Archive for October, 2010

Prasar Bharati challenges channels in Court for unauthorized CWG telecast

October 18, 2010

Doordarshan, the official broadcaster of the games has filed an injunction suit in the court against the channels and the organizing committee of the games cautioning them against the violation of copyright act.

Prasar Bharati, the regulatory body of Doordarshan channels and All India Radio has sent a ‘Prohibition of Unauthorised Telecast of CWG 2010’ notice to these challenges reminding them about the exclusivity of the broadcasting rights of Commonwealth games.

The regulator has taken this preventive measure to ensure the non–repetition of trespassing in its broadcasting rights and interests as it was done by private channels during the Beijing Olympics in the year 2008.

Prasar Bharati says it hired TAM Media Research Pvt. Ltd, the Mumbai-based television audience measurement agency, to track footage of the Olympics used by news channels and found some of the broadcasters used more than 17,000 seconds a day. The petition said Prasar Bharati is seeking damages of more than Rs. 5 crore from the two dozen-odd broadcasters.

Broadcasters say the terms of the CWG news access rules appear stringent. For instance, a three minute footage of the Games can be aired only once every three hours and not on more than three shows in a channel. The footage can be shown as part of a bulletin and no special programming on CWG can be created using it.

CBeebies to air content from DHX Media

October 18, 2010

BBC Worldwide’s international pre-school channel, CBeebies, has acquired two titles from DHX Media – Grandpa In My Pocket and dirtgirlworld – for its global feeds.

From early next year the first three seasons of Grandpa In My Pocket will air for the first time in Asia, Africa and Poland. dirtgirlworld will debut in Africa and Poland.

BBC Worldwide Channels VP acquisitions Bun Scrase-Dickins says, “These are both great titles, hugely popular with kids in the UK, and we are delighted to be able to bring them to our young viewers around the world.” dirtgirlworld is a music-filled series which mixes live action, animation and photo-collage to explore nature. Dirtgirl’s backyard is full of bizarre insects, underground tunnels and performing stunt bugs, and together with a host of larger-than-life characters, she inspires four-to-six-year-olds to have fun in their gardens.

bbc

Grandpa In My Pocket is a comedy drama featuring a Grandpa with a magic shrinking cap that only his grandson Jason knows about. When he puts the cap on, Grandpa shrinks and creates comic mayhem, but with teamwork, Grandpa and Jason always manage to save the day.

Animal Planet to air Michael Jackson and Bubbles on 31 October

October 18, 2010

Animal Planet Logo

The dancing machine Michael Jackson shared a very special relationship with his once-confidante Bubbles – which became the world’s most famous chimpanzee after accompanying Jackson on his meteoric rise to the top but subsequently disappeared from the public eye in the mid 90s.

Animal Planet will air a special programme on the close relationship between the two in Michael Jackson And Bubbles – The Untold Story chronicling the unseen footage and untold stories, revealed through those who witnessed their friendship throughout the years.

Michael Jackson And Bubbles – The Untold Story premieres on 31 October at 9 pm on Animal Planet. The programme repeats on 1 November at 4 pm.

Discovery Networks Asia-Pacific senior vice president & general manager India Rahul Johri said, “Animal Planet connects viewers to the natural world through captivating characters and stories that inform, entertain and celebrate the wildlife on our planet. Offering intrigue relationships, unscripted drama, pet entertainment, and gripping encounters, Animal Planet is dedicated to mankind’s eternal
fascination with the creatures that share our world.”

When millions of mourners flocked to Jackson’s memorial service in July 2009, the world reflected on all the eccentricities of a creative genius. Jackson was one of the greatest entertainers in the world and the biggest global artist of all time. Adoring fans worshipped him, but Jackson was desperately isolated and lonely. He craved love and
affection, but found solace with an unlikely and trusted companion – a chimpanzee named Bubbles.
Bubbles wore designer clothes, flew first class and made appearances on TV talk shows. The chimp rocked the world’s media and even learned how to moon walk. He joined Michael on his 1987 ‘Bad’ tour of Japan and on other trips around the world. Bubbles became the world’s most famous pet, and for six years they were inseparable, both in public and in private. Their lives seemed to mirror each other: Michael
Jackson the man who never had a childhood and Bubbles, the chimp who grew up almost human. With all the discussion surrounding the shocking death of Michael Jackson, people wondered whatever happened to his beloved chimpanzee, Bubbles. For 20 years Bubbles fate remained a mystery until now.

This revealing story talks to those who witnessed the relationship first hand, including Michael Jackson’s sister La Toya Jackson, and explores the complex psychology behind Michael Jackson’s devotion to his chimp and other animals. It also highlights the path Bubbles’ life took once he hit adolescence and when the celebrity could no longer care for him, to where he is now more than 20 years later.

