According to the media reports, Zee Entertainment Enterprises Limited holds plans of bringing sports channels dedicated solely to the games of Cricket and Golf. With these channels, the company is trying to explore business opportunities in this genre of broadcasting.
Indiantelevision.com reports through its sources that the channel considering the success of Neo Cricket and Star Cricket is looking forward to extract some business possibilities from the segment. Moreover, with a dedicated golf channel, the company is all set to woo the elegant section of audiences.
According to the sources close to the reporting website, considering great revenue possibilities from a dedicated cricket channel, Zee has sought for permission from I&B Ministry regarding the same.
Taj TV Limited Mauritius and Taj Television from the Bukhatir Group have almost been completely acquired by Zee earlier this year. This acquisition has enabled Zee with the access to telecast rights for over 100 days of International Cricket from controlling boards of different countries. Thus, the group has decided to utilize Ten Sports as its main flagship entity, to broadcast all sports such as Cricket, Soccer, Tennis and Wrestling etc.
The prominent force which is driving Zee to launch these channels is the freedom to price them to the pay-TV subscribers. The company is looking forward to boost its revenues with these new channels as there is a price restriction imposed by TRAI on its existing channels.