Big CBS Networks Pvt. Ltd., the newly constituted joint venture in collaboration with Reliance Broadcasting Network and US major CBS Studios International has announced the launch of three general entertainment channels by the end of year 2010.
Big CBS Prime, Big CBS Spark (youth centric) and Big CBS Love (woman centric) channels will cater to the entertainment needs of English speaking viewers of the country. The channels are expected to roll out in the fourth quarter of 2010 fiscal.
The joint venture with Reliance marks CBS Studios International’s second significant launch of international channels in key markets this year.
“The English GEC space is still small and the market is ripe enough for a new player like us. We are looking at an upper SEC audience as a potential to build and grow the market.” said Tarun Katial (CEO, Reliance Broadcast Network).
The channels will be paid and the company is banking on the subscription based growth to be available for DTH players. Besides Reliance owned DTH company, these channels are also likely to be available for subscription for other DTH players.