Posts Tagged ‘Colors’

COLORS enters in UK

April 13, 2011

Now, General Entertainment Channel, Colors will be available in UK, on their cable platform, as Viacom 18 Media Pvt. Ltd, an equal JV between Viacom Inc. and Network18 joins hand with Virgin Media in the UK.

Earlier, COLORS has been available on the SKY platform, as a part of the View Asia bouquet since Jan 2010 in the UK. Looking at the increasing demand of this channel with hugely popular shows and Bollywood movies, company decided to launch the channel on cable.

As the Asian programs are high on demand in UK, Virgin Media has given a new color to its Asia Mela by adding COLORS to the package to serve customers round-the-clock family TV entertainment, which has the richness of Asian culture with the importance on community, family and entertainment.

Viewers in UK will be entertained by the weekday dramas such as Balika Vadhu, Uttaran and Bigg Boss as well as thrilling reality shows including Fear Factor – Khatron Ke Khilaadi – Season 4.

Gaurav Gandhi, Head – International Business Viacom 18, commenting on the channel’s presence on the Virgin Media platform said, “After the successful launch of COLORS in the UK last year on the DTH platform, we are delighted to now launch the channel on Virgin’s cable platform. We are confident that with the addition of COLORS, India’s favorite entertainment channel, the Asian Mela package will reach newer heights. The substantially increased reach of COLORS in the UK market will now make the channel available to the majority of the South Asian diaspora.”

Cindy Rose, executive director of digital entertainment at Virgin Media said, “We’re constantly looking at ways to cater to our diverse customer base and the refreshed Asian Mela package is perfect for anyone interested in the latest TV shows and Bollywood movies. We hope viewers will be able to really enjoy a taste of the colour and passion of Asian culture with this new collection of programmes from the COLORS stable.”

Salman Khan to host Bigg Boss 4 on Colors

August 3, 2010

The stage is being set for Bollywood stars to fight for eyeballs on the Hindi general entertainment channels (GECs).

Bollywood hunk Salman Khan is taking over as the host of Bigg Boss season 4 on Colors. Sony recently announced it would have Amitabh Bachchan to host Kaun Banega Crorepati, the game show that had changed the fortunes of Star Plus.

Colors has roped in Khan to replace Bachchan, who had donned the hat of ‘Pop Philosopher’ in the third season of the format show on the Hindi GEC. Sony, on the other hand, has put its other game show, Khan-hosted Dus Ka Dum, on the backburner.

As both KBC 4 and Bigg Boss 4 are expected to break at the same time, it will be interesting to see how Bachcan and Khan manage to gain audience attention.

Speaking about the new season and the new host, Viacom18 Group COO and Colors CEO Rajesh Kamat said, “BIgg Boss is one show that cuts across both – India as well as Bharat, in popularity and appeal. The coming together of India’s most ‘wanted’ superstar with India’s most wanted reality show only means one thing – entertainment extravaganza for Colors’ viewers.”

Khan is currently busy promoting his new film Dabangg, in which he reinvents himself as a corrupt cop with a comic streak.

Colors slaps Legal Notice to BCCI

June 8, 2010

Hindi general entertainment channel Colors has sent a legal notice to the Board of Control for Cricket in India (BCCI) alleging breach of contract.

The broadcaster says that the BCCI has failed to fulfill its contractual obligations. The deal was done earlier this year by suspended IPL chairman and commissioner Lalit Modi and would have involved a season of Fear Factor Khataron Ke Khiladi featuring cricketers.

Cricketers were to take part in the programme but the BCCI refused to give permission to the players stating that they are bound by contract not to undertake any adventures that could lead to their injuries. The players would have had to perform stunts.

Modi had apparently told Colors that the likes of Yuvraj Singh, Zaheer Khan, S Sreesanth, Gautam Gambhir and Harbhajan Singh would take part.

Sources say that cricketers will not be a part of third season of Khatron Ki Khiladi.

When contected, Colors spokesperson refused to comment.

IPL Themes on Colors

January 23, 2010

If you cannot beat them, join them! It seems that the leading Hindi general entertainment channel (GEC) Colors has followed this advice and has entered into a three-year entertainment licensing deal with the Indian Premier League (IPL).

