Continuing with its restructuring process, INX Media Pvt Ltd has been rechristened to “9X Media Pvt Ltd.”. The Company houses the popular music channel 9XM and the Hindi general entertainment channel 9X.
With change in name the company; INX Media has also unveiled a new vibrant logo to complement the new name. “The change of name is in line with the Company’s strategy to tap new media initiatives including Licensing and Merchandising for 9XM’s popular characters – Bade-Chote and Bheegi Billi,” says 9X Media in a press statement.
Remarking over the new announcements, Bhupendra Makhi, Chief Financial Officer, 9X Media Pvt. Ltd. said, “The new identity of the Company is part of the restructuring process to consolidate our resources and further strengthen 9XM, which is the leading Hindi music channel in India. We also plan to aggressively tap new avenues in the media and entertainment sector and expand our existing network.”
Alongside 9X Media has announced its foray in the merchandising business. It has partnered with Kids Media India Pvt. Ltd (KMI) to create a full licensing & merchandising program around the 9XM’s popular characters – Bade-Chote and Bheegi Billi by extending them into the product & promotional licensing space in India.
9X Media Pvt. Ltd. has also strengthen the existing team and has undertaken many unique initiatives for 9XM such as the live streaming service on its website – http://www.9xm.in and also a complete vibrant on-screen look for the Channel. The music channel of the company has recently witness a surge in competition with the launch of music channel from Sri Adhikari Brothers Company, Mastii.