Archive for the ‘Hindi’ Category

STAR TV to go HD in India

April 13, 2011

STAR TV has decided to launch the HD versions of its key channels-STAR Plus, STAR One, STAR Movies and STAR Gold in the Indian market. The HD versions are likely to go on air on April 18.

Prime Focus Technologies (PFT) a global digital services group has been selected by STAR TV to design its content operations infrastructure. PFT, a part of the Prime Focus Group, is a content management company with a platform that can handle HD multi-platform content operations.

The infrastructure is based on PFT’s CLEAR technology platform, which helps manage the end-to-end digital workflows and enables STAR TV to drive operational efficiencies within its organisation, make content more creative and leverage the opportunity to liquidate new multi-platform delivery models.

Sanjay Gupta, chief operating officer, STAR TV said that, the future of the broadcasting industry lies in digitisation. With that initiative, they were opening the door to digital workflows, allowing them to more effectively scale their business, embrace the migration to HD and increase their focus on non-linear platforms.

Namit Malhotra, global chief executive officer, Prime Focus commented, they would drive the transition from tape to file, recasting broadcast infrastructures to cater to next generation consumers and their multi-screen entertainment requirements.

COLORS enters in UK

April 13, 2011

Now, General Entertainment Channel, Colors will be available in UK, on their cable platform, as Viacom 18 Media Pvt. Ltd, an equal JV between Viacom Inc. and Network18 joins hand with Virgin Media in the UK.

Earlier, COLORS has been available on the SKY platform, as a part of the View Asia bouquet since Jan 2010 in the UK. Looking at the increasing demand of this channel with hugely popular shows and Bollywood movies, company decided to launch the channel on cable.

As the Asian programs are high on demand in UK, Virgin Media has given a new color to its Asia Mela by adding COLORS to the package to serve customers round-the-clock family TV entertainment, which has the richness of Asian culture with the importance on community, family and entertainment.

Viewers in UK will be entertained by the weekday dramas such as Balika Vadhu, Uttaran and Bigg Boss as well as thrilling reality shows including Fear Factor – Khatron Ke Khilaadi – Season 4.

Gaurav Gandhi, Head – International Business Viacom 18, commenting on the channel’s presence on the Virgin Media platform said, “After the successful launch of COLORS in the UK last year on the DTH platform, we are delighted to now launch the channel on Virgin’s cable platform. We are confident that with the addition of COLORS, India’s favorite entertainment channel, the Asian Mela package will reach newer heights. The substantially increased reach of COLORS in the UK market will now make the channel available to the majority of the South Asian diaspora.”

Cindy Rose, executive director of digital entertainment at Virgin Media said, “We’re constantly looking at ways to cater to our diverse customer base and the refreshed Asian Mela package is perfect for anyone interested in the latest TV shows and Bollywood movies. We hope viewers will be able to really enjoy a taste of the colour and passion of Asian culture with this new collection of programmes from the COLORS stable.”

Maurya TV celebrates its first birthday

March 2, 2011

‘Maurya’ completed first year of its meaningful journey on the highly volatile terrain of television news and entertainment, specially in Bihar and Jharkhand, on 2nd February, 2011. Exactly a year back the channel was launched by Nitish Kumar, the chief minister of Bihar, in presence of star cast of the super hit film ‘Rajneeti’, like Katrina Kaif, Arjun Rampal, Manoj Vajpai. In light of the glittering and esteemed presence of numerous illustrious personalities from film and politics, it was an event on the scale that Patna had seldom seen. Main reason for the grand show was that the brain behind ‘Maurya’ was a leading light of hindi film and entertainment industry, Prakash Jha.

Many eyebrows were raised, as it was the first TV channel to be launched completely from Patna. All speculations and doubts were put to rest when ‘Maurya’ created history by reaching the number one spot in Bihar and Jharkhand in five months flat, more specifically on 14th July. That it was no flash in a pan was proved when it remained on the number one position for the next 11 out of 15 months. Director of the channel, Manish Jha attributes its success to its solid and credible content. Mr Jha underlined the fact that ‘Maurya’ purposely avoided sensationalism and banked on hardcore news.

