Archive for the ‘Marathi’ Category

Sun TV seeks entry into Marathi-Bengali broadcast segment

December 8, 2010

Sun TV Network, the major broadcaster of South India is considering expansion into regional language television broadcasting outside the southern belt.

Marathi and Bengali are the two markets under scrutiny but nothing has been finalised yet, an industry source said.

The Marathi and Bengali general entertainment channel (GEC) space has seen a rapid expansion in the last couple of years. Several players are eyeing entry into these markets. Viacom18, for instance, is planning to launch a Marathi GEC towards the tail end of next fiscal.

“We are evaluating expansion into non-south regional language markets in the broadcasting space. We will weigh opportunities, if there are any. We haven’t reached any decision stage yet,” Sun TV Network chief executive officer Ajay Vidyasagar said.

Sun TV Network, a dominant player in the southern region, is, however, clear that it wouldn’t expand into the Hindi TV broadcasting space. Unlike Hindi, regional language entertainment channels will not require huge capital investments, high programming and marketing costs and long gestation periods before turning profitable.

Sun and Network18 have a joint venture, Sun18, in the television distribution business.

IBN Lokmat Q1 narrows net loss to Rs 40 mn

August 3, 2010

Marathi news channel IBN Lokmat has narrowed its first-quarter net loss to Rs 40 million as revenue jumps over the earlier-year period.

A joint venture
between IBN18 and Lokmat Group, IBN Lokmat had kicked in losses of Rs 70 million in the year-ago period.

Income from operations jumped 194 per cent to Rs 40 million, from Rs 10 million in the first quarter of FY’10.

Revenue, however, has dropped from the trailing quarter which had seen an income of Rs 50 million.

Operating loss (Ebitda) dropped to Rs 30 million, from Rs 60 million in the prior year. However, it was higher than Rs 20 million posted in the trailing quarter.

IBN Lokmat’s expenses remained flat at Rs 70 million, indicating that costs had more or less stabilised.

Zee Marathi launches new reality show

July 1, 2009

General entertainment channel Zee Marathi is set to launch a new quiz-based reality show Hapta Band from 3 July onwards.

The show will be aired every Wednesday-Thursday at 9.30 pm, a slot that has remained vacant since the conclusion of dance reality show Eka Peksha Ek. Zee Marathi has been airing repeats of its show in the same slot.
The show will help winners to clear their debt between Rs 50,000 to Rs 1 million.
Hapta Band will be anchored by Aadesh Bandekar, who has been host to the channel’s top rated shows – Home Minister (longest running game show) and Eka Peksha Ek

Saam Marathi beefs up afternoon programming with live women-centric shows

May 21, 2009
Saam Marathi, the Marathi infotainment channel from the Sakaal Group, is beefing up its afternoon band with special slots for women.

The channel has started airing phone-in live women-centric programmes between 1 and 6 pm from Monday-Saturday since 13 April.


Saam Marathi, which has not been able to generate good ratings since its launch on 15 August last year, is now trying to get a boost by wooing more female audiences in the afternoon.


The channel claims that these five-hours, dedicated to the women of Maharashtra, carry programmes with loads of fun, solution-based interactive shows, prizes to be won and a lot more.


Says Saam Marathi promotion head Ambarnath Sinha, “This is a first-time-ever effort in the history of Indian television that a channel has an afternoon slot of five hours live programs for women on-air where they can chat win prizes and share their views and ideas over phone-ins.”


The channel airs five live shows of 45 minutes each, followed by 15 minutes of off-line programmes in between. At 1 pm, the channel airs Sughran, a live cookery show in which viewers come across with the preparations of delicacies or preparations they know and relish every day. At 2 pm is Madhura, an anchor-based live-chat show, in which viewers can call and discuss, debate, deliberate and share ‘everything under the sun.’

Sare Ga Sare Gauia at 3 pm is a song-based quiz show where every winner will get a cash prize. At 4 pm, the channel airs Mana Maje, where viewers can come up with their problems to be answered by experts. Finally, at 5 pm is Saam Sanjivani, a holistic approach towards leading a healthy life through good living habits.


The channel will give beauty tips from the experts in the programme Rupa Dekhane. Tips are given on home decorations, creative art and gift items in Kala Rangan; Pahuni/Tejaswini is a motivational slot with inspirational anecdotes of women whileBhavisyaveda gives astrological advice.

Zee Marathi gears up to launch 6th season of Saregamapa

April 21, 2009
Zee Marathi is ready to launch the sixth season of Saregamapa within three years of the inception of the popular music reality show on the channel.

Following the success of the recently concluded Saregamapa Li’l Champs, the channel will launch the next season Saregamapa – Maharashtra Cha Aajcha Awaaz on 30 March.

The show will have 10 established Marathi singers – five males and five females – as contestants. Noted music composer Pt Hridaynath Mangeshkar and Suresh Wadkar will be donning the judge’s hat this time.

Hosted yet again by Pallavi Joshi, the show will be back at the Monday-Tuesday 9.30 pm slot.

The channel has chalked out a four-week marketing plan for the upcoming season. It will have a mix of ATL (above-the-line) and BTL (below-the-line) activities. The teasers have already started while more creative contestants and judges interviews will be carried out in later weeks.

Zee Marathi business head Nikhil Sane said, “We have planned a four-week campaign for this season, which will be spread across Maharashtra. We will touch 32 towns in the state; we intend to reach to every single Marathi household with this property.”

Apart from spots on network channels (Zee Marathi, Zee Talkies), there will be more then 100 hoardings across Maharashtra. The channel is investing heavily on the radio as well. “We have booked spots on all the private FM channels in the state. Right now we are carrying out plain advertisements. But in the coming weeks, radio channels will air the contestant’s and judge’s interviews as well,” added Sane.

