Posts Tagged ‘Espn Star Sports’

ESS may earn up with Rs 4 bn from ICC Cricket World Cup

October 18, 2010

espn star logo

ESPN Star Sports (ESS) could land up with an advertising revenue in the region of Rs 3.5 billion to Rs 4 billion, according to preliminary estimates made by

Media buyers spoken to say that ESS, which has gone to the market for the cricket World Cup, is asking for around Rs 600 million for a co-presenter and Rs 480 -500 million for an associate sponsorship.

“They are testing the waters at this point. We are talking to them. The rate they are quoting comes to around Rs 350,000 per 10 seconds. For us this might be worth it for the India games. For the non India games, though it doesn’t make sense,” says a buyer.

An ESS spokesperson declined to offer any comment.

An ICC partner who is negotiating with ESS says that he expects the rate to settle at around Rs. 200,000 with sponsorships going for between Rs. 300-350 million. “With ESS, we have a performance based slab agreement. There certainly will be a lot of noise and activity around the event,” he elaborated.

The World Cup tournament will be crucial for ESS in terms of how they fare vis-a-vis their investment in ICC cricket. In 2007, ESS had paid $1.1 billion for the rights for eight years. Interestingly this time around, India is also with Bangladesh in the group stage. The other teams in India’s group include South Africa, England and West Indies.

Some advertisers might look for performance related deals.

Who are the clients that will be interested? Finance and insurance companies will latch on to this opportunity as the World Cup takes place at the end of the fiscal. “They will want visibility to push their tax saving schemes. Telecom will be active. Two-wheelers will also look to come on board,” says an industry observer.

It will be interesting to see how Pepsi, an International Cricket Council (ICC) partner, uses this event. A buyer says that ICC partners will likely come on board on-air as well since the event is taking place in India. For Pepsi, though, the event is taking place during the non season period.

“Certainly there will be a lot of noise on the ground. I expect a 35 per cent viewership growth compared to the 2007 edition when it was in the West Indies. The question is the price,” says the buyer.

ESPN to provide HD feed of FIFA and Wimbledon to DTH operators

June 22, 2010

ESPN Star Sport, leading sports broadcaster in the country, has sought to provide high-definition (HD) feed of the ongoing 2010 FIFA World Cup and the upcoming Wimbledon 2010 tournament to three direct-to-home (DTH) service providers.

The three DTH operators to receive the HD feed are Dish TV, Airtel Digital TV and Tata Sky. With this collaboration, subscribers of the three DTH service providers would be able to enjoy the sporting events in an enhanced picture having more sharpness and clarity and superior audio quality thus making the whole TV viewing experience more alluring.

Prior to the current announcement, ESPN provided the HD feed solely to Dish TV as the two companies had entered in an exclusive agreement at the time of the Dishtru HD service by Dish TV.

Mr R.C. Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, “We are delighted to partner three leading names in the DTH arena to telecast the FIFA World Cup 2010 as well as the Wimbledon Lawn Tennis Championships 2010 in high definition for the benefit of sports fanatics in the country.”

With expansion of the HD content provision contract with other DTH operators, ESPN seeks to support penetration of DTH platform in the country. ESPN already operates an HD channel in South-East Asia.

ESPN Star Sports channels back on Digicable after 4 months

May 4, 2010

ESPN Star Sports and Digicable Network (India) have sorted out their commercial disputes, ending a four-month blackout of the three sports channels on the pan-India cable network ahead of the T20 World Cup that kicks off today.

The channels – ESPN, Star Sports and Star Cricket – were off Digicable’s network due to billing, payment and a host of other issues.

“We had some commercial disputes with ESS and had shut out the channels across all our cable TV networks. But we have resolved them amicably and the channels are back again,” Digicable joint MD Yogesh Shah told Us

ESS has some hot properties during the course of the year including the T20 World Cup, soccer World Cup, Champions League and ICC World Cup, an so Star didn’t have much options rather than to surrender.

ESPN Star Sports to air Champions League in HD

November 22, 2008

ESPN Star Sports (ESS) has lined up a series of innovative and new features to create the presentation of the Champions League tournament that begins December 3, 2008 in India. One of the firsts includes a High Definition (HD) telecast of the championship, making it the first HD telecast for any sporting event in the Indian subcontinent.