During the IPL, viewership of Hindi GECs suffers. Colors from the Viacom18 stable has found a solution to this problem, signing a deal that will enable it to launch a series of new entertainment initiatives to attract more fans into the IPL fold.

Colors will launch a series of entertainment properties around IPL and IPL players that will look to make the T20 cricket event a full year affair. The properties will air not just during the 45-day IPL 2010 Season, but afterwards as well.

One of the IPL themed shows on Colors will be a special IPL edition ‘Fear factor – Khatron Ke Khiladi IPL Special’. Viacom18 COO and Colors CEO Rajesh Kamat says that four to five properties are in the pipeline. This will include showcasing the ‘IPL Awards Night’ which takes place for the first time in April. It will also have 42 ‘IPL Nights’ where one can see parties and fashion shows that will take place after the matches.

The IPL awards show aims to combine elements of the Oscar and the Screen Awards. The event will take place in Mumbai on 23 April 2010.

The Viacom18 channels like MTV will also air some of the IPL entertainment properties.

Says IPL chairman and commissioner Lalit Modi, “The IPL is constantly looking to innovate. The marriage between IPL and Colors was bound to happen. IPL is not just about cricket. It is also about entertainment and adding value for our viewers. The question was how to take the entertainment quotient to the next level. This deal will extend the IPL beyond just 45 days. This unique entertainment proposition will combine our IPL cricketers’ mass appeal and Colors’ flagship format shows to create an unprecedented genre of cricketainment. This deal is part of the Central Execution Programme started by the IPL Governing Council.”

According to actress Preity Zinta, who owns a stake in Kings XI Punjab, the deal fills a need gap. “At fashion shows the work of 50 designers will be showcased. They will be integrated with the players. We will also be doing interactive initiatives like a rockstar contest. This will involve going into the catchment areas,” she says.

As per the deal, the licensing amount from Colors will go to the team franchises.

Modi says the last four matches of the IPL will be shown in 3D. Over a thousand cinema halls across the country will also screen the IPL, he adds.

Star Plus’ ‘Moment of Truth’ arrives to take on Colors

July 26, 2009

Take Colors head on. That seems to be Star Plus’ programming plan after ‘The Moment of Truth’ (Sach Ka Saamna) has arrived.

Showing signs of aggression, after being put on the defensive for some time, Star Plus is getting back the Kiran Bedi-hosted Aap Ki Kachehri to fight against Colors’ top-rated show Balika Vadhu. The television reality-justice show, which had a successful first run, is returning from 5 August at the 8 pm slot as its original position is taken away by the polygraph-tested reality show
Sach Ka Saamna.

“Star Plus is getting on the offensive as they will have two daily prime time reality shows. This could change the game. And we were not expecting Aap Ki Kachehri to occupy the 8 pm slot,” says the programming head of a leading Hindi general entertainment chann

Moving Aap Ki Kachehri into a new time zone could test the strength of the show. When it was launched at the 10.30 pm slot, it had a male skew viewership. “The 8 pm slot in Hindi GECs is female dominated. The contest with Balika Vadhu will also be interesting as both are non-conventional in approach,” says a media analyst.

Aap Ki Kachehri drew in more audiences from the northern region and in smaller towns, similar to the viewing base of Balika Vadhu. “We expect Aap Ki Kacheri to expand the market. It could also take away some audiences from Balika Vadhu. We expect it to do a bit of both,” says Star India EVP marketing and communications Anupam Vasudev.

Vasudev also expects Aap Ki Kachehri to garner audiences from the non-GEC channels. “There is a significant male viewing population in the non-GEC channels at 8 pm. The show tends to draw in viewership from these channels,” he says.

Star Plus’ relatively weaker show, Kis Desh Mein Hai Meraa Dil, at 8.30 pm is being refreshed with Sajan Ghar Jaana Hai. The channel hopes the new show would have a lead-in advantage from Aap Ki Kachehri.

“Star Plus is creating an 8-9 pm band. And it is the right time to be aggressive and get in Aap Ki Kachehri as Zee TV’s new shows are also picking up. If they would have waited for Sach Ka Saamna to complete its run before getting in Aap Ki Kachehri, it would, perhaps, have been a bit late. This is the right time to strike when Sach Ka Saamna is creating a ripple,” says a media observer.

