Each 10-second spot is being hawked for Rs 2.5 to 2.75 lakh, again a 150% hike over the previous match.

In an interesting twist, rival sports broadcaster ESPN Star Sports has also decided to piggy-back on the success and has been roped in as an associate sponsor for the India-England telecasts. The Champions League, to be broadcast on ESPN, will be played from December 3-10 and ESPN will use the time to draw in more viewers.

Neo Cricket bags telecast rights of Tri Nation cricket

May 16, 2008

Neo Cricket has bagged the telecast rights of the Tri Nation Cricket.

Starting 8 June, the Tri Nation Cricket will see India, Pakistan and Bangladesh playing with each other. Neo Cricket is licensed the rights to this tournament by Nimbus Sport which exclusively represents the Bangladesh Cricket Board’s media rights on a long-term basis.

Neo Cricket will air all matches live and exclusive in India, Middle East, Singapore, Hong Hong Japan, Taiwan, Korea, Bangladesh and Sri Lanka.

Neo Cricket EVP programming Mautik Tolia said, “India- Pakistan one-day-internationals are the most exciting form of cricket and the Tri Nation’s format in a day/night backdrop provides for unparalleled viewer interests.”


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Neo Cricket is showcasing India international cricket in 2008 with four major series including the Tri Nation Series, the India-Australia Series in September-October 2008 and the India-England Series in November-December 2008.