Zee Entertainment Enterprise Limited, the major media conglomerate in India has indulged into a partnership with profound rating firm The Nielsen Company for monitoring of its television ratings in the US broadcasting space.
In an official statement, Bharat Ranga (COO, International Business, ZEEL) said, “We are the only South Asian network to be rated by Nielsen in the US. This reinforces our research-oriented approach to high-quality programming.”
Ranga further added, “Nielsen’s ratings would enable Zee TV to deliver exceptional programming to millions of South Asians, who tune into the network every day and also provide advertisers with deeper insight into audience behaviour and TV trends.”
According to studies, approximately 16.5% of the viewers watch the channels of Zee network in US which also includes a significant 3.8% of South Asians. The data and studies of Nielsen will definitely benefit Zeel in introspection and getting better revenues from the advertisers.