Archive for August, 2010

Zee Studio in marketing for push for Godfather

August 21, 2010

Zee Studio, which is airing The Godfather trilogy on Saturdays at 9 pm, has kicked off a campaign.

To pull the younger audience to this Hollywood cult Trilogy, Zee Studio has created a Godfather Face Book page where it is running two contests – Godfather Confessions – Trivia and Post your Godfather Picture.

In Godfather Confessions – Trivia, users will post onto the wall or in the notes section.

In Post your Godfather Picture, users can post their suited up ‘God fatherly’ pictures to get a prize.

Zee Studio is promoting the property off air to build appointment viewership via Sms Godfather Trivia Questions campaign. Questions posted on TV during films have to be answered correctly to win prizes.

Zee Studio has specially branded God Father Buses plying across Mumbai. It has also tied up with a Radio Channel to promote the “Ride The God Father bus”.

In extension to the campaign, a month long theatre slides and Translites in all major Theatre chains in Metros are done. OOH Media has also been tapped to promote the Trilogy.

Zee Studio plans to continue showcasing crime movies in this time band, after it has exhausted the trilogy.

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Amrita TV launches website

August 21, 2010

Malayalam general entertainment channel Amrita TV has inaugurated its official Malayalam website malayalam.amritatv.com on occasion of Chingam 1st, the Malayalam New Year day.

Amrita TV claims that it is for the first time that any channel has launched a full fledged, feature packed web site in its regional language running parallel to its English counterpart.

The new website offers access to detailed information about the line-up of Amrita TV’s programmes in different genres from reality shows, serials, news features, life style, heritage, health, spiritual, travel, movies, chat shows, ecology, satire and comedy; a comments column at the bottom of each programme page where Malayalam comments typed with English alphabets will be converted to Malayalam font; programme schedules for each day of the week; details of Amrita TV’s special shows for the Middle East and the US; information on its cable networks in every region of the world; blogs; and communities.

It is against the backdrop of the Keralite drifting away from his roots that Amrita TV launches its Malayalam website. It is an effort to revive Malayalam from the limbo into which it has fallen, an endeavour to resurrect it from certain oblivion and to help the Keralite keep his ties with his native tongue intact,” the channel said.

82 community radio stations operational till 31 July

August 21, 2010

A total of 82 community radio stations have become operational in India, according to data available till 31 July.

The Information and Broadcasting Ministry has so far issued 233 Letters of Intent and 110 organisations have been signed Grant of Permission Agreement (GOPA) with the Ministry.
The number of community radio stations was 57 in May 2010.

This was announced by Minister of State for I&B CM Jatua while launching the “Online Application System” for Community Radio Stations, developed by Ministry in association with Commonwealth Educational Centre for Asia (CEMCA).

The applicants can now apply online by clicking the hyperlink on the Ministry’s home page. In order to bring further transparency in the system, it is also proposed to develop an online tracking system through which applicants can trace the status of their applications through a Pass Word and ID.

This is a simple software which can be accessed easily from anywhere in the country by a person who is interested to apply on line. For the benefit of the applicants, a filled-in model application is also available on line.

The application can be simultaneously sent to Ministries concerned for quicker clearance. It will facilitate quicker and easier communication with the applicant organisations through their email IDs provided with the Online System.

The Ministry will get a daily update on the total number of applications filed category-wise and State-wise.

AXN Beyond launches in Malaysia on 30 August

August 21, 2010

ony pictures Entertainment (SPE) Networks’s new channel, AXN Beyond, will be launched in Malaysia on 30 August 2010.

This completes the network’s footprint in Southeast Asia, having already launched in key territories like Singapore, Indonesia, the Philippines and Thailand.
AXN Beyond, a spin-off from the action oriented AXN, will be made available in high definition (HD) on the Astro B.yond platform. It will provide viewers in Malaysia the widest spectrum of genres from one destination. Ranging from mystery and suspense, fantasy and science-fiction, paranormal and supernatural, to fashion and design and lifestyle and romance, AXN Beyond HD provides varied content through an extensive range of programming including drama, variety, reality, sitcom, dramedy, entertainment talk shows, features and movies.

