Archive for the ‘entertainment’ Category

STAR TV to go HD in India

April 13, 2011

STAR TV has decided to launch the HD versions of its key channels-STAR Plus, STAR One, STAR Movies and STAR Gold in the Indian market. The HD versions are likely to go on air on April 18.

Prime Focus Technologies (PFT) a global digital services group has been selected by STAR TV to design its content operations infrastructure. PFT, a part of the Prime Focus Group, is a content management company with a platform that can handle HD multi-platform content operations.

The infrastructure is based on PFT’s CLEAR technology platform, which helps manage the end-to-end digital workflows and enables STAR TV to drive operational efficiencies within its organisation, make content more creative and leverage the opportunity to liquidate new multi-platform delivery models.

Sanjay Gupta, chief operating officer, STAR TV said that, the future of the broadcasting industry lies in digitisation. With that initiative, they were opening the door to digital workflows, allowing them to more effectively scale their business, embrace the migration to HD and increase their focus on non-linear platforms.

Namit Malhotra, global chief executive officer, Prime Focus commented, they would drive the transition from tape to file, recasting broadcast infrastructures to cater to next generation consumers and their multi-screen entertainment requirements.

BIG CBS Networks Enters Distribution Deal with SCOD-18 & Home Cable

April 13, 2011

BIG CBS Networks Pvt. Ltd., the joint venture between, Reliance Broadcast Network Ltd. and Us’s, CBS Studios International, announced the signing of the deal with SCOD-18& Home Cable – a company operated by a consortium of Mumbai’s cable operators, has launched its own digital and analog cable services, to further strengthen its distribution network in one of the most relevant markets of Mumbai. With effect to this alliance, the channel has further strengthened the distribution network to vast populace of relevant households. �

SCOD-18 & Home Cable customers can now enjoy the latest, freshest and hottest shows on BIG CBS Prime with hit shows like NCIS, Bellator, Survivor and BIG CBS LOVE with shows like Oprah Winfrey, America’s Next Top Model, Rachel Ray straight from the US. Further, the network’s soon to be launched channel BIG CBS SPARK will also be available on this platform.

Speaking on the occasion, Arup Gopikrishna, Vice President Distribution said, “BIG CBS Prime in a short span of time has managed to slide up to number 3 position and BIG CBS Love is also grabbing eyeballs. With a strong distribution network we want to reach the Channel to all relevant audiences who seek near live, international English entertainment. We are excited to reach the customers of SCOD 18 world class entertainment in their homes.”

CBS PRIME is already available across over 30 Million HH’s in all major digital cable and DTH platforms like Hathway, In Cable , Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, Reliance Digital, Videocon D2H , Airtel Digital TV and now on SCOD-18 & Home Cable. It is also available across many MSOs in smaller centers on their Digital networks, covering overall over 400 cable networks.

COLORS enters in UK

April 13, 2011

Now, General Entertainment Channel, Colors will be available in UK, on their cable platform, as Viacom 18 Media Pvt. Ltd, an equal JV between Viacom Inc. and Network18 joins hand with Virgin Media in the UK.

Earlier, COLORS has been available on the SKY platform, as a part of the View Asia bouquet since Jan 2010 in the UK. Looking at the increasing demand of this channel with hugely popular shows and Bollywood movies, company decided to launch the channel on cable.

As the Asian programs are high on demand in UK, Virgin Media has given a new color to its Asia Mela by adding COLORS to the package to serve customers round-the-clock family TV entertainment, which has the richness of Asian culture with the importance on community, family and entertainment.

Viewers in UK will be entertained by the weekday dramas such as Balika Vadhu, Uttaran and Bigg Boss as well as thrilling reality shows including Fear Factor – Khatron Ke Khilaadi – Season 4.

