Archive for the ‘Sports’ Category

Nimbus extends deals for IPL telecast overseas

April 13, 2011

Nimbus, which won the television broadcast rights to the IPL globally, has inked deals with a number of broadcasters globally.

According to Nimbus COO Yannick Colaco, Deals have been extended with Setanta in Ireland, Echostar (pay per view) in the US, Rogers Communications in Canada, Astro in Malaysia and Pacific Broadcasting Corporation in Fiji.

Neo Cricket will broadcast the IPL in the US and in Australia Nimbus is searching for a fresh partner as earlier, Ten Network cancelled the contract it had with World Sport Group (WSG).

Colaco said that, they had received three offers already and were waiting for two more to come in. In addition to money, they were also looking for reach of the channel and the inclination to market and promote the IPL. He further added that, the other deals they have stitched were a combination of short and long-term deals.

Ten Sports to broadcast IAAF World championships

April 13, 2011

Dentsu has inked a deal with Ten Sport, in which Ten Sport will broadcast the IAAF World Championships and World Indoor Championships covering seven territories during 2011 to 2014. Ten Sports is holding these rights with the IAAF and Dentsu for the first time and it has committed to offer a good broadcast.

Dentsu is a commercial partner of The International Association of Athletics Federations (IAAF) for all media rights worldwide excluding Europe and Africa.

Dentsu also extended its contract with TyC Sports for all events of the IAAF World Athletics Series for the period 2014 to 2016 for Latin America.

Telered Imagen owned channel TyC Sports has acquired all exclusive rights for the event in Argentina and non-exclusive delayed pay cable rights in 14 other Latin American territories.

IAAF President Lamine Diack said that, Athletics is the most universal of sports, and the package of TV rights agreements being negotiated by Dentsu successfully mirrored that reach. The guarantees which had been achieved ensured that the athletics fans of Indian Sub-Continent and Latin America would be able to enjoy their World Athletics Series events in particular the biennial IAAF World Championships which were their sport’s brightest jewel.

ESS joints up with LiveShare By Cooliris for World Cup 2011

March 27, 2011

Now cricket fans can enjoy behind-the-scenes look at the World’s biggest sporting event World Cup 2011 by using LiveShare by Cooliris, as ESPN Star Sport (ESS) and Cooliris have announced a partnership.

LiveShare allows fans worldwide to follow ESS’ official World Cup photo stream in real-time featuring exclusive and never-seen-before behind-the-cameras coverage of the event and is the first in Asia to allow their fans to experience the key highlights of the action around the sport.

Fans can share the live stream with their groups of friends via, Facebook, Twitter and email or create their own streams with the LiveShare application.

LiveShare by Cooliris will be featured online alongside all major games and will be available for free to consumers at, as well as via the LiveShare mobile app, which is available at the iTunes App Store, the Android Marketplace, and the Windows Phone Marketplace.

Major US entertainment brands such as Ozzy Osbourne, the Stanford Cardinal and Michael Bublé already use LiveShare to engage directly with fans.

Ofcom raps Sky Sports for breaching Broadcast Code

March 2, 2011

Media regulator Ofcom pulled up Sky Sports after it received complaints of “blatant” and “irrelevant” logos for technology partner EA Sports appearing on Sky Sports 2 match facts graphics.

The incident occurred during the live coverage of the Premier League match between Everton and Manchester United last year on September 11.

The logo for the video games manufacturer appeared for a total of 14 times during the games pre- and post-match comment, graphic on-screen displays of statistics and match facts.

This made a viewer complain that the logos inclusion was “irrelevant”, “unnecessary” and “blatant”.

Following the complaint, Ofcom asked for information on EA’s role in connection with the match data and any contractual arrangements that related to the appearance of the on-screen branding.

Sky Sports however confirmed that the branding was not linked to any programme sponsorship arrangements with EA.

According to Sky Sports’ explanation, EA was contracted to the Premier League as the “Official Sports Technology Partner” and the broadcaster understood that this arrangement included sponsorship of the league itself, a sponsor presence at matches, and in other Premier League-controlled properties, including the overseas broadcast feed.

The broadcaster also explained that, as part of its agreement with the Premier League for the live broadcast of certain matches, it is required, subject to applicable laws and the Ofcom codes, to provide an on-screen credit for the “Official Technology Partner”.

It stated that its editorial control was independent throughout, including where credits were given for EA or any other Premier League sponsor and that “no specific product or service was mentioned” and that no “sales messages” were present as part of the EA Sports logos, but that, “on this occasion, the application of the EA on-screen credit should have been subject to greater editorial judgement given the high-scoring nature of this particular game, which meant the credit was displayed on a higher than normal number of occasions”.

Sky accepted that its editorial policy in that respect should be “clarified”.

In reply, Ofcom noted that “sports coverage is a genre in which branding and general commercial exposure can be expected” and that “audiences generally accept and understand that branding”.

Ofcom also stated that the 14 repeated appearances of the logo was a breach of Rule 10.3 of the Broadcast Code by the broadcaster, which prohibits undue prominence of a product in programming.

Adding that no further action would be taken against Sky Sports, Ofcom said that all broadcasters must comply with the current Broadcast Code.