Star Plus’ Super marketing for MasterChef

October 18, 2010

Star Plus Logo

The first two weeks of October have already seen the launch of two mega shows with big celebrities – Bigg Boss on Colors with Salman Khan as anchor and the Amitabh Bachchan-hosted Kaun Banega Crorepati on Sony Entertainment Television.

The third show to hit the airwaves from Saturday is Star Plus’
MasterChef – the cookery-based reality show hosted by Akshay Kumar.

Both Colors and Sony didn’t leave any stone unturned to create hype on their mega shows. Now it is time for Star Plus to see that the launch on 16 October gets maximum attention as a result of an elaborate 360 degree marketing plan with on-air, print, radio, outdoor and internet activations.

The channel first launched its music video with host Akshay Kumar, which had innovative use of kitchen sounds and visuals to recreate the show as a musical. Later, it used all its network strength to promote the show with concept explanation promos, use of graphics for channel indents and transition bumpers shot with Akshay Kumar and with Star Plus leads.

Later, countdown promos, footage promos, on-air secondary elements, 24 hour countdown clock across networks channels and in-show integrations across all key shows on Star Plus were used.

Star Plus is also doing a two-minute roadblock on the show concept across network channels as well as on external channels – CNN IBN, IBN7, NDTV 24×7. NDTV India, News 24, Live India, Times Now, Aaj Tak, Headlines Today, Tej, IBN Lokmat, E24, Star News and Star Majha.

Also, the music video is playing as part of content on Channel [V].

Meanwhile, on the radio platforms, Star Plus has launched a one-week campaign with high frequency spots across stations including Radio Mirchi, Radio City, Big FM, Red FM, Fever FM, Radio One and My FM. More than 40 spots a day are played. This includes listener interactivity, hourly countdowns, interview with Akshay Kumar on day of launch, RJ mentions and sponsorships.

For print, the channel booked covers, adverts and editorials across Grihashobha, Mukta, Sarita, India Today and multiple trade magazines. It also did a deal with Media Net for promotion in launch week.

Star Plus has used innovative strategies for outdoor activations. Glowing microwave and mobile vans with life size mixer and Akshay cutouts were used in Mumbai.

The channel also took 400 plus units across Mumbai, Delhi,
Chandigarh, Ahmedabad, Jaipur and Lucknow to promote the show. It is also using transit media through bus wraps, railway station branding and bus backs and kiosks.

The most innovative promotion that the channel did for MasterChef was its online premiere even before the launch of the show on 14 October.

MasterChef will air every Saturday-Sunday at 9 pm.

ESS may earn up with Rs 4 bn from ICC Cricket World Cup

October 18, 2010

espn star logo

ESPN Star Sports (ESS) could land up with an advertising revenue in the region of Rs 3.5 billion to Rs 4 billion, according to preliminary estimates made by Indiantelevision.com.

Media buyers spoken to say that ESS, which has gone to the market for the cricket World Cup, is asking for around Rs 600 million for a co-presenter and Rs 480 -500 million for an associate sponsorship.

“They are testing the waters at this point. We are talking to them. The rate they are quoting comes to around Rs 350,000 per 10 seconds. For us this might be worth it for the India games. For the non India games, though it doesn’t make sense,” says a buyer.

An ESS spokesperson declined to offer any comment.

An ICC partner who is negotiating with ESS says that he expects the rate to settle at around Rs. 200,000 with sponsorships going for between Rs. 300-350 million. “With ESS, we have a performance based slab agreement. There certainly will be a lot of noise and activity around the event,” he elaborated.

The World Cup tournament will be crucial for ESS in terms of how they fare vis-a-vis their investment in ICC cricket. In 2007, ESS had paid $1.1 billion for the rights for eight years. Interestingly this time around, India is also with Bangladesh in the group stage. The other teams in India’s group include South Africa, England and West Indies.

Some advertisers might look for performance related deals.

Who are the clients that will be interested? Finance and insurance companies will latch on to this opportunity as the World Cup takes place at the end of the fiscal. “They will want visibility to push their tax saving schemes. Telecom will be active. Two-wheelers will also look to come on board,” says an industry observer.

It will be interesting to see how Pepsi, an International Cricket Council (ICC) partner, uses this event. A buyer says that ICC partners will likely come on board on-air as well since the event is taking place in India. For Pepsi, though, the event is taking place during the non season period.

“Certainly there will be a lot of noise on the ground. I expect a 35 per cent viewership growth compared to the 2007 edition when it was in the West Indies. The question is the price,” says the buyer.