Star Plus is also strategically pushing the two prime time shows Kis Desh Mein Hain Mera Dil and Raja Ki Aayegi Baarat to the afternoon band. “They have enough steam left in them to do well in the afternoon band,” says Vasudev.

Star Plus, Colors and Zee TV are in fierce battle to stay as No. 1 in the Hindi GEC space.

GEC Genre: Colors surpasses Star Plus supremacy in Week 15

April 16, 2009

For about nine years, Star Plus has ruled the Indian television as the number one Hindi general entertainment channel (GEC). In these nine years, many channels have been close to Star Plus in some odd weeks, but none of them have been successful in surpassing supremacy of the numero uno channel. 

Colors, with its unique and innovative programming, has finally done it, by surpassing Star Plus by 25 GRPs. In the last four weeks, Colors was almost close to Star Plus, but the latter still held the number one position. 

As per TAM Media Research, in Week 15 (C&S, 4+, HSM), Colors managed to rake in 292 GRPs, while Star Plus garnered 267. Zee TV, at number three place, managed to fetch 236 GRPs, making it an equally interesting battle. 

The GRPs of both Colors and Star Plus dipped from the previous week. While Colors’ GRP came down from 298 to 292, that of Star Plus dipped from 307 to 267. 

However, Zee TV has gained marginally from 235 to 236. The relative channel shares of Colors, Star Plus and Zee TV stand at 25 per cent, 22 per cent and 19 per cent respectively.

Even as Colors is excited about reaching the top in such a short time, Star Plus is optimistic of regaining its leadership. 

Uday Shankar, CEO, Star India, said, “Star Plus is a leader and an innovator since the last nine years. Leadership is a position that needs to be held week after week, consistently and steadily. We are confident that we will regain our leadership.”

It may be noted that from April 01, Colors had turned pay even though the channel is offering promotional schemes in CAS markets and is still on air in these pockets. The uncertainty on the impact of going pay on ratings settles a bit now considering that the channel has managed to stay around its numbers for two weeks now. 

In Week 15, Colors aired five movies. Singh is Kinng, which was telecast without any commercial breaks, fetched a TVR of 2.4 on Colors on Sunday. Jaane Tu Ya Jaane Na got a TVR of 1.3; while Bhoothnath got 1.2. Another movie, Indra The Tiger recorded a TVR of 1. These films were telecast with two to three breaks. Colors garnered 50 GRPs from the movies alone.

Colors has focused on the three Ds – distribution, differentiation and disruption. Colors has done quite a few innovations – roping in Akshay Kumar to host Fear Factor and Shilpa Shetty to anchor Bigg Boss season 2, telecasting a child marriage story on prime-time and having a kids’ laughter reality show.

Mona Jain, India head, strategic investments, India Media Exchange (IMX), says that if Colors is able to maintain its top rank for four to five weeks, it would be a huge competition for Star Plus. “One week is not a true benchmark (to assess leadership),” she said.

In Week 15, NDTV Imagine is at number four place with 90 GRPs, followed by Sony with 78 GRPs at number five. Star One follows with 60 GRPs, while Sab TV, with 49 GRPs, is at number seven.

Sahara One has raked in 48 GRPs, followed by Star Utsav and DD1, each of which have 26 GRPs. 9X and Real have recorded 23 and 19 GRPs respectively.

GEC Genre: Star Plus & Colors grab 24 % share each in Week 4

February 1, 2009


The leadership ladder in the Hindi general entertainment channel (GEC) genre is all set for a significant makeover as Colors has emerged as a dominant contender for the top slot. Both Star Plus and Colors have grabbed a 24 per cent share each in the overall GEC pie. 

For the fourth week of 2009, only 7 GRP (gross rating points) separates Colors from the current leader Star Plus. According to data by TAM Media research data covering C&S 4+, Star Plus has increased its GRP from 271 in Week 3 to 293 in Week 4, while Colors has increased its GRP from 263 in Week 3 to 286 in Week 4.

Zee TV comes in third place increasing its relative share to 18 per cent and its GRP have gone up from 195 to 221. The channel beamed live the grand finale of its popular singing reality show, Sa Re Ga Ma Pa from the Gateway of India on January 24, which got a TVR of 4.9.