NBA partners with Taj Television and Multi Screen Media for TV coverage of 2010-11 season

December 8, 2010


The NBA announced today that fans in India will be able to watch a record number of live games, prime-time replays, and original NBA programming as a result of the league’s new multiyear partnerships with Taj Television and Multi Screen Media (MSM). The unprecedented NBA coverage is part of the league’s continued expansion in India.

“Taj Television and MSM provide the NBA with two complimentary partners that have a proven track record of success and their local expertise will help connect the NBA to its growing fan base in India,” said NBA President of International Heidi Ueberroth. “The breadth of programming provided by both partners will provide fans access to the most comprehensive NBA coverage that we have ever had in India.”

Taj Television, which operates the Ten-branded sports channels, will televise two games per week on Ten Sports each Thursday and Saturday with replays of each game in prime time. They will also televise the NBA’s marquee events live, including NBA All-Star, the NBA Playoffs, one NBA Conference Finals and The Finals.

Taj Television will locally produce NBA dedicated highlight recaps as well as features on NBA grassroots events in India which will air on Ten Sports and select Zee Network regional channels throughout the season. In addition, thirty-six episodes of Real NBA, a half-hour weekly reality program that provides viewers with a behind-the-scenes look at the biggest stories from around the league, will air in prime time on Ten Sports, and on some of Zee Network’s leading regional channels in local dialects.

“The NBA has a growing audience in India and Ten Sports will enhance the viewing experience by providing additional insight, localized content, and interviews apart from the traditional telecast,” said CEO of Sports Business ZEEL Atul Pande. “I am sure we will enjoy a long relationship with the NBA as we are committed to being a leader in acquiring, producing and televising the most important sports programming.”

MSM will televise all NBA coverage on PIX including two live games per week on Wednesday and Friday. PIX will have live coverage of the NBA Playoffs and the Eastern Conference Finals in 2011 and the Western Conference Finals in 2012. PIX will also air 36 episodes of NBA Action, a globally renowned highlights show that captures the latest game action and league news, giving fans an inside look at the best players in the NBA.

A new weekly original program, NBA in 30, will also debut on PIX. Each episode of NBA in 30 will showcase a condensed game in thirty minutes.

“The NBA is one of the world’s top sports properties, and is comprised of some of the greatest athletes on the planet,” said MSM India CEO Man Jit Singh. “This historic agreement allows PIX to deliver all of the action and excitement of the NBA to Indian sports fans, while launching a partnership between MSM and the NBA which we expect to widen and grow through the years.”

DD failed as CWG broadcaster; didn’t live up to the expectations

October 18, 2010

Sweating hard for nearly a year for the grand telecast of Commonwealth Games Opening Ceremony, the official broadcaster for the event Doordarshan disappointed viewers in its first High definition telecast of the ceremony.

Doordarshan had pulled its socks nearly a year back for the world class transmission of the Commonwealth games extravagant opening ceremony. The ceremony’s success was also vital from the point of country’s image and stature in front of the whole world.

Now that the flamboyant success of the ceremony has slammed the critics, DD is facing the same condemnation not only by the media but also from the common viewers. Ill-timed advertisements popping up suddenly during an important event irritated viewers the most. The sudden explosion of property ads and tourism promoting ads from Andhra Pradesh CM K. Rosiah were just too hard to hold patience.


The biggest setback was the 55 mins delay of the broadcast compared to SIS LIVE’s transmission (DD’s broadcast partner of CWG in UK) which led many viewers baffeled. Due to this telecast delay, people of the host country lacked behind the world in viewing of their own ceremony. We, the people of India finished watching the ceremony almost an hour later the whole world was done with the enjoyment.

Moreover, the mingled commentary of Hindi and English commentators confused viewers in making out the exact details of the performances, raising questions on both the sincerity of them towards the event and the selection procedure. Advertisements capturing nearly two third of the screen space while the proceedings of the ceremony annoyed viewers like anything.

All these loopholes have once again erected a platform for pointing out fingers on the ability of Doordarshan as a broadcaster for such a big event. Moreover, inefficiency of its employees intoxicated with the venom of bureaucracy has surfaced in media.

People who take DD on target due to its rigid bureaucratic approach, old formats and treatment of programming have been bestowed with a chance of doing the same, with these chinks in the armor of public broadcaster.

NEO Cricket acquires new look with India-Australia Series

October 18, 2010

NEO Sports Broadcast Pvt. Ltd owner and operator of two channels: NEO Cricket (a sports channel in India) and NEO Sports (the premium all sports channel) announced a new on- air look for NEO Cricket with the commencement of India- Australia series.

KEMISTRY a London based creative agency established in the year 1997 was appointed to create a refreshed look for both channels following a 4-way pitch. The new look of NEO Cricket reflects the immense passion for cricket in India. This is captured visually with an intense stream of energy and light that frames the silhouettes of the cricketers in action, forming a connection between the fan and the cricketer, united in their love of the sport.

