Posts Tagged ‘ET NOW’

ET Now launches series on successful entrepreneurs

August 3, 2010

ET Now, the English business news channel, is gearing up to launch a 10 episodic series, Leap of Faith, starting 4 August.

The show will telecast the journey of true blue entrepreneurs, who have redefined the way business is done. “Leap of Faith will feature some of India’s innovative business leaders who, through their ideas, hard work and dedication have opened new avenues of business and will serve as inspirations for the future generations of young entrepreneurs,” the company said.

ET Now has roped in Bajaj Hindusthan, the sugar and ethanol manufacturing company of Bajaj Group, as the title sponsor for the show.

Some of the personals that the show will unravel include – PVR MD Ajay Bijli; MakeMyTrip.com CEO Deep Kalra; Dabur India vice chairman Amit Burman; and Volvo – Eicher CEO Siddharth Lal.

The show will be hosted by Simone Singh. The chat-based show is divided into three segments.

The first segment explores the inspiration, the toil and the challenges behind the enterprise; the second segment is driven by a mentor who discusses debates and guides the entrepreneur on his journey ahead. The third segment is a Q&A with business school students, some of whom would be future success stories, students who ask the obvious and the tough of the business leader. In this interactive segment B School students get the opportunity to converse with their role models as they share their perspective on life, the fundamentals of success and business.

ET NOW joyous on completing one year of existence

June 22, 2010

ET NOW the English business news channel that involves stock tips, trade calls and market analysis, celebrated its 1st anniversary. The channel has acquired no.2 position in English business news domain with in short span of one year of its inception.

Country’s popular business daily, The Economic Times launched its Electronic media entity on June 17th last year. ET NOW brought the Economic Times advantage to television, redefining the way business news is presented with cutting-edge analysis, insider perspectives and skilled advice. This enabled ET NOW to achieve a 22% share of the market in 6 metros in a year’s time reaching out to over 50 million viewers.

ET NOW’s 1st anniversary celebration was marked by the ringing of the symbolic market opening bell (the gong) at the BSE by Mr. Vineet Jain (Managing Director, Bennett Coleman & Co. Ltd.) and leading film actress Vidya Balan along with Mr. Sunil Lulla (MD & CEO, Times Television Network), Madhu Kannan (MD and CEO, Bombay Stock Exchange), Asia’s oldest stock exchange and Andy Mukherjee (Executive Editor, ET NOW).

The channel had been involved in providing latest business happenings to the viewers and has helped investors informed. On its anniversary, the channel has lined up special programmes and shows throughout the week and on the weekend with name ‘The Economic Times Advantage’.

ET Now, the business channel now streams live on web

January 23, 2010

ET Now, the 24/7 business news channel from the stable of Times Global Broadcasting Company is now expanding its reach to the widespread viewers by making the channel available on the internet platform. ET Now will be available online through live streaming on http://live.indiatimes.com.

The channel, a strong contender in the business news reporting in India, complements the leading daily business newspaper The Economic Times. Besides being available on all DTH platforms throughout the country, availability on the one of the most promising evolving platforms (internet) ET Now has created a new benchmark for itself.

Speaking on the development, Ms. Neeti Chopra, Brand Director, ET Now said, “ET Now has gained considerable appreciation since its launch in June last year. Over the past few months we have strived to increase our reach and viewership and keeping this mind, have made the channel available on the digital medium also. We will aggressively pursue our goal of making ET Now the preferred choice of India Inc.”

“Viewers can now get access to the latest developments in corporate India and global markets online through the indiatimes.com website,” says the release by Company. The channel delivers the latest developments and analysis on the stock markets,business and finance, a distinctive alternative through its credible and differentiated content and skilled personnel.