STAR TV to go HD in India

STAR TV has decided to launch the HD versions of its key channels-STAR Plus, STAR One, STAR Movies and STAR Gold in the Indian market. The HD versions are likely to go on air on April 18.

Prime Focus Technologies (PFT) a global digital services group has been selected by STAR TV to design its content operations infrastructure. PFT, a part of the Prime Focus Group, is a content management company with a platform that can handle HD multi-platform content operations.

The infrastructure is based on PFT’s CLEAR technology platform, which helps manage the end-to-end digital workflows and enables STAR TV to drive operational efficiencies within its organisation, make content more creative and leverage the opportunity to liquidate new multi-platform delivery models.

Sanjay Gupta, chief operating officer, STAR TV said that, the future of the broadcasting industry lies in digitisation. With that initiative, they were opening the door to digital workflows, allowing them to more effectively scale their business, embrace the migration to HD and increase their focus on non-linear platforms.

Namit Malhotra, global chief executive officer, Prime Focus commented, they would drive the transition from tape to file, recasting broadcast infrastructures to cater to next generation consumers and their multi-screen entertainment requirements.

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