The stage is being set for Bollywood stars to fight for eyeballs on the Hindi general entertainment channels (GECs).
Bollywood hunk Salman Khan is taking over as the host of Bigg Boss season 4 on Colors. Sony recently announced it would have Amitabh Bachchan to host Kaun Banega Crorepati, the game show that had changed the fortunes of Star Plus.
Colors has roped in Khan to replace Bachchan, who had donned the hat of ‘Pop Philosopher’ in the third season of the format show on the Hindi GEC. Sony, on the other hand, has put its other game show, Khan-hosted Dus Ka Dum, on the backburner.
As both KBC 4 and Bigg Boss 4 are expected to break at the same time, it will be interesting to see how Bachcan and Khan manage to gain audience attention.
Speaking about the new season and the new host, Viacom18 Group COO and Colors CEO Rajesh Kamat said, “BIgg Boss is one show that cuts across both – India as well as Bharat, in popularity and appeal. The coming together of India’s most ‘wanted’ superstar with India’s most wanted reality show only means one thing – entertainment extravaganza for Colors’ viewers.”
Khan is currently busy promoting his new film Dabangg, in which he reinvents himself as a corrupt cop with a comic streak.