At number four are Sony and NDTV Imagine. From a relative share of 8 per cent in Week 3, Sony has witnessed a decline to 6 per cent in Week 4, as its GRP have fallen from 93 to 74. NDTV Imagine has remained steady with a 6 per cent share and its GRP have increased from 65 to 73. 

Star One and Sahara one are at fifth spot with 64 and 54 GRPs, respectively, both the channels garnered a 5 per cent share each. In terms of GRP, Star One has lost four points, while Sahara One has gained eight points from Week 3.

Sab TV is at number six, with a 4 per cent share and has seen its GRP fall from 52 in Week 3 to 47 in Week 4. 9X and Star Utsav, with a 3 per cent share each, have garnered 33 GRP each, and stand at number seven.

Colors to beef up weekends with launch of two reality shows

December 2, 2008

Viacom18’s Hindi general entertainment channel (GEC) Colors is set to launch dance and comedy based reality shows to beef up its weekends.

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From 12 December, Colors will launch a celebrity dance reality show Dancing Queen, where 10 television ladies will fight for the crown. The show, produced by SOL, will be aired at 10 pm every Friday-Saturday.

Also, the channel will launch Endemol India produced Chhote Miyaan, a laughter reality show, where kids will enact. The show will be premiered on 13 December and will be aired every Saturday at 9 pm.

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Colors programming head Ashvini Yardi said, “Viewers will see a strong proposition of differentiated and distinctive content.”

The channel also launched today two fiction-based daily shows – Uttaran and Jaane Kya Baat Hui – in the 10-11 pm slot.

Colors to launch Ek Khiladi Ek Haseena on 26 Sept

September 17, 2008

Colors, the Hindi general entertainment channel (GEC) from Viacom18 stable, is gearing up to launch a weekend prime time show, Ek Khiladi Ek Haseena.

The cricket format show, a combination of cricket and glamour, will hit the TV screens on 26 September and will air every Friday and Saturday at 9 pm.

Ek Khiladi Ek Haseena will feature “Indian cricketers with ladies from Indian television, to fight it out on the dance-floor”.

Colors CEO Rajesh Kamat says, “Ek Khiladi Ek Haseena is another differentiated offering from Colors. Indian audiences have passion for cricket and dance both and nothing like bringing both the things together. The show will have a universal appeal across all demographics.”

Bollywood actress and former Miss Universe Sushmita Sen, along with former Pakistani cricketer Wasim Akram, will judge the show. The voting pattern will follow a 50:50 ratio for the jury and in studio audiences. The winner will get Rs 2.5 million cash prize.

The six teams are S Sreesanth with Surveen Chawla, Harbhajan Singh with Mona Singh, Irfan Pathan with Ashima Bhalla, Dinesh Karthik with Nigar Khan, Nikhil Chopra with Barkha Bisht and Vinod Kambli with Shama Sikander. Bollywood choreographer Pooni Verma is the “dance-guru” of all the six teams.

Colors programming head Ashvini Yardi adds, “We’ve all grown up idolising our cricketing heroes. I am sure that after Ek Khiladi Ek Haseena, we would be practicing their steps as well. It is a total fun show. The judging will be based on evolution of teams. Audience will see a major improvement in the dancing skills of the cricketers.”

The channel has roped in ICI Paints, Kohler, Parle Agro (Appy), Samsung and Hygenic Research Institute as associate sponsors for the show.

“So far we have five associate sponsors and are in talks with advertisers for title sponsorship. Though the rates are definitely at a premium, given the ratings and reach, we are providing a good deal to advertisers,” asserts Kamat.

As of now, the channel has 53 advertisers including Idea, Reliance – ADAG, ITC, Emami, Airtel, Nestle, Max New York Life Insurance, Cadbury, LG, Samsung, LIC, Nokia, Hero Honda and Hewlett Packard among others.

The channel will kickstart the promotion campaign for the show by this weekend. The promos of the show are already on Colors and will be seen on 35 different channels including Network18 channels.

The channel has also roped in Big FM as radio sponsor for the show. “As always, we will mark our presence everywhere – be it print, radio or television,” Kamat states.