Many of the shows on ‘Maurya’ have been super duper hits during last one year. ‘Rajneeti Khel Satta Ka’, ‘Satta Sangram’, ‘Baal Kee Khal’, ‘Saas Kee Chhaunk Bahu Ka Tarka’, ‘Jurm Ka Jaal’, ‘Law and Order’, ‘Patna Fighters’, ‘Total Filmy’, ‘Patna Live’, ‘Jyotish Live’, ‘Ranbhumi’, ‘Dil Kee Baat Prakash Ke Saath’, ‘Khas Mulaqat’, ‘Chalte Chalte’, ‘Baat Bolegi’, ‘Bihar Reporter’, ‘Jharkhand Reporter’, ‘Khabren Khatakhat’ etc… are among a series of popular programmes, which made the viewers crazy about ‘Maurya’ since 2nd February, 2010.

The ups and downs of TRPs are a fact of life in television industry, and ‘Maurya’ has had its share of both; yet the committed team of ‘Maurya’ continues to be full of life and enthusiasm. New shows are being churned out on regular basis. Executive Editor, Kumar Raajesh of Aaj Tak fame is leading its editorial team towards strengthening its content, with active support from Navendu, the Political Editor and another senior journalist Amitabh Srivastava. While Sunil Pandey, the Output Head and Prem Kumar, the Input Head is actively contributing towards taking ‘Maurya’ to greater heights, Kumar Raajesh, himself is leading the Anchoring team as well along with Wesal Azam. Having had his fruitful innings in Sahara Samay and News 11, Manoj Srivastava is now leading the ‘Maurya’ team to glory in Jharkhand.

On occasion of its first birthday ‘Maurya’ management organized a grand gala celebration of its entire enthusiastic team in Hotel Patliputra Ashoka on Wednesday, the 2nd February 2011. Lots of music, dance, fun and mouth watering food were available on platter during that celebration.

Zee Backs Mobile Video

February 14, 2011

Mobile video has one major supporter – Zee Entertainment Enterprises head Punit Goenka. The Indian TV giant’s MD and CEO threw his weight behind the emerging medium during pay-TV body Casbaa’s recent annual convention in Hong Kong.

“This is the way of the future,” he said, speaking days before the launch of India’s first 3G services. “This is what is going to drive content for us.”

In an on-stage interview, Goenka revealed that he was prepared to invest at least 10% of Zee’s profits into developing mobile, echoing the approach the broadcaster took when it made its first forays in Indian markets outside its Hindi-speaking stronghold.

Goenka anticipates a rapid growth in mobile content consumption over the next three to five years, as young Indians, quick to adopt new technology, will be less willing than their parents to sit passively in front of a TV. “I have always believed India is a wireless country,” he said.

A new kind of content
Past experience shows that traditional content creators have struggled with new media, prompting Goenka to recruit a specialist mobile production team that understands technology and the role it plays in young people’s lives.

“I’ve already got a good bunch of youngsters working on this,” Goenka said, “and you’ll see more coming out over the next few years.”

The introduction of 3G services should help boost the number of people accessing the internet from their mobile phones in India from 75 million today to 325 million by 2015, predicted Neeraj Roy, MD and CEO of Indian digital content distributor Hungama Digital Media Entertainment, speaking on a separate conference panel focused on mobile.

By then, telcos should be making more than US$5 billion from value-added services, from around US$1.3 billion today.

“There are about 6.5 million transactions that happen on a daily basis, which are all paid for,” Roy said.

“Now with data being enabled on our networks, there’s going to be growing opportunity for video consumption and so on, albeit in moderation and at price points people have to be accustomed to, as far as India is concerned.”

Product versus business model
Mobile is far from becoming an accepted screen for watching TV, however. For example, only one in 25 people in Asia-Pacific who can watch video on their handsets have actually done so, noted Nicholas Wodtke, Disney Media Distribution’s regional business development and new media VP.

Meanwhile, mobile chip maker Qualcomm, one of the biggest investors in mobile broadcast technology, has decided to shutter its mobile TV service MediaFlo.

The move puts a major dampener on mobile TV’s future prospects, but it was the business model rather than the product that was at fault, argued Qualcomm MediaFlo business development director Ali Zamiri.

“Maybe if we had partnered early on with content providers and operators, forming a cohesive unit and agreeing on a certain business model, we probably would have had a better result and higher subscriber take-up,” Zamiri said.

Qualcomm had set up the network itself, wholesaling content it had aggregated through operators at US$15/month – a price few consumers were willing to pay for the channels on offer.

