Posts Tagged ‘9x’

INX Media rechristens company name to “9X Media”

August 10, 2010

Continuing with its restructuring process, INX Media Pvt Ltd has been rechristened to “9X Media Pvt Ltd.”. The Company houses the popular music channel 9XM and the Hindi general entertainment channel 9X.

With change in name the company; INX Media has also unveiled a new vibrant logo to complement the new name. “The change of name is in line with the Company’s strategy to tap new media initiatives including Licensing and Merchandising for 9XM’s popular characters – Bade-Chote and Bheegi Billi,” says 9X Media in a press statement.

Remarking over the new announcements, Bhupendra Makhi, Chief Financial Officer, 9X Media Pvt. Ltd. said, “The new identity of the Company is part of the restructuring process to consolidate our resources and further strengthen 9XM, which is the leading Hindi music channel in India. We also plan to aggressively tap new avenues in the media and entertainment sector and expand our existing network.”

Alongside 9X Media has announced its foray in the merchandising business. It has partnered with Kids Media India Pvt. Ltd (KMI) to create a full licensing & merchandising program around the 9XM’s popular characters – Bade-Chote and Bheegi Billi by extending them into the product & promotional licensing space in India.

9X Media Pvt. Ltd. has also strengthen the existing team and has undertaken many unique initiatives for 9XM such as the live streaming service on its website – and also a complete vibrant on-screen look for the Channel. The music channel of the company has recently witness a surge in competition with the launch of music channel from Sri Adhikari Brothers Company, Mastii.

GECs threaten fresh programming blackout

November 3, 2008

Hindi general entertainment channels (GEC) have hurled the gauntlet back at the TV workers union – Federation of Western India Cine Employees (FWICE) – and TV producers associations.

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Executives from seven broadcasting companies – Star, Zee, Sony, Sahara One, Viacom18 (Colors), INX Media (9X) and NDTV Imagine – have issued an ultimatum to the two parties to resolve their differences by 9 November, failing which they will stop commissioning any fresh episodes.

The broadcasters have been unanimous in their view that they cannot bear the increased cost that higher wages to TV workers and technicians have thrust upon producers.

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The broadcasters have issued a joint statement responding to the FWICE last night. In the statement, they have stated that they were never part of disputes which relates to the terms and conditions at which producers engage cine workers for the shows.

The statement further adds that broadcasters have been paying producers handsomely, and they will have to absorb the increased costs. It further states that the the long term health of the industry depends on “our ability to work collectively to control our costs while continuing to bring the best entertainment content to our loyal audiences.”

The broadcasters statement further elaborates that production disruptions are coming at a time when there is an “economic downtown” and “advertising is degrowing,” without due notice or warning. “Unless the dispute is resolved immediately, it will threaten the very survival of the Hindi general entertainment category,” the statement adds.

In their collective statement to to the FWICE, and the producers associations the broadcasters have asked:

  • Both parties must resume normal production of ongoing programmes without any disruption so as to not cause any inconvenience to viewers and advertisers.
  • Both parties must work constructively to resolve all their differences by 9 November.

The joint statement from broadcasters shows that they mean business. First, the unions banded together to get producers to meet their demands. The broadcasters have now got together in a show of unity and strength.

Now we have to wait and watch how the producers will respond. And the workers’ unions. Will they come back to the table to renegotiate the terms they agreed to earlier? Or will they each stand their ground? And how long will the impasse continue?

On that will depend whether audiences will be able to watch the travails or adventures or heart breaks of their favourite characters on their favourite shows.

Broadcasters firm on not hiking programming costs

Broadcasters are feeling the pinch of the face-off between TV producers and the TV Workers Union.

Star Plus had to show re-runs of its two prime shows (Santan and Sangam) and three afternoon shows (Jahaan Pe Ho Baseera, Kumkum and Grihasti). Zee also had to show old episodes on its 7 pm, 10 pm and 10:30 pm band. 9X’s Ruby and Jaa Mai Vaishno Devi had to do away with fresh episodes.

Star Plus GM Keertan Adyanthaya says, “The entire TV industry including the GECs have been hit by the economic turbulence. At a time when the economy is slowing down, we can’t afford to hike the ad rates. We are, thus, not in a position to pay more to the TV producers.”

Adds a senior executive of a recently launched channel on request of anonymity: “In the current global economic scenario, all broadcasters are having a tough time. If advertisers are shrinking budgets, how can we agree to pay more to producers? We are trying to curb costs. We can’t think of increasing our input costs.”