Interestingly, in print, the channel will be promoting the show mainly in the smaller newspapers, to reach to the masses. From the third week, the channel will organise on-ground activities in tier-3 and tier-4 cities. They will also distribute merchandise during the events.

Idea has once again joined Saregamapa as title sponsor. It is also the telecom sponsor for the show. Meanwhile, Parle Agro and Lion Kashmir Honey have joined as associate sponsors.

While announcing the launch, Sane said, “There is no place for fake drama and controversy in this show. Which is why it has clicked among Marathi audiences.”

The grand finale of the fifth season of Saregamapa Li’l Champs received a TVR of 13.3 in all Maharashtra (C&S, 4+) and a reach of 27 per cent (8.46 million people), as per Tam data. Also the average time spent by the viewer was 130 minutes for the show.

The channel has decided to come out with an audio CD of 10 original compositions sung by these contestants as this season’s souvenir. Zee Marathi has already published individual CDs of five finalists of last season under the name of “Panchratna”.

Star Pravah to launch on 24 November

November 3, 2008
Star India is launching its Marathi general entertainment channel (GEC) Star Pravah on 24 November.

Star Pravah will launch with original programming between 7-10.30 pm in the prime time band.

Star Entertainment Media EVP and GM – regional channels JC Giri says, “After the successful launch of our Bengali GEC Star Jalsha, this is our next offering for Marathi audience. We will launch the channel on 24 November.” Star also runs Tamil GEC Star Vijay.

The channel will bank on two of its driver shows Raja Shivchhatrapati and Agnihotra. Also in line are 24-episode drama Goshta Eka Lagnachi, comic-thriller J3 Junction, daily soaps Jyvlaga and Kulswamini, comedy sitcom Kukuchku, fiction-talk show Ase Ka Ghadle and celebrity talk show Star Durbar.

Star will kickstart a 360 degree marketing campaign from 10 November throughout Maharashtra. The focus will be mainly on four cities – Mumbai, Pune, Nagpur and Nashik. The new channel will be promoted on TV, radio, print and outdoors and through on-ground activities. The channel has booked spots on Star’s own network as well as other networks.

Star India EVP marketing and communication Prem Kamat adds, “We will start our promotion from 10 November. It will be backed by PR events, mass media as well as on-ground activities. On TV, we are in talks with news, regional and kids channels as well. The main focus will be on Raja Shivchatrapati and Agnihotra.”

Star Pravah will be an encrypted pay-channel and will be distributed by Star Den.

The channel’s main driver show Raja Shivchhatrapati will be aired Monday-Wednesday at 8.30 pm. The show will also be backed by a talk-show Shiv Dhanush every Sunday, where historians will throw light on the life of Shivaji and history of the Maratha dynasty.

Agnihotra, Jyvalaga, and Kulaswamini will be aired six days a week from Monday-Saturday. Ase Ka Ghadle, and Goshta Eka Lagnachi will be aired four days a week while J3 Junction and Kukuchku will be aired three days a week. Additionally, the celebrity talk-show Star Darbar will be aired on Sundays.

Nitin Chandrakant Desai will be making Raja Shivchatrapati while BAG Network is producing Star Darbar. Indian Magic Eye is doing Agnihotra, which is supported by big star cast including Mohan Agashe, Vikram Gokhle, Vinay Apte and others. Smita Talwarkar’s Asmita Chitra is producing Goshta Eka Lagnachi and Smita Thackray’s Rahul Productions is making Kulaswamini. J3 Junction is being produced by Siddhivanayak Creations and Ase Ka Ghadle is by Madhvi Mutatkar. Rakesh Sarang’s Cams Club is producing Kukuchku whereas Shashank Solanki’s Seventhsense Media is doing Jyvalaga.

Zee Marathi to premiere 3rd season of Eka Peksha Ek from 15 October

October 16, 2008
Zee Marathi is set to launch the third season of its big-ticket reality show Eka Peksha Ek from 15 October.

The last season of the dance reality show had clocked a TVR of 7, an official release said.

The show will be aired every Wednesday and Thursday at 9 pm. In the third season, the show will see competition between 60 girls and boys from 15-25 age group.

Adesh Bandekar will host the show while Sachin Pilgaonkar will remain the ‘Mahaguru’ for the third consecutive season. Manjiri Dev, Kirti Gaekwad and Phulwa Khamkar will don the judge’s hat.

Zee Marathi has roped in Vodafone as title sponsor and telecom partner for the show. Vicks is the co-presenting sponsor while Disha Direct, Power detergent and Castrol are associate sponsors.

Star Majha launches Happy Homes, Paisa Zala Motha

March 1, 2008

Star Majha, the 24-hour Marathi news channel has announced the launch of two new shows beginning March 2 for its afternoon time band. Of these, Happy Homes will be on housing and real estate, and Paisa Zala Motha on investments.

Happy Home will give information on the real estate sector, along with advice on various housing-related aspects like Vastu, home improvement, interior decoration, etc. Suhas Paranjpe, accompanied by industry experts, will host the show.

Paisa Zala Motha will discuss IPOs and all kinds of investments and planning. Anchor Nilesh Khare, along with industry experts, will shed light on different kinds of asset managements – equity, mutual funds and fixed deposits. Weekly report and review on forthcoming IPOs, MFs, loans, tax-saving measures, etc. will be discussed on the show.

Happy Homes, which will hit the screens every Sunday at 1 pm, will see a repeat telecast at 11 am every Saturday. Paisa Zala Motha will air at 4:30 pm every Sunday and have a same day repeat telecast at 11.30 pm.

Speaking about the new programmes, a company spokesperson said, “The new shows Happy Homes, and Paisa Zala Motha have been launched after a thorough research on what the viewers wish to view in the afternoon time-slot, and will be fun and informative.”