Sandhaya Mridul will host the dance reality show. While the title track of the show has been composed by the Salim-Suleiman duo, it has been sung by Kunal Ganjawala.

Viacom18’s Hindi GEC Colors to launch on 21 July

July 3, 2008

Viacom18’s upcoming Hindi general entertainment channel (GEC) Colors is launching on 21 July.

Starting from 7 pm, the channel will launch with four hours of original programming. The initial focus will be on weekday prime time, driven by the big ticket driver show Fear Factor-Khatron Ke Khiladi at 10 pm every Monday-Thursday. Produced by Endemol India, the one-hour reality show will see Bollywood star Akshay Kumar playing as the host as 13 Bollywood actresses compete with each other.

With the tagline jasbaat ke rang, the channel has put the Hindi movie slot at 4 pm every Sunday while on Saturdays it will have the Sajid Khan-hosted celebrity chat show Sajid’s Superstars.

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Colors CEO Rajesh Kamat says, “As planned, we will be launching Colors on 21 July. Our main aim is to provide differentiated and disruptive programming to our viewers. We have drama, reality and movies as well. It is a basket of offerings, mixed with all the emotions and colours.”

In the weekday primetime every Monday to Friday at 7 pm, Colors will have a fantasy show Rahe Tera Aashirwad.

Produced by Jay and Kinnari, Mehtaa Rahe Tera Aashirwad is a story of an orphan girl Bhakti who is fighting with evils with the grace of Mata Vaishnodevi.

At 7.30 pm every Monday to Friday, Colors will air fiction based show Bandhan Saat Janamon Ka which revolves around the issue of dowry in Indian marriages. It is produced by Shakuntalam Films.

The channel will highlight the social issue of child marriage with Balika Vadhu – Kacchi Umar Ke Pakke Rishte at 8 pm every Monday to Friday. The daily fiction from Sphere Origins narrates the story of a child bride.

At 8.30 pm Colors has placed the mythological series Jai Shri Krishna, produced by Meenakshi Sagar Productions. It chronicles the growing up years of Krishna.

From Monday to Thursday it will have Jeevan Saathi at 9 pm which is an inter-religion love story. Jeevan Saathi is produced by Playtime Creations, the production house owned by Paresh Rawal, Hemal Thakkar and Swaroop Sampat.

At 9.30 pm, Monday-Thursday Colors will have Mohe Rang De, a period drama set in the backdrop of ‘1942 Quit India Movement’. Mohe Rang De is produced by Deepti Bhatnagar Productions.

With Wizcraft Internatonal, Colors is doing a celebrity chat-show Sajid’s Superstar hosted by Sajid Khan. Sajid’s Superstar will see guests like Anil Kapoor, Farah Khan, Ritiesh Deshmukh, Vivek Oberai, Vidya Balan, Shahid Kapoor, Sanjay Dutt, Akshay Kumar among others.

Colors, the first channel to come out from the joint venture between Viacom and TV18, has an early prime time focus on shows meant for smaller towns which would gradually build into the metro audiences.

Explains Kamat, “Between 7 to 9 pm, we have placed shows that have strong appeal among non-metro masses. The 9-10 pm slot will have content tailored for smaller towns as well as metros. The more urban shows like Fear Factor and Sajid’s Superstars are at 10 pm.”

Adds Colors programming head Ashvini Yardi: “Hindi general entertainment channels have seen a massive rise in audiences from the smaller towns.”

Every Sunday at 4 pm, Colors will show Hindi movie in the segment ‘Blockbuster Movies’. For the movie part, Colors will go for movie syndication.

“Syndication is the need of the hour, as there are not many movies left in the market for acquisition,” avers Kamat.

Colors has acquired flicks like Singh is Kinng (not released yet), Bhootnath, Heyy Baby, Om Shanti Om, One Two Three, Dus Kahanniya, Sunday, Black and White and Welcome among others.

The channel is planning to have a 360 degree marketing plan to support its content. “We will have more than 1000 hoardings across the top 20 cities. We will touch our viewers at malls, trains, bus stations and temples. We will be everywhere. We will be promoting across 35 TV channels,” says Kamat.

Colors has also entered into a marketing tie-up with Future Group and McDonalds to promote the channel at Big Bazar, Pantaloons stores and McDonalds chain of restuarants.