Australian Broadcasting Corporation which announced to bring its 24 hours news channel earlier in January this year to compete with Sky News is going to make it soon. The media company is all set to launch ‘ABC News 24’ on 22nd of July. The announcement has been made public by Managing Director Mark Scott in an e-mail to his staff. He has also twitted about the same.
The company has chosen an apt time for the launch, when federal elections are round the corner. This is the best opportunity for this new media entity to prove its mettle in the very beginning.
“I am pleased to advise that ABC News 24, our new digital television channel, will launch on Thursday 22nd July.” said Mark Scott. Further in his mail, he said, “The launch of News 24 is the culmination of many months of hard work by teams across the ABC, particularly in the News, Television, Resources and Technology divisions.”
“This eagerly awaited event required a number of things to fall into place. We needed to build Media Hub and move our existing channels over to the new play-out centre. We needed to build new facilities like the Chester Wilmot studio on the ground floor of Ultimo.”
“We needed to install new digital equipment that allows us to broadcast news around-the-clock. And we needed to recruit and train production teams to deliver a range of new programs.”
“It is not every day that the ABC creates a new channel. In preparing to launch big ventures like this, you often feel you could do with more time. But we are keen to get on air and provide what I am sure will be outstanding coverage of the 2010 Federal Election campaign on News 24.”
“A 24/7 news channel is a significant challenge and doubtlessly we will face intense scrutiny from our competitors, but we are looking to make a strong start and to get better every day.”
“I know our audiences are going to appreciate having the great work of ABC journalists in Australia and around the world, available free of charge, at all times – on television, online and on mobile.”
The channel is set to replace the existing ABC High Definition simulcast of ABC1. The channel will provide live continuous news coverage of major breaking stories from Australia and around the world. New programs are also being developed specifically for the channel, focusing on world news, national politics and business. Many of the ABC’s existing television news and current affairs programs will also be featured.
ABC News 24’s output will consist of a mix of live bulletins, time shifted repeats of existing ABC News and Current Affairs output, coverage of the Federal Parliament’s Question Time, documentaries and factual & arts programming.
Tags: ABC News 24