Certain marketing initiatives are also put on hold. Zee TV, for instance, has postponed the launch of its afternoon show Choti Bahu which was scheduled to air on 3 November.

Says Zee TV business head Tarun Mehra, “Though we have kept the advertisers informed, its a tough time for all broadcasters to run the channel without fresh content.”

Film and TV Producers Guild and FWICE will meet on Monday to resolve the crisis. Says Producers Guild’s Mukesh Bhatt, “We will be meeting on Monday to arrive at a possible solution.”

9X to launch Sunday prime time with ‘Vodafone Yeh Hai Jalwa’

March 13, 2008

INX Media’s Hindi general entertainemnt channel (GEC) 9X is launching its Sunday prime-time band “Sunday Dhamaka” from 16 March at 8 pm with Vodafone Yeh Hai Jalwa. This follows the channel’s launch of afternoon band in January. INX Media founder-CEO Indrani Mukerjea said, “This new show will set the tone of our new offering ‘Sunday Dhamaka.’ We promise to give our viewers a fresh programming that includes a lot of new shows and events, all on Sundays.”


Vodafone Yeh Hai Jalwa, which is the second reality show on 9X after Mission Ustaad, is a dance-based reality show. Conceptualised and produced by Eternal Dreams India Pvt Ltd and Cineyug, the two-hour weekly show will span over 13 weeks.

So far, the channel has been airing only films in the Sunday prime time slot. This is the first dance reality show on the channel.

The show will have nine teams and each of them will be mentored by popular faces on Indian TV. Each team has six participants – one celebrity and five people from different walks of life including housewives, slum dwelling kids, professional dancers, white-collar executives and workers.

Eternal Dreams CEO and director Bonnie Jain said, “This is a new show peopled with the most popular faces from television. The teams are composed of the common people and that is the differentiator for the show.”


In an attempt to grab the eyeballs, the new show has roped in Sakshi Tanwas and Smriti Irani as anchors. Additionally, each episode will have a performance by a Bollywood celebrity.

The squad of celebrity mentors and their teams are as follows:

Ronit Roy will play mentor to “Bindass Bosses,” a team of white-collar workers.

Shweta Tiwari will lead a team of housewives, “Bahu Ki Behnein.”

Varun Badola’s team of senior citozens is called “Guru Kool.”

Rosa Catalano’s team of blue-collared workers is called “Rangeele Dilwale.”

Rohit Roy leads a lineup of international dancers “Firangi Phatake.”

Prachi Desai’s team of college students is called “Masti Ki Pathshala.”

Hussain Kwajerwala leads a team of aspiring actors and models called “Kal Ke Kalakaar.”

Rakhi Sawant leads a team of lovable kids, called “Hillar Party.”

Sharad Malhotra leads a team of professional dancers, called “Toofani Toli.”

Unlike other reality shows, Vodafone Yeh Hai Jalwa will have the winner determined by 100 per cent public votes. The prize money for the mentor is Rs 2 million while each of the winning team mates will receive a cash prize of Rs 1 lakh.

9X to launch Chak De Bachche kids talent hunt

March 1, 2008

INX Media’s 9X has announced that Bhojpuri film actor-cum-singer Manoj Tiwari will be co-hosting Chak De Bachche, a children’s talent-hunt show, soon to be aired on the general entertainment channel. The actor asserts that the show will be an eye-opener for those protesting against a certain section working in a particular region (Maharashtra).

INX Media founder-CEO Indrani Mukerjea said, “Chak De Bachche will showcase young talent from across the country. This bi-weekly show, conceived and directed by Gajendrra Siingh, will air on the weekend, and will put the spotlight on the best talent among the 8-to-14 age group.”

Tiwari explains that Chak De Bachche aims to discover talent in small towns across the country. “There will be no distinction between Marathi, Tamil or Punjabi children,” he insists.

Previously, Tiwari had appeared as one of the celebrity guests on Gajendrra Singh’s Chhotey Ustaad. It was then that Singh approached him to host Chak De Bachche.

“Since I am a small town guy, the concept appealed to me,” says the Bhojpuri superstar.

So far, musical talent hunts have concentrated on finding the best singer. Chak De Bachche, however will test the young ones on their singing and dancing prowess.

Tiwari’s co-host is Roshni Chopra, she says “The show is unlike all the others on the bandwagon. Chak De Bachche will be a blend of singing and dancing. It will be a trip down memory lane for me, taking me back to my childhood days, and I am looking forward to it.”