Cheaper phones, more viewing
Nonetheless, falling prices for smartphones, which provide a much improved viewing experience, hint at a brighter future for mobile video.

Increasing smartphone penetration in Hong Kong has resulted in a sharp increase in viewing per user, reported Han Willem Kotterman, chief strategy officer for Hong Kong network CSL.

“We see mass uptake,” Kotterman predicted, pointing out that data traffic on CSL’s network has already increased by 50 times within one year. “The issue is how are operators going to provide for the bandwidth, and that’s an issue we’re struggling with.”

This spells an end to so-called all-you-can-eat data services, the original stimulus for mobile internet use, a move AT&T has already taken in the US.

It will be a bold move to follow suit in Hong Kong, where five competing operators are all offering unlimited data packages at competitive prices.

Prices must rise, Kotterman argued, so operators can invest in additional bandwidth. “I think at some point, consumers will be willing to pay for a very good experience,” he said. “That’s what we are investing for.”

Zoom to produce movies for its ‘Home Theatre’ slot

December 8, 2010


Entertainment channel Zoom is all set to jump properly in film making domain. The channel is emphasizing on small budget movie production for its dedicated slot ‘Home Theatre’.

Omar Qureshi (Editor-in-Chief, Zoom) told, “At Zoom, our aim is to engage viewers in different ways. We are anyway creating content which is appealing to our TG. So the idea was to produce films as well.”

“Zoom has produced two movies, Kaam Ka Plot, which it aired on 7 November, and Punaah which is to air on 21 November.”

“We are waiting for the response of these two films. Already the industry has given us thumbs up. If all goes well, we may start producing such movies regularly,” Qureshi says.

Also, for regular feeding of its Home Theatre slot, the channel has acquired some small budget films of film stars like Ranveer Shorey, Vinay Pathak, Rahul Bose etc.

Qureshi says, “Home Theatre is an exciting initiative this festive season, wherein we are premiering six movies which have never been seen on Indian Television. These are movies across various genres from supernatural thrillers to suspense dramas and romantic comedies. We foresee this as an enjoyable experience for our viewers.”

The channel has aired Perfect Mismatch on 14 November, while Before the Rains, Ek Anhonee and Rave Party will be aired on 28 November, 5 December and 12 December.

Kaun Banega Crorepati rocks viewers

October 18, 2010

Kaun Banega Crorepati opened to great audience excitement on 11th October. The ratings are expected to shoot in few weeks. With the entire hula boo surrounding the airing of the show, it is expected that, the ratings will surpass those of the previous seasons and the other shows. The first season of KBC started in the year 2000 and was hosted by Amitabh Bachchan.

The first season had a total of 270 episodes and the average TVR for the season was 14.1 (CS 4+, HSM). The game show opened at 8.96 TVR, while the finale clocked in 7.26 TVR. The show subsequently made a comeback after a gap of two years with actor Shah Rukh Khan as the host on STAR Plus. The third season, which had 53 episodes, recorded an average TVR of 6.8.


This year however, the media research and consulting firm Ormax Media predicted that the fourth season of KBC can open at 5.5-6 TVR or even more. With massive promotions on television, the show is expected to generate good ratings. The factors that can play a big role in ratings can be the genre of the shows that are airing in the channels at the same time slot, as well as the audience categories and the programming of the other shows in Colors such as Bigg Boss.

The show airs on Sony on weekdays at 9 pm.

Star Plus’ Super marketing for MasterChef

October 18, 2010

Star Plus Logo

The first two weeks of October have already seen the launch of two mega shows with big celebrities – Bigg Boss on Colors with Salman Khan as anchor and the Amitabh Bachchan-hosted Kaun Banega Crorepati on Sony Entertainment Television.

The third show to hit the airwaves from Saturday is Star Plus’
MasterChef – the cookery-based reality show hosted by Akshay Kumar.

Both Colors and Sony didn’t leave any stone unturned to create hype on their mega shows. Now it is time for Star Plus to see that the launch on 16 October gets maximum attention as a result of an elaborate 360 degree marketing plan with on-air, print, radio, outdoor and internet activations.

The channel first launched its music video with host Akshay Kumar, which had innovative use of kitchen sounds and visuals to recreate the show as a musical. Later, it used all its network strength to promote the show with concept explanation promos, use of graphics for channel indents and transition bumpers shot with Akshay Kumar and with Star Plus leads.

