Posts Tagged ‘My FM’

DB Corp’s MY FM to be conferred with 2010 International Broadcasting Excellence Award: NAB SHOW 2010

May 4, 2010

India’s Dainik Bhaskar Group’s radio vertical MY FM along with Sri Lanka’s Shree FM will be conferred with the 2010 NAB International Broadcasting Excellence Award at this year’s 2010 NAB Show.

The award by the National Association of Broadcasters (NAB) for America recognizes international broadcasters that have demonstrated excellent leadership and originality in serving their audience through broadcast advancement or remarkable service to the community.

The 94.3 MY FM has been serving the community, dedicating its airwaves to several philanthropic initiatives aimed at helping it’s listening. MY FM is part of one of India’s reputed media organisations Dainik Bhaskar Corporation. With a broadcast network that spans 17 cities and seven states, MY FM successfully coordinated large-scale blood collection drives and clothing donation centers. A 10-day warm clothes drive alone provided clothes to more than 10,000 homes and spanned across three cities. The station also successfully initiated a voter education effort, launching a creative campaign to reach listeners with information on the importance of their vote.

Shree FM, one of the most popular stations in Sri Lanka, has participated in several programs aimed at providing health care assistance to its listening audience. In 2008, Shree FM launched Shree Sathkaraka Rohala (Shree Mobile Medical Camp), which assists citizens living in economically-challenged communities with free health care services. A program solely financed through the radio station, Shree FM provided nearly $200,000 in medical services, assisting more than 57,000 individuals through the initiative.

Broadcasters across the globe consistently touch the lives of viewers and listeners in the towns and cities they serve. The NAB International Broadcasting Excellence Awards was established to help recognize those radio or television stations that demonstrate exceptional leadership and commendable dedication to their surrounding communities and listeners. A complete list of previous award recipients is available here.

The NAB Show will take place 10-15 April, 2010 in Las Vegas. It is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums.

Advertisements

My FM stakes presence in new media territory

January 21, 2008

The Bhaskar Group’s FM venture, My FM launched its online portal to complete with podcast of popular shows across its stations.

document.write(“”)

The exponentially increase in Internet penetration in smaller cities where My FM is operational, is one of the main reasons for the group to make its online foray, say My FM officials. My FM becomes the second FM venture after Big FM, to start podcast of its shows on the Net.

Says My FM’s national programming head Viplove Gupte, “We will definitely promote our website on air through RJ links and other in house promotion products. We also plan to use print media for the same so that the awareness about the website increases.”

The company also plans to use the portal for potential clients, advertisers and job seekers. Gupte elaborates, “People always refer to internet to find more about the product/ idea/ service or company. Online presence is also required so that googlers from across the globe who want information about MY FM may get it just by visiting the portal.”