Posts Tagged ‘CBS’

Ten Network partners with CBS Studios to launch new channel

September 2, 2010

After much talked about deal between India’s Reliance Broadcast Network and US broadcaster CBS Studios International, the latter (CBS) has joined hands with Australian broadcaster Ten Network. The duo will soon launch a new digital channel ‘ELEVEN’ by next year.

The Australian partner has announced this in a statement. Ten is the second free-to-air broadcaster in Australia to announce details of its third digital offering. The structure of partnership share will be of a two third-one third pattern i.e. Ten Network will hold majority of two third equity stake and CBS will possess the rest One third share.

“The joint venture will ensure long term continuity of this prolific US content pipeline, underpinning the sustainability of ELEVEN and also delivering continued supply of high quality international programming for TEN,” Ten chief executive Grant Blackley said in a statement.

This is the second channel launching by Ten Networks after flaunting ‘ONE’ last year. It was a dedicated sport channel. Now ‘Eleven’ will focus on young viewers with programming content catering to their entertainment needs.

Ten said ELEVEN would target the ‘distinctly youthful’ market and features programs such as Futurama, The Cleveland Show, Supernatural, Stargate, Dexter and Smallville, The Office, Nurse Jackie and 90210.

However, permission from the Foreign Investment Review Board is still to be approved for the official launch of the channel.


Reliance-CBS announces the launch of 3 channels by year end

August 21, 2010

Big CBS Networks Pvt. Ltd., the newly constituted joint venture in collaboration with Reliance Broadcasting Network and US major CBS Studios International has announced the launch of three general entertainment channels by the end of year 2010.

Big CBS Prime, Big CBS Spark (youth centric) and Big CBS Love (woman centric) channels will cater to the entertainment needs of English speaking viewers of the country. The channels are expected to roll out in the fourth quarter of 2010 fiscal.

The joint venture with Reliance marks CBS Studios International’s second significant launch of international channels in key markets this year.

“The English GEC space is still small and the market is ripe enough for a new player like us. We are looking at an upper SEC audience as a potential to build and grow the market.” said Tarun Katial (CEO, Reliance Broadcast Network).

The channels will be paid and the company is banking on the subscription based growth to be available for DTH players. Besides Reliance owned DTH company, these channels are also likely to be available for subscription for other DTH players.