Posts Tagged ‘I am legend’

Radio City ties up with ‘I am Legend’

December 14, 2007
Radio City 91.1 FM has tied up with Warner Bros Pictures for the Will Smith starrer I am Legend.
As part of the tie-up, Radio City is running a contest in the show City City Bang Bang. Winners in Mumbai, Delhi, Bangalore and Chennai will win a 25-couple access to a weekend screening of the sci-fi.

Radio City national head, marketing, Rana Barua said, “All our associations are driven by the value we can jointly offer to our discerning listeners.”

Directed by Francis Lawrence, I am Legend is the fourth film adaptation of Richard Matheson’s 1954 novel of the same name. In this post-apocalyptic science fiction horror film, Smith plays Robert Neville, possibly earth’s only survivour of a man-made virus. He works to create a cure but is stalked by nocturnal mutant survivours of the plague.