Later, countdown promos, footage promos, on-air secondary elements, 24 hour countdown clock across networks channels and in-show integrations across all key shows on Star Plus were used.

Star Plus is also doing a two-minute roadblock on the show concept across network channels as well as on external channels – CNN IBN, IBN7, NDTV 24×7. NDTV India, News 24, Live India, Times Now, Aaj Tak, Headlines Today, Tej, IBN Lokmat, E24, Star News and Star Majha.

Also, the music video is playing as part of content on Channel [V].

Meanwhile, on the radio platforms, Star Plus has launched a one-week campaign with high frequency spots across stations including Radio Mirchi, Radio City, Big FM, Red FM, Fever FM, Radio One and My FM. More than 40 spots a day are played. This includes listener interactivity, hourly countdowns, interview with Akshay Kumar on day of launch, RJ mentions and sponsorships.

For print, the channel booked covers, adverts and editorials across Grihashobha, Mukta, Sarita, India Today and multiple trade magazines. It also did a deal with Media Net for promotion in launch week.

Star Plus has used innovative strategies for outdoor activations. Glowing microwave and mobile vans with life size mixer and Akshay cutouts were used in Mumbai.

The channel also took 400 plus units across Mumbai, Delhi,
Chandigarh, Ahmedabad, Jaipur and Lucknow to promote the show. It is also using transit media through bus wraps, railway station branding and bus backs and kiosks.

The most innovative promotion that the channel did for MasterChef was its online premiere even before the launch of the show on 14 October.

MasterChef will air every Saturday-Sunday at 9 pm.

Star India Plus rolled out on America’s Verizon FiOS TV

September 28, 2010

Star India’s flagship Hindi General Entertainment Channel, Star Plus has been rolled out on the network of Verizon FiOS TV for the viewers across America.

Verizon FiOS TV has a bouquet of nearly 40 other international channels covering more than 20 languages, to bring people of South Asian origin a choice fare in the US.

The channel began launching on FiOS TV this week and will be in all markets by Monday. It will be available in the South Asian Package which comprise of other popular channels such as Zee TV, TV Asia and SET Asia.

“The addition of STAR India PLUS to the FiOS TV channel line-up further enhances our overall multicultural offering with new content that includes favourite dramas, game shows and more,” said Terry Denson, Vice President of Content Strategy and Acquisition for Verizon.

David Wisnia, Star’s Senior Vice President of Distribution, Sales and Marketing and Head of Star’s North American office, said, ‘We are absolutely thrilled to be making Star India Plus available to FiOS TV subscribers.”

Zeel-Nielsen into partnership for monitoring of TV ratings in US

August 21, 2010

Zee Entertainment Enterprise Limited, the major media conglomerate in India has indulged into a partnership with profound rating firm The Nielsen Company for monitoring of its television ratings in the US broadcasting space.

In an official statement, Bharat Ranga (COO, International Business, ZEEL) said, “We are the only South Asian network to be rated by Nielsen in the US. This reinforces our research-oriented approach to high-quality programming.”

Ranga further added, “Nielsen’s ratings would enable Zee TV to deliver exceptional programming to millions of South Asians, who tune into the network every day and also provide advertisers with deeper insight into audience behaviour and TV trends.”

According to studies, approximately 16.5% of the viewers watch the channels of Zee network in US which also includes a significant 3.8% of South Asians. The data and studies of Nielsen will definitely benefit Zeel in introspection and getting better revenues from the advertisers.

ZEEL to offer Zee Cinema and its English GEC in HD format

August 3, 2010

Premier Cinema channel from the stable of Zee Networks ‘Zee Cinema’ will soon be available in qualitative high definition format to the movie lovers as the company holds firm plans regarding the same. Along with this, an English GEC’s HD launching is also in the pipeline with the company.

The move will be first of its kind for the Zee Group in the country. Just an approval is awaited regarding the same, as the group is keenly looking for the government’s approval.

Afaqs reports that Zee Cinema will be launched first in HD, whereas the other one will be looked after later. However, an expected time for the launch is speculated around two months from now.

DTH and Dish TV will carry these two channels in HD format along with some others. The company is engaged into exercises of moderating the movies and content of English GEC in accordance with the HD format.