‘Channel One’: new name to be acquired by Virgin 1

Virgin 1, the channel which started in the year 2007 is on its way to acquire new name, ‘Channel One’. The channel will be rebranded with new logo and new on-off air branding on September 3rd.

Also, the channel is going to revamp its website as mychannelone.com. To inform about the rebranding and name change, the channel will telecast a series of on-air promos and announcements.

Channel One will be broadcast on the same channel numbers on Freeview, Sky and Virgin Media as Virgin1 and the schedule and programming stays the same, made up of US imports and original content. The broadcaster has just acquired the UK digital terrestrial rights for US science-fiction series V.

Virgin 1 was recently acquired by BSkyB for £160m. The channel later was placed by the owning company under the banner of The Living TV Group.

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