Sun TV seeks entry into Marathi-Bengali broadcast segment

Sun TV Network, the major broadcaster of South India is considering expansion into regional language television broadcasting outside the southern belt.

Marathi and Bengali are the two markets under scrutiny but nothing has been finalised yet, an industry source said.

The Marathi and Bengali general entertainment channel (GEC) space has seen a rapid expansion in the last couple of years. Several players are eyeing entry into these markets. Viacom18, for instance, is planning to launch a Marathi GEC towards the tail end of next fiscal.

“We are evaluating expansion into non-south regional language markets in the broadcasting space. We will weigh opportunities, if there are any. We haven’t reached any decision stage yet,” Sun TV Network chief executive officer Ajay Vidyasagar said.

Sun TV Network, a dominant player in the southern region, is, however, clear that it wouldn’t expand into the Hindi TV broadcasting space. Unlike Hindi, regional language entertainment channels will not require huge capital investments, high programming and marketing costs and long gestation periods before turning profitable.

Sun and Network18 have a joint venture, Sun18, in the television distribution business.

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