ESS joints up with LiveShare By Cooliris for World Cup 2011

Now cricket fans can enjoy behind-the-scenes look at the World’s biggest sporting event World Cup 2011 by using LiveShare by Cooliris, as ESPN Star Sport (ESS) and Cooliris have announced a partnership.

LiveShare allows fans worldwide to follow ESS’ official World Cup photo stream in real-time featuring exclusive and never-seen-before behind-the-cameras coverage of the event and is the first in Asia to allow their fans to experience the key highlights of the action around the sport.

Fans can share the live stream with their groups of friends via espnstar.com/cwcliveshare, Facebook, Twitter and email or create their own streams with the LiveShare application.

LiveShare by Cooliris will be featured online alongside all major games and will be available for free to consumers at espnstar.com/cwcliveshare, as well as via the LiveShare mobile app, which is available at the iTunes App Store http://itunes.apple.com/us/app/liveshare-by-cooliris/id383848397?mt=8, the Android Marketplace, and the Windows Phone Marketplace.

Major US entertainment brands such as Ozzy Osbourne, the Stanford Cardinal and Michael Bublé already use LiveShare to engage directly with fans.

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