Another first will be the use of as many as 34 cameras at each venue to cover all the matches – the highest number of cameras used to cover any multi venue cricket tournament to date. It will include many interesting angles like aerial views with Fly cameras, a boundary side field camera to showcase fielding and a new mid-wicket camera position to highlight running between the wickets that will deliver another new viewing dimension to viewers.

ESS has also been appointed the preferred bidder as the global television production partner for the Champions League 2020 tournament by Champions League 2020. The sports channel recently acquired global commercial rights of the league for a period of 10 years after a successful bid. ESS and Champions League 2020 are currently finalising the necessary long form agreement.

Manu Sawhney, managing director, ESPN Star Sports, said, “Champions League 2020 is the marquee global tournament where only the top Twenty20 club teams from top cricketing nations qualify to compete for the greatest honour, to be adjudged as the Champion of Champions. This World Championship therefore positions itself as a one of its kind international tournament.”

Lalit Modi, chairman, Champions League 2020, said, “We are very pleased to award the global production rights to ESS. We are confident that with many new innovative and unique features that ESS had planned for the inaugural Champions League 2020, fans across the globe can look forward to the most compelling and riveting action on television.”

James Sutherland, CEO, Cricket Australia, said, “With ESPN Star as our global production partner as well as the global commercial rights holder, we are confident that this fantastic new competition will be shown in a manner that will truly revolutionize the game of cricket.”

Gerald Majola, CEO, Cricket South Africa, said, “I am confident the high quality production and global broadcast of the Champions League 2020 will ignite the passion of cricket lovers the world over.”

ESS renews deal with Australian Open for 7 years

February 27, 2008

It is game, set and match as pan-Asian sports broadcaster ESPN Star Sports (ESS) announced a new seven-year contract for the Australian Open till 2014.The deal covers cable and satellite, IPTV, DTH and terrestrial rights. ESS and Tennis Australia have also agreed to a collaboration for new media platforms such as mobile telephony and internet.


The new contract gives ESS rights for the entire territory including China for 2008. From 2009, the rights will cover 23 countries across South Asia, South East Asia and North Asia with the exception of China. ESS has been airing the Australian Open to tennis fans across Asia since 2002.

ESS says that it will continue to support the Australian Open match coverage with presentation packages including daily highlights, news and analyses as well as behind-the-scene looks at the tournament.

ESS Asia MD Manu Sawhney says, “The Australian Open has always occupied a special place in Asian sports fans’ hearts with its legacy as one of the most prestigious tournaments in the world of tennis. We have built a very successful partnership with Tennis Australia over the last six years and we are extremely pleased to now extend our relationship for another seven years.

“With the strong equity that our brands enjoy across Asia and the strength of our new media platforms including mobile and online, we are committed to further strengthening the appeal and distribution of Australian Open across Asia and to continue its growth as the Grand Slam of Asia/Pacific.”

Tennis Australia CEO Steve Wood said that the new deal marked a new chapter in a very strong relationship with ESS. “ESPN Star Sports has been a highly valued partner to Tennis Australia and the Australian Open. As the leader in Asian sports television, ESPN Star Sports is the perfect fit for the Grand Slam of Asia Pacific.

“We appreciate, in particular, how well ESS has continued to promote the event and contributed to raising the popularity of the Australian Open across Asia. We look forward to continuing that growth with ESS support.”

Last month, ESS concluded the broadcast of The Australian Open 2008, with its coverage on various networks across Asia featuring the legendary tennis player Vijay Amritraj as expert commentator and the popular anchor Alan Wilkins presenting the highly-watched programming lineup.

ESS also has the rights for Wimbledon throughout Asia, the French Open in South Asia, the ATP Masters Series, which comprises 10 tennis tournaments and the Hyundai Hopman Cup, which is the only ITF official international mixed teams competition.

ESS adds that its coverage goes beyond its stable of tennis tournament telecast and includes its original in-house production Ace which features the latest results and updates in the world of tennis, as well as exclusive interviews with top tennis players.

It will also begin to air shows such as Destination Tennis which features best places for tennis vacations on and off the court. No Strings offers a behind-the-scenes, close-up and personal look at some of the world’s biggest tennis stars. Tactical Tennis is an instructional series for tennis fans to take their game to the next level.