ET Now launches series on successful entrepreneurs

ET Now, the English business news channel, is gearing up to launch a 10 episodic series, Leap of Faith, starting 4 August.

The show will telecast the journey of true blue entrepreneurs, who have redefined the way business is done. “Leap of Faith will feature some of India’s innovative business leaders who, through their ideas, hard work and dedication have opened new avenues of business and will serve as inspirations for the future generations of young entrepreneurs,” the company said.

ET Now has roped in Bajaj Hindusthan, the sugar and ethanol manufacturing company of Bajaj Group, as the title sponsor for the show.

Some of the personals that the show will unravel include – PVR MD Ajay Bijli; MakeMyTrip.com CEO Deep Kalra; Dabur India vice chairman Amit Burman; and Volvo – Eicher CEO Siddharth Lal.

The show will be hosted by Simone Singh. The chat-based show is divided into three segments.

The first segment explores the inspiration, the toil and the challenges behind the enterprise; the second segment is driven by a mentor who discusses debates and guides the entrepreneur on his journey ahead. The third segment is a Q&A with business school students, some of whom would be future success stories, students who ask the obvious and the tough of the business leader. In this interactive segment B School students get the opportunity to converse with their role models as they share their perspective on life, the fundamentals of success and business.

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