Gaurav Gandhi, Head – International Business Viacom 18, commenting on the channel’s presence on the Virgin Media platform said, “After the successful launch of COLORS in the UK last year on the DTH platform, we are delighted to now launch the channel on Virgin’s cable platform. We are confident that with the addition of COLORS, India’s favorite entertainment channel, the Asian Mela package will reach newer heights. The substantially increased reach of COLORS in the UK market will now make the channel available to the majority of the South Asian diaspora.”

Cindy Rose, executive director of digital entertainment at Virgin Media said, “We’re constantly looking at ways to cater to our diverse customer base and the refreshed Asian Mela package is perfect for anyone interested in the latest TV shows and Bollywood movies. We hope viewers will be able to really enjoy a taste of the colour and passion of Asian culture with this new collection of programmes from the COLORS stable.”

NBA partners with Taj Television and Multi Screen Media for TV coverage of 2010-11 season

December 8, 2010


The NBA announced today that fans in India will be able to watch a record number of live games, prime-time replays, and original NBA programming as a result of the league’s new multiyear partnerships with Taj Television and Multi Screen Media (MSM). The unprecedented NBA coverage is part of the league’s continued expansion in India.

“Taj Television and MSM provide the NBA with two complimentary partners that have a proven track record of success and their local expertise will help connect the NBA to its growing fan base in India,” said NBA President of International Heidi Ueberroth. “The breadth of programming provided by both partners will provide fans access to the most comprehensive NBA coverage that we have ever had in India.”

Taj Television, which operates the Ten-branded sports channels, will televise two games per week on Ten Sports each Thursday and Saturday with replays of each game in prime time. They will also televise the NBA’s marquee events live, including NBA All-Star, the NBA Playoffs, one NBA Conference Finals and The Finals.

Taj Television will locally produce NBA dedicated highlight recaps as well as features on NBA grassroots events in India which will air on Ten Sports and select Zee Network regional channels throughout the season. In addition, thirty-six episodes of Real NBA, a half-hour weekly reality program that provides viewers with a behind-the-scenes look at the biggest stories from around the league, will air in prime time on Ten Sports, and on some of Zee Network’s leading regional channels in local dialects.

“The NBA has a growing audience in India and Ten Sports will enhance the viewing experience by providing additional insight, localized content, and interviews apart from the traditional telecast,” said CEO of Sports Business ZEEL Atul Pande. “I am sure we will enjoy a long relationship with the NBA as we are committed to being a leader in acquiring, producing and televising the most important sports programming.”

MSM will televise all NBA coverage on PIX including two live games per week on Wednesday and Friday. PIX will have live coverage of the NBA Playoffs and the Eastern Conference Finals in 2011 and the Western Conference Finals in 2012. PIX will also air 36 episodes of NBA Action, a globally renowned highlights show that captures the latest game action and league news, giving fans an inside look at the best players in the NBA.

A new weekly original program, NBA in 30, will also debut on PIX. Each episode of NBA in 30 will showcase a condensed game in thirty minutes.

“The NBA is one of the world’s top sports properties, and is comprised of some of the greatest athletes on the planet,” said MSM India CEO Man Jit Singh. “This historic agreement allows PIX to deliver all of the action and excitement of the NBA to Indian sports fans, while launching a partnership between MSM and the NBA which we expect to widen and grow through the years.”

Sun TV seeks entry into Marathi-Bengali broadcast segment

December 8, 2010

Sun TV Network, the major broadcaster of South India is considering expansion into regional language television broadcasting outside the southern belt.

Marathi and Bengali are the two markets under scrutiny but nothing has been finalised yet, an industry source said.

The Marathi and Bengali general entertainment channel (GEC) space has seen a rapid expansion in the last couple of years. Several players are eyeing entry into these markets. Viacom18, for instance, is planning to launch a Marathi GEC towards the tail end of next fiscal.

“We are evaluating expansion into non-south regional language markets in the broadcasting space. We will weigh opportunities, if there are any. We haven’t reached any decision stage yet,” Sun TV Network chief executive officer Ajay Vidyasagar said.

