Facilitating the Bengali and Marathi diaspora of India residing in the United States with GECs of their own language, Media Content and Communications Services has launched Star Majha and Star Ananda there.
MCCS, the company which regulates channels of Star bouquet in India has identified Globosat Entertainment (GEN-I) as the official distributor for these two channels in Canada and US.
“We are happy to launch Star Ananda and Star Majha in the US through our associates GEN-I. Both the channels have always been ambitious, innovative, and trend setters and after consolidating the leadership in India, we have decided to take the brands to the world. The US has a sizeable Bengali and Marathi population who want to be in regular touch with their roots. Star Ananda and Star Majha will definitely be able to fill this gap,” said MCCS CEO Ashok Venkatramani.
Both Star Ananda and Star Majha will be available on Dish Network across USA. “Star Ananda, the 67th South Asian channel in our bouquet, further entrenches us as the leader in South Asian television entertainment space”, said Dish Network VP, international programming Chris Kuelling.