Neo Cricket

Prasanna Krishnan, COO, NEO Sports Broadcast Pvt. Ltd. said “NEO Cricket’s new look epitomizes the passion that India holds for cricket, it also symbolizes a new India. It is aggressive, young, bold and unabashedly Indian. This is beautifully represented through our channel’s new identity that shows fans, cricketers and the intense energy that cricket generates.”

Omar Honigh, Managing Director at Kemistry says: “It has been wonderful to work with the extremely professional team at NEO on this exciting project. It has been a true partnership, with production taking place in India under our direction. The crew were excellent and we have all worked hard as a team to help create an identity for NEO Cricket that truly reflects its position as India’s No 1 sports channel.”

NEO Cricket went on air with it’s new identity on 1st October 2010 while NEO Sports, the premium sports channel will re-launch in November 2010.

ATN-Neo locks deal for a cricket channel in Canada

October 18, 2010


To offer extensive content related to the cricket activities in India to the game lovers of Canada, ATN (the Canadian broadcaster) and Neo Cricket have tied knots. ATN has acquired distribution rights of cricket matches in Canada played in India.

This recent deal will facilitate Canadian cricket lovers with the soon to be started India-Australia Test Cricket Series. Under the deal, a new channel named ATN-Neo Cricket will foray in Canada very soon. However, this Canadian broadcaster already runs a cricket based channel, Cricket Plus from 2007. It also shows a lot of cricket matches on its CBN channel.

ATN president and CEO Dr. Shan Chandrasekar says, “The sun never sets on the commonwealth of cricket and ATN would like to bring first rate cricket shown on India’s Number one Neo Cricket Sports Channel to our viewers who extend beyond the commonwealth Diasporas now settled in Canada and includes all the cricket devotees from all walks of life. ATN is delighted to add this compelling sports channel which showcases the games from the largest and richest board of control for cricket in the world.”

Neo Sports Broadcast COO Prasana Krishnan adds, “Our availability in North America reaffirms Neo Cricket’s commitment of taking cricket to as many fans across the globe. We have built strong brand equity with the Indian consumers by bringing to them the best cricketing action. Now we extend the same to cricket fans in North America.”

Prasar Bharati challenges channels in Court for unauthorized CWG telecast

October 18, 2010

Doordarshan, the official broadcaster of the games has filed an injunction suit in the court against the channels and the organizing committee of the games cautioning them against the violation of copyright act.

Prasar Bharati, the regulatory body of Doordarshan channels and All India Radio has sent a ‘Prohibition of Unauthorised Telecast of CWG 2010’ notice to these challenges reminding them about the exclusivity of the broadcasting rights of Commonwealth games.

The regulator has taken this preventive measure to ensure the non–repetition of trespassing in its broadcasting rights and interests as it was done by private channels during the Beijing Olympics in the year 2008.

Prasar Bharati says it hired TAM Media Research Pvt. Ltd, the Mumbai-based television audience measurement agency, to track footage of the Olympics used by news channels and found some of the broadcasters used more than 17,000 seconds a day. The petition said Prasar Bharati is seeking damages of more than Rs. 5 crore from the two dozen-odd broadcasters.

Broadcasters say the terms of the CWG news access rules appear stringent. For instance, a three minute footage of the Games can be aired only once every three hours and not on more than three shows in a channel. The footage can be shown as part of a bulletin and no special programming on CWG can be created using it.

ESS may earn up with Rs 4 bn from ICC Cricket World Cup

October 18, 2010

espn star logo

ESPN Star Sports (ESS) could land up with an advertising revenue in the region of Rs 3.5 billion to Rs 4 billion, according to preliminary estimates made by

Media buyers spoken to say that ESS, which has gone to the market for the cricket World Cup, is asking for around Rs 600 million for a co-presenter and Rs 480 -500 million for an associate sponsorship.

“They are testing the waters at this point. We are talking to them. The rate they are quoting comes to around Rs 350,000 per 10 seconds. For us this might be worth it for the India games. For the non India games, though it doesn’t make sense,” says a buyer.

An ESS spokesperson declined to offer any comment.

An ICC partner who is negotiating with ESS says that he expects the rate to settle at around Rs. 200,000 with sponsorships going for between Rs. 300-350 million. “With ESS, we have a performance based slab agreement. There certainly will be a lot of noise and activity around the event,” he elaborated.

The World Cup tournament will be crucial for ESS in terms of how they fare vis-a-vis their investment in ICC cricket. In 2007, ESS had paid $1.1 billion for the rights for eight years. Interestingly this time around, India is also with Bangladesh in the group stage. The other teams in India’s group include South Africa, England and West Indies.

Some advertisers might look for performance related deals.

Who are the clients that will be interested? Finance and insurance companies will latch on to this opportunity as the World Cup takes place at the end of the fiscal. “They will want visibility to push their tax saving schemes. Telecom will be active. Two-wheelers will also look to come on board,” says an industry observer.

It will be interesting to see how Pepsi, an International Cricket Council (ICC) partner, uses this event. A buyer says that ICC partners will likely come on board on-air as well since the event is taking place in India. For Pepsi, though, the event is taking place during the non season period.

“Certainly there will be a lot of noise on the ground. I expect a 35 per cent viewership growth compared to the 2007 edition when it was in the West Indies. The question is the price,” says the buyer.