SPE Networks – Asia senior VP, GM Ricky Ow, says, “With AXN Beyond HD, we are once again introducing our flagship style of quality entertainment to Malaysia, where viewers will be able to get top quality, extensive and appealing content. We believe that the AXN Beyond programming will appeal to a wide range of demographics, and with it being offered in HD, it will be especially popular with the younger, tech-savvy core audience of 18-35 year-olds.”

Nat Geo expands wings with Telugu feed

August 21, 2010

National Geographic, the prominent player in science based and intellectual entertainment space has extended its ambit of offering to the subscribers with launching its Telugu feed. The channel will now facilitate Telugu viewers with the content in their own language.

Currently, Nat Geo possesses a viewership of 5 million in the Andhra Pradesh. The channel is looking forward to extend its reach in more homes across the state by making the content simple to understand in Telugu language. Nat Geo is aiming to achieve at least double number of current viewers.

National Geographic is a joint venture between National Geographic TV and Fox Cable Networks and has its operating office in Washington D.C. The channel currently offers 6 channels from its stable in India. They are NGC Wild, NGC, NGC HD, NGC Wild HD, Nat Geo Music and Nat Geo Adventure.

The channel started with the soft launch on 1st August in the state and has been welcomed whole heartedly by all the cable service providers in the state. The channel will also be available in conventional feeds of Hindi and English on different platforms of DTH and digital cable platforms across the state.

Keerthan Adyanthaya (MD, National Geographic Network) launched the Telugu feed of the channel in the state.

No new recruitments in DD for CWG: Soni

August 21, 2010

Doordarshan, the official broadcaster for upcoming Commonwealth Games where on one hand has pulled socks for this overrated telecast in the High definition is also facing questions regarding the lack of trained personnel necessary for the coverage of this mega event.

“There are 5,097 vacancies but they are not for the Commonwealth Games, Doordarshan did not feel the need for recruit for the Games,” Minister of Information and Broadcasting Ambika Soni said this replying to the supplementaries in the Rajya Sabha today.

However, she also accepted that there are a large number of vacancies in the Public Broadcaster but denied the hiring especially for CWG purpose. Soni said, “The recruitment board has been constituted by the government to fill up the vacancies. A Group of Minister has been set up to look into the vacancies and its report will be submitted by the end of this month.”

Justifying the lack of man power in context with coverage of games, the minister said that the training is being given to the present staff for the Games.

“Doordarshan has trained 300 personnel for Commonwealth Games and a large number of people are being deployed for doing the Rights Holding Broadcaster duties for exclusive coverage of the Games within the country,” Soni said.

The minister said that a committee, of which she and union Law Minister Veerappa Moily are members, is looking into various issues related to the high definition telecast of the Games.

Airtel Digital TV expands its bouquet to 215 with addition of 5 more channels

August 21, 2010

The DTH wing of Bharti Airtel, Airtel Digital TV has expanded the ambit of its umbrella up to the number 215 by adding 5 new channels to its existing stable of channels.

PTC Chakde (Punjabi), Zee 24 Taas (Marathi), Saam TV (Marathi), Zee Chattisgarh (Hindi) and Zee Classic (Hindi) are the five channels which have been added.

Now Airtel DTH offers free regional channels of the choice to the new customers. A subscriber can now to watch National Geographic in Telegu.

Sugato Banerji (Chief Marketing Officer, DTH-Bharti Airtel) said while making this announcement, “The latest additions to our channel portfolio are part of our endeavour to incorporate customer preferences across genres, categories. One of the key reasons for Airtel digital TV’s proliferation into the mass markets has been our focus on localization-entertainment for customers in their favourite language, genre. ‘My Entertainment in My Language’ is a proposition that is helping us establish the richness, width of our offerings in TV households that look forward to a blend of national and regional content in any part of the country they happen to be in.”

Besides, in addition to the Regional channels that are part of their base Tariff Pack, Airtel digital TV customers get to have the rest of the Regional channels of their choice, on that Pack free for life. Customers can choose their Regional Language Pack from a total of 8 Packs in Tamil, Telegu, Kannada, Malayalam, Marathi (2), Bengali and Punjabi.