Sun TV Network, a dominant player in the southern region, is, however, clear that it wouldn’t expand into the Hindi TV broadcasting space. Unlike Hindi, regional language entertainment channels will not require huge capital investments, high programming and marketing costs and long gestation periods before turning profitable.

Sun and Network18 have a joint venture, Sun18, in the television distribution business.

Zoom to produce movies for its ‘Home Theatre’ slot

December 8, 2010


Entertainment channel Zoom is all set to jump properly in film making domain. The channel is emphasizing on small budget movie production for its dedicated slot ‘Home Theatre’.

Omar Qureshi (Editor-in-Chief, Zoom) told, “At Zoom, our aim is to engage viewers in different ways. We are anyway creating content which is appealing to our TG. So the idea was to produce films as well.”

“Zoom has produced two movies, Kaam Ka Plot, which it aired on 7 November, and Punaah which is to air on 21 November.”

“We are waiting for the response of these two films. Already the industry has given us thumbs up. If all goes well, we may start producing such movies regularly,” Qureshi says.

Also, for regular feeding of its Home Theatre slot, the channel has acquired some small budget films of film stars like Ranveer Shorey, Vinay Pathak, Rahul Bose etc.

Qureshi says, “Home Theatre is an exciting initiative this festive season, wherein we are premiering six movies which have never been seen on Indian Television. These are movies across various genres from supernatural thrillers to suspense dramas and romantic comedies. We foresee this as an enjoyable experience for our viewers.”

The channel has aired Perfect Mismatch on 14 November, while Before the Rains, Ek Anhonee and Rave Party will be aired on 28 November, 5 December and 12 December.

Star Plus’ Super marketing for MasterChef

October 18, 2010

Star Plus Logo

The first two weeks of October have already seen the launch of two mega shows with big celebrities – Bigg Boss on Colors with Salman Khan as anchor and the Amitabh Bachchan-hosted Kaun Banega Crorepati on Sony Entertainment Television.

The third show to hit the airwaves from Saturday is Star Plus’
MasterChef – the cookery-based reality show hosted by Akshay Kumar.

Both Colors and Sony didn’t leave any stone unturned to create hype on their mega shows. Now it is time for Star Plus to see that the launch on 16 October gets maximum attention as a result of an elaborate 360 degree marketing plan with on-air, print, radio, outdoor and internet activations.

The channel first launched its music video with host Akshay Kumar, which had innovative use of kitchen sounds and visuals to recreate the show as a musical. Later, it used all its network strength to promote the show with concept explanation promos, use of graphics for channel indents and transition bumpers shot with Akshay Kumar and with Star Plus leads.

Later, countdown promos, footage promos, on-air secondary elements, 24 hour countdown clock across networks channels and in-show integrations across all key shows on Star Plus were used.

Star Plus is also doing a two-minute roadblock on the show concept across network channels as well as on external channels – CNN IBN, IBN7, NDTV 24×7. NDTV India, News 24, Live India, Times Now, Aaj Tak, Headlines Today, Tej, IBN Lokmat, E24, Star News and Star Majha.

Also, the music video is playing as part of content on Channel [V].

Meanwhile, on the radio platforms, Star Plus has launched a one-week campaign with high frequency spots across stations including Radio Mirchi, Radio City, Big FM, Red FM, Fever FM, Radio One and My FM. More than 40 spots a day are played. This includes listener interactivity, hourly countdowns, interview with Akshay Kumar on day of launch, RJ mentions and sponsorships.

For print, the channel booked covers, adverts and editorials across Grihashobha, Mukta, Sarita, India Today and multiple trade magazines. It also did a deal with Media Net for promotion in launch week.

Star Plus has used innovative strategies for outdoor activations. Glowing microwave and mobile vans with life size mixer and Akshay cutouts were used in Mumbai.

The channel also took 400 plus units across Mumbai, Delhi,
Chandigarh, Ahmedabad, Jaipur and Lucknow to promote the show. It is also using transit media through bus wraps, railway station branding and bus backs and kiosks.

