Alva Bros. to launch ‘FOOD First’ channel under Real Lifestyle Network

Alva Brothers’ Entertainment has announced the launch of the Real Lifestyle Network, the first Indian premium lifestyle media network, which is slated to unveil a bouquet of sharply focused lifestyle television channels. The Network’s first offering is ‘FOOD first’, India’s 1st and only television channel dedicated to food and food related experiences.

The HD (high-definition) ready channel, FOOD first, is scheduled to be launched in early 2011 followed by other channels in the lifestyle space over the next year. The channel has already started technical runs and is being beamed on Intelsat-10; Frequency- 3974 MhZ; Txp- 5; POL- H; Symbol rate- 19.5 MS/S; FEC-3/4. It is uplinked from Turner International’s broadcast earth station in Hong Kong and is available on select networks across the country at this time. FOOD first, a pay channel, will soon be available across the country on both digital and analogue distribution platforms and will target upwardly mobile English speaking, 18+, male and female audiences.

Speaking about the announcement, Nikhil Alva, Group CEO, Alva Brothers Entertainment, said, “The REAL Lifestyle Network will offer Indian consumers a bouquet of clutter breaking, well differentiated channels with incredibly compelling and entertaining content married to world class production values. With FOOD first and the channels that are to follow, we’re going about building new broadcast categories that will set benchmarks for value, quality, relevance and entertainment for Indian consumers.”

food first

Manisha Tripathi, Business Head, Real Global Broadcasting Pvt. Ltd., added, “Food is universal in appeal and is increasingly becoming an expression of one’s lifestyle, therefore the first launch, FOOD first is dedicated to food. In sync with the times, we are also building strong extensions in the digital media including web and mobile to stay connected with the target group that is wired in to the new media.”

FOOD first will present some of the best food focused programmes shot in high-definition, featuring the biggest names in the world of food from across the globe. To the viewer, FOOD first promises to be a highly entertaining journey around the world through food.

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