KidsCo signs deal with NDTV to debut in Indian TV space

August 21, 2010

Going ahead with its plans of expansion, KidsCo an international children’s entertainment brand has tied knot with India’s NDTV limited to make entry into Indian broadcasting space. The channel has moved this way after launching successfully in markets of Hong Kong, Indonesia and Taiwan.

Under the distribution agreement, The Indian partner NDTV will market the content of KidsCo on all the three DTH, Cable TV and Digital Platforms across the country.

In a press statement, Paul Robinson (CEO, KidsCo) said, “India is a key market for us as we continue our global expansion plan. We are really excited about adding NDTV to our existing partners as it understands that education is at the very top of the agenda for us and has historically built solid relationships with platforms who share this vision. The shows we will be offering are in keeping with our international audience and we anticipate great results.”

The programming of KidsCo includes animated and live action content and movies for family-viewing. Sonic Underground, The Wiggles, Ned’s Newt, Rescue Heroes and Nalong Fly to the Sky are some of the programs of KidsCo that will be marketed by NDTV in India.

KidsCo was founded by Canadian broadcaster Corus Entertainment’s Nelvana Enterprises, America based producer DIC Entertainment and European broadcaster Sparrowhawk Media Group in April 2007. The channel’s main network is currently based in London.

The channel has presence in countries like Poland, Romania, Turkey, Hungary, Ukraine, Russia, Philippines, Indonesia, Hong Kong, South Korea, Australia, Cyprus and South Africa.

KidsCo will also be launched throughout France, Italy, Germany, Belgium, The Netherlands and the United States in the future. The United Kingdom version will be launching sometime in 2010. But at the moment the channel is eyeing Indian broadcasting space worth Rs.26000 crores. The channel will have to face competition from existing players of the kids segment such as Pogo, Cartoon Network, Nick and Hungama.

Discovery to add 5 more channels to its stable

August 21, 2010

Discovery Networks Asia Pacific is mulling over introducing 5 new channels soon to facilitate Indian viewers with more life centric content. This intention of the network will ensure no.1 position for itself in the English speaking market of the whole region. Also, the addition of these five channels will strengthen its bouquet’s power up to a good 11 channels.

The company has plans of launching Investigation Discovery (emphasizing on investigating stories), a dedicated Military channel, Discovery Home and Health (focusing on female viewers), Discovery Kids (to woo children audience) and Discovery 3D.

The move of launching 5 new channels has come very soon after rolling out of Discovery Science and Discovery Turbo in January 2010. Also, Discovery introduced HD world foraying into High definition format.

Discovery seems to be zeroing in on subject/interest centric content and facilitating its viewers with specialized channels on those subjects. Exploiting maximum of subscriber’s interest is the key policy of network.

Rahul Johri (Sr. VP DNAP) said “The pay TV market in India is evolving at a rapid pace. With distributors being instructed to offer pay channels on à la carte basis, we see demand increasing for pay channels. We have applied for license to launch five more channels in the country.”

He further added “We are already developing 3D content for the US market. The channel will be launched there early next year. With the approvals in place, we would be ready to respond when demand surfaces in the Indian market.”

Reliance-CBS announces the launch of 3 channels by year end

August 21, 2010

Big CBS Networks Pvt. Ltd., the newly constituted joint venture in collaboration with Reliance Broadcasting Network and US major CBS Studios International has announced the launch of three general entertainment channels by the end of year 2010.

Big CBS Prime, Big CBS Spark (youth centric) and Big CBS Love (woman centric) channels will cater to the entertainment needs of English speaking viewers of the country. The channels are expected to roll out in the fourth quarter of 2010 fiscal.

The joint venture with Reliance marks CBS Studios International’s second significant launch of international channels in key markets this year.

“The English GEC space is still small and the market is ripe enough for a new player like us. We are looking at an upper SEC audience as a potential to build and grow the market.” said Tarun Katial (CEO, Reliance Broadcast Network).

The channels will be paid and the company is banking on the subscription based growth to be available for DTH players. Besides Reliance owned DTH company, these channels are also likely to be available for subscription for other DTH players.