Dentsu has inked a deal with Ten Sport, in which Ten Sport will broadcast the IAAF World Championships and World Indoor Championships covering seven territories during 2011 to 2014. Ten Sports is holding these rights with the IAAF and Dentsu for the first time and it has committed to offer a good broadcast.
Dentsu is a commercial partner of The International Association of Athletics Federations (IAAF) for all media rights worldwide excluding Europe and Africa.
Dentsu also extended its contract with TyC Sports for all events of the IAAF World Athletics Series for the period 2014 to 2016 for Latin America.
Telered Imagen owned channel TyC Sports has acquired all exclusive rights for the event in Argentina and non-exclusive delayed pay cable rights in 14 other Latin American territories.
IAAF President Lamine Diack said that, Athletics is the most universal of sports, and the package of TV rights agreements being negotiated by Dentsu successfully mirrored that reach. The guarantees which had been achieved ensured that the athletics fans of Indian Sub-Continent and Latin America would be able to enjoy their World Athletics Series events in particular the biennial IAAF World Championships which were their sport’s brightest jewel.
Tags: Ten Sports