Posts Tagged ‘9xM’

INX Media rechristens company name to “9X Media”

August 10, 2010

Continuing with its restructuring process, INX Media Pvt Ltd has been rechristened to “9X Media Pvt Ltd.”. The Company houses the popular music channel 9XM and the Hindi general entertainment channel 9X.

With change in name the company; INX Media has also unveiled a new vibrant logo to complement the new name. “The change of name is in line with the Company’s strategy to tap new media initiatives including Licensing and Merchandising for 9XM’s popular characters – Bade-Chote and Bheegi Billi,” says 9X Media in a press statement.

Remarking over the new announcements, Bhupendra Makhi, Chief Financial Officer, 9X Media Pvt. Ltd. said, “The new identity of the Company is part of the restructuring process to consolidate our resources and further strengthen 9XM, which is the leading Hindi music channel in India. We also plan to aggressively tap new avenues in the media and entertainment sector and expand our existing network.”

Alongside 9X Media has announced its foray in the merchandising business. It has partnered with Kids Media India Pvt. Ltd (KMI) to create a full licensing & merchandising program around the 9XM’s popular characters – Bade-Chote and Bheegi Billi by extending them into the product & promotional licensing space in India.

9X Media Pvt. Ltd. has also strengthen the existing team and has undertaken many unique initiatives for 9XM such as the live streaming service on its website – and also a complete vibrant on-screen look for the Channel. The music channel of the company has recently witness a surge in competition with the launch of music channel from Sri Adhikari Brothers Company, Mastii.

9XM inks licensing deal with Kids Media

August 3, 2010

9XM, the Bollywood music channel, has entered into a two-year deal with Kids Media India (KMI) to create a full licensing and merchandising programme around the channel’s popular animated characters – Bade-Chote and Bheegi Billi.

The channel is planning to roll out products ranging from apparels, accessories, back to school products, stationery and toys and games.

9XM will be paid a commission on the sales of the products.
INX Media EVP Sales Pawan Jailkhani said, “Bade-Chote and Bheegi Billi have become icons in their own right and are the preferred brand endorsers for several prestigious advertisers on 9XM. We think it’s time now for these characters to come out of TV screens and closer to their fans through platforms, such as retail, mobile, internet, etc. We plan to build the L&M business which has a huge potential in India, given the rising popularity of character based licensing.”

KMI CEO Rajiv Sangari added, “The characters on 9XM have been very successful in connecting with the viewers and have a huge fan following. With this affiliation in mind, we aim to capitalise on the existing popularity of the characters and build a robust, long term, sustainable brand programme around Bade-Chote and Bheegi Billi.”

Badhshah Bhai on 9XM

February 1, 2010

Starting 6th July 2009, there will be a new addition to the 9XM family, with Badshah Bhai making his grand entry..

Bheegi Billi, Bade Chote, Betel Nuts and the other 9XM dudes are all set to welcome — Badshah Bhai — the new addition to the 9XM family. Starting 6th July 2009, Badshah Bhai will make his grand entry on 9XM.

Badshah Bhai is a huge fan of the ultimate Baadshah of India – Shahrukh Khan. He believes he too is a huge superstar like his idol – King Khan and thinks that Bheegi Billi is the biggest loser. Badshah Bhai loves the singing style of Nusrat Fateh Ali Khan and tries to sing the popular Bollywood songs in his own peculiar style. The Betel Nuts in their free time are Badshah Bhai’s backing band.

Vikas Varma, Head Music Entertainment Channels, 9XM, says, “Badshah Bhai has been persistently knocking at my door, everyday, since the launch of 9XM. He wants to be a part of the “team”. I have been ignoring him for over a year now, but recently he got hold of a few of my school time secrets and has blackmailed me into giving him a role in 9XM. How could I say no to Badshah Bhai after that?” “On a more serious note”, adds Vikas, “I am confident, that Badshah Bhai will receive an equally encouraging response from all the viewers of 9XM.”

Betel Nuts have expressed their delight on Badshah Bhai’s entry. According to them, “We are extremely delighted that Badshah Bhai has joined the 9XM gang and are hoping that he will also recite our sher-o-shayari in his own style.”

So, stay tuned to 9XM to catch the glimpse of the new superhero – Badshah Bhai. 9XM – Haq Se!