UTV Bindass is gearing up to launch the second season of its popular homegrown reality show Emotional Atyachaar on 7 August.
Emotional Atyachaar 2 will be aired every Saturday at 7 pm.
The youth channel from the UTV stable claims that the second season will get bigger and better as it takes the concept of love and fidelity and boils up radical questions, revealing the real truth behind relationships on national television.
The first season revealed the agony and suspicion of 17 couples in all, out of which three couples emerged with a stronger relationship.
The channel has roped in ex Mr India- Pravesh Rana to host Emotional Atyachaar 2.
UTV Bindass business head Nikhil Gandhi said, “Emotional Atyachaar made headlines with its groundbreaking concept which was not only an extremely engaging watch, but also a reflection of what people actually undergo in today’s time. We went forth with the concept of this show initially truly based on intensive consumer research. Emotional Atyachaar soon after its launch got major recognition because it was the first ever reality show to talk about bold topics like infidelity and cheating out in the open. Most of the participants on the show who have taken our support to learn the reality have come back and thanked for providing them eye opening truth. We have received overwhelming response for the show and we expect the same reception all across with our offering of the second season.”
Emotional Atyachaar is being produced by UTV Television with inputs from creative director and writer Roshni Ghosh. The programme is conceptualised by the Bindass team with input from head of programming Shalini Sethi, creative director Shifa and executive producer Piyush Bhatia.
Tags: UTV Bindass