Posts Tagged ‘DD Direct Plus’

DD to carry 200 DTH channels, soon

January 23, 2010

Ambika Soni, Information and Broadcasting Minister has asked Prasar Bharati to pay attention towards the offering of 200 television channels on the country’s only free-to-air direct-to-home (DTH) platform, DD Direct Plus.

In an important step to increase its reach and popularity, public broadcaster Doordarshan (DD) would give 200 free-to-air channels on its DTH platform.

“We are discussing the matter with the Prasar Bharati people, and I have asked them to try to increase the number of FTA channels to about 200,” Information and Broadcasting Minister Ambika Soni told reporters after releasing the annual India 2010 and Bharat 2010 reference manual brought out by the Publications Division and the Research and Reference Division of her Ministry.

As of now DD Direct Plus already have 57 channels, apart from 21 channels of All India Radio and Doordarshan has a network of more than 1400 transmitters extend all over the country with the signals available to about 90 per cent of the population.

The minister also said that the decision to increase the number of channels on DD DTH was in consonance with the objectives of the Ministry to make the public broadcaster of maximum use to the public.

Earlier this year, Soni had denied in Parliament that any television channels had withdrawn from DD Direct Plus. She said DD Direct Plus signals were available in the entire country except the Andaman and Nicobar Islands.

DD Direct to add channels, woo subscribers

February 24, 2008

MUMBAI: Though it has seen some growth in strength with the entry of channels like B4U Music, 9X Music,

Deutsche Welle, and some channels from southern India, the country’s only free-to-air (FTA) direct-to-home service DD Direct Plus is having to reinvent itself to beat the competition.
This appears to be the main reason for the lowering of the carriage fee for all private FTA channels from Rs 10 million to Rs 2.5 million along with a service tax of Rs 300,000. However, foreign broadcasters have to pay a carriage fee of Rs 5 million.

The imposition of the carriage fee of Rs 10 million had resulted in almost all news and many general entertainment channels quitting the platform. At present, the only private Indian news channel on the platform is Total TV.

Incidentally, leading Hindi news channel Aaj Tak has recently turned pay.

The first DTH platform to be launched in the country, DD Direct had initially been launched by offering free carriage to different FTA channels. As a result, almost all the news channels had come on the platform.

However, Doordarshan sources told that new steps were being taken to get back the channels and also invite newer FTA channels to join the platform. The reduction of the fee in mid-2007 had only been the first step, they added.

DD Direct is now beaming 42 television channels and 21 radio channels. The television channels include 22 private channels, while all the radio channels are those of All India Radio.

Sources said that Korean Broadcasting corporation (Korean TV) was also joining the platform shortly and negotiations were at an advanced stage with Bengali channel Tara Bangla.

Being the FTA DTH Service Provider, DD Direct only has a one-time charge for dish antennae, set top box and installation ranging between Rs 4,000 to Rs 8,000 depending on the brand chosen by the consumer.

DD Direct is in competition with private DTH sevice providers like Dish TV, Tata Sky and Sun Direct.

B4U Music made available on DD’s DTH

February 22, 2008

B4U Music has joined Prasar Bharti’s direct-to-home (DTH) platform DD Direct+.B4U Music was recently voted as UK’s No.1 Asian channel in the UK and with the availability on DD DTH, it will extend its viewership across India as Doordarshan is one of the world’s largest terrestrial broadcaster with over 1400 TV transmitters located throughout India covering 88 per cent of the country’s geographical area.

“We are absolutely delighted to be on board DD’s DTH service. With its enormous reach across the nation, a whole new audience will now view the exciting programmes and scintillating music that B4U Music offers. Something that millions of Indians in UK and USA have been experiencing for years,” said B4U Network Global CEO Sunil Rohra.

The Direct+ DTH platform will carry 33 FTA TV Channels and 12 All India Radio Channels on its DTH platform, which can be received throughout India on free to air basis by consumers. The number of TV channels will be increased to 50 and all India Radio channels to 40 in due course of time.

B4U Music at present is already available on more than 8 different satellites, in more than 100 countries including the US, UK, Europe, Middle East, Africa, Mauritius Canada and India.