The most innovative promotion that the channel did for MasterChef was its online premiere even before the launch of the show on 14 October.

MasterChef will air every Saturday-Sunday at 9 pm.

Star India Plus rolled out on America’s Verizon FiOS TV

September 28, 2010

Star India’s flagship Hindi General Entertainment Channel, Star Plus has been rolled out on the network of Verizon FiOS TV for the viewers across America.

Verizon FiOS TV has a bouquet of nearly 40 other international channels covering more than 20 languages, to bring people of South Asian origin a choice fare in the US.

The channel began launching on FiOS TV this week and will be in all markets by Monday. It will be available in the South Asian Package which comprise of other popular channels such as Zee TV, TV Asia and SET Asia.

“The addition of STAR India PLUS to the FiOS TV channel line-up further enhances our overall multicultural offering with new content that includes favourite dramas, game shows and more,” said Terry Denson, Vice President of Content Strategy and Acquisition for Verizon.

David Wisnia, Star’s Senior Vice President of Distribution, Sales and Marketing and Head of Star’s North American office, said, ‘We are absolutely thrilled to be making Star India Plus available to FiOS TV subscribers.”

Iran launches iFilm channel in Arabic

September 11, 2010

iFilm the entertainment channel, a broadcast entity of Iranian government will be available to people in Arabic language from now onwards. Iran has launched this 24hour satellite television entertainment channel to broadcast serials and films to audiences in the Arab world.

The channel will broadcast programs dubbed into Arabic for viewers in Lebanon, Syria and the United Arab Emirates. It will show documentaries on making of films, film reviews, feature films, and short films. The announcement was made by Iran’s English-language Press TV, adding that the channel will be broadcast via the Arabsat and Nilesat satellites.

The channel’s launch comes three years after the start of Press TV, which the Islamic republic says is a bid to break the ‘stranglehold’ of the West over the world media.

Iran’s state-run broadcaster already operates Al-Alam, a 24-hour Arabic-language news channel whose slick programming has won a loyal following from Shiite Muslims in Lebanon and Iraq.

The state broadcaster also runs Jam-e Jam, which airs Farsi programs for Iranians living abroad, and the Arabic Al-Kawthar which broadcasts a mix of news, religious talk shows and Iranian soap operas dubbed into Arabic.

Although Tehran uses satellites to broadcast its programming abroad, it is still illegal to have satellite receivers inside the country, where officials frequently denounce the ‘cultural decadence’ spread by foreign channels.

AXN Beyond to foray in Malaysia from month end on Astro

September 2, 2010

Malaysian TV viewers will be facilitated with AXN Beyond channel from the end of this month. The launching date has been set as August 30th. Beyond is the prime channel from Sony Pictures Entertainment stable in Asia Pacific region.

Currently the channel is available in 18 countries including Singapore, Indonesia, The Philippines, Brunei, China, Hong Kong, Indonesia, Macau and Thailand. The channel will now entertain Malaysian viewers with programs that are out of the ordinary content, like in the fantasy, horror and paranormal genre.

Malaysia’s Astro All Asia Networks has been identified as the platform for the availability pof the channel. The channel will be telecast in High definition format.

GM Ricky Ow (Senior VP SPE Networks, Asia) tells, “With AXN Beyond HD, we are once again introducing our flagship style of quality entertainment to Malaysia, where viewers will be able to get top quality, extensive and appealing content. We believe that the AXN Beyond programming will appeal to a wide range of demographics, and with it being offered in HD, it will be especially popular with the younger, tech-savvy core audience of 18-35 year olds.”

Serials like Andromeda, Buffy the Vampire Slayer, Hex, Fear Itself, Impact, Invasion, Moonlight, Mysterious ways etc. are quite popular among viewers. Apart from them Magic shows David Blaine and popular blockbuster movies from Hollywood will be of great interest to the viewers.