Now, General Entertainment Channel, Colors will be available in UK, on their cable platform, as Viacom 18 Media Pvt. Ltd, an equal JV between Viacom Inc. and Network18 joins hand with Virgin Media in the UK.
Earlier, COLORS has been available on the SKY platform, as a part of the View Asia bouquet since Jan 2010 in the UK. Looking at the increasing demand of this channel with hugely popular shows and Bollywood movies, company decided to launch the channel on cable.
As the Asian programs are high on demand in UK, Virgin Media has given a new color to its Asia Mela by adding COLORS to the package to serve customers round-the-clock family TV entertainment, which has the richness of Asian culture with the importance on community, family and entertainment.
Viewers in UK will be entertained by the weekday dramas such as Balika Vadhu, Uttaran and Bigg Boss as well as thrilling reality shows including Fear Factor – Khatron Ke Khilaadi – Season 4.
Gaurav Gandhi, Head – International Business Viacom 18, commenting on the channel’s presence on the Virgin Media platform said, “After the successful launch of COLORS in the UK last year on the DTH platform, we are delighted to now launch the channel on Virgin’s cable platform. We are confident that with the addition of COLORS, India’s favorite entertainment channel, the Asian Mela package will reach newer heights. The substantially increased reach of COLORS in the UK market will now make the channel available to the majority of the South Asian diaspora.”
Cindy Rose, executive director of digital entertainment at Virgin Media said, “We’re constantly looking at ways to cater to our diverse customer base and the refreshed Asian Mela package is perfect for anyone interested in the latest TV shows and Bollywood movies. We hope viewers will be able to really enjoy a taste of the colour and passion of Asian culture with this new collection of programmes from the COLORS stable.”