Times Now & zoOM expands reach to Australia and New Zealand

Times Global Broadcasting has rolled out two of its popular channels, Times Now and zoOm in Australia and New Zealand.

Starting today, 1st July 2010, India’s premier English News channel and leading Bollywood channel will be available on the platform of Vision Asia in the two nations.

Vision Asia is the independent multi-channel pay television platform servicing the news and current affairs, cultural and entertainment needs of the South Asian community living in Australia and New Zealand.

While TIMES NOW will be delivering the latest news and happenings from India to the South Asian community in Australia and New Zealand, zoOm will entertain them with the latest news, events, celebrity snapshots, interviews, movie reviews and new music from Bollywood.

Commenting on the launch, Mr. Vineet Jain, Managing Director, Bennett Coleman & Co. Ltd says, “In line with our efforts to build our Television Network offerings into Global brands, we are pleased to partner with the leading DTH platform in Australia and New Zealand, VisionAsia. TIMES NOW and zoOm are both leading sources of information and entertainment and it is our endeavour to take the channels to the Indian Diaspora across the globe”.

Expanding to the new markets, TIMES NOW and zoOm now also provide an opportunity to Indian advertisers and those based in Australia and New Zealand to address consumers in these markets with targeted local advertising.

Sameer Goswami, CEO, Vision Asia says “We are excited about the launch of TIMES NOW & zoOm on Vision Asia Platform. TIMES NOW is the no.1 news channel in India and zoOm is India’s premier specialty entertainment channel built around it’s key passion- Bollywood. Both are perfect fits with our bouquet and in line with our philosophy of bringing the best from back home, everyday. I am sure that with its in-depth coverage & quality analysis of news around the world TIMES NOW will be well liked by our customers in ANZ. zoOm will fulfil the unlimited thirst for the glamour and glitter of Bollywood.”

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