Posts Tagged ‘Investigation Discovery’

Discovery to add 5 more channels to its stable

August 21, 2010

Discovery Networks Asia Pacific is mulling over introducing 5 new channels soon to facilitate Indian viewers with more life centric content. This intention of the network will ensure no.1 position for itself in the English speaking market of the whole region. Also, the addition of these five channels will strengthen its bouquet’s power up to a good 11 channels.

The company has plans of launching Investigation Discovery (emphasizing on investigating stories), a dedicated Military channel, Discovery Home and Health (focusing on female viewers), Discovery Kids (to woo children audience) and Discovery 3D.

The move of launching 5 new channels has come very soon after rolling out of Discovery Science and Discovery Turbo in January 2010. Also, Discovery introduced HD world foraying into High definition format.

Discovery seems to be zeroing in on subject/interest centric content and facilitating its viewers with specialized channels on those subjects. Exploiting maximum of subscriber’s interest is the key policy of network.

Rahul Johri (Sr. VP DNAP) said “The pay TV market in India is evolving at a rapid pace. With distributors being instructed to offer pay channels on à la carte basis, we see demand increasing for pay channels. We have applied for license to launch five more channels in the country.”

He further added “We are already developing 3D content for the US market. The channel will be launched there early next year. With the approvals in place, we would be ready to respond when demand surfaces in the Indian market.”

Canada to get new Discovery channels later this year

June 8, 2010

After Sri Lanka, Canada will also receive digital TV channels from the stable of Discovery Brands. The company holds plan of rebranding of two other channels by the end of this year.

Discovery World HD, a rebranding of Discovery HD, will launch on August 2nd, Investigation Discovery (ID), a new channel to Canada will launch on Monday, August 30th and Discovery Science, a rebranding of Discovery Civilization will launch on Monday, September 27th.

Investigation Discovery by the name suggests is a crime revelation related channel that will includes program content like crime documentaries, criminal investigations etc. Programs of this new channel will include ‘Prison Wives’, ‘On the case with Paula Zahn’ etc.

In addition to the two new stations, the company said it would be rebranding Discovery HD and Discovery Civilization to Discovery World HD and Discovery Science respectively.

On the other hand, Discovery Science, which replaces Discovery Civilization on September 27th, will focus on technological innovations, ingenious breakthroughs and the latest consumer gadgets.

Discovery Brands is a joint venture between Discovery Communications and CTV. It is the company which will regulate the functioning of these channels.