Star Plus turns “Ruby Red” on its 10th anniversary; acquires new logo and appearance

During the huge viewership fascinator event Star Parivaar Awards 2010, India’s flagship General Entertainment Channel Star Plus has unveiled its new logo and appearance. With a tag line of ‘Rishte Wahi, Soch Nayi’ this popular channel is all set to play a new 10 years long innings. The channel has just completed its 10 highly successful years of existence in the Indian TV entertainment space.

The revamping of Star Plus’ logo has been done by UK-based Venture 3 while eminent advertising agency Ogilvy and Mather is the creative agency.

Star India CEO Uday Shankar flaunted the new assets of Star along with the Bollywood superstar Shahrukh Khan on the occasion and said, “I am pleased to announce the brand refresh for our flagship channel Star Plus. This is the first time in the history of television brands in India that an attempt to refresh has been made with such depth of detail, permeating to the core of its business”. He further added, “The new logo is a ruby star which is feminine, strong, full of energy and life. The white swoosh, lit from within and represents inner strength and quest for fulfilment.”

Star Plus has also worked on the restructuring of its programming and content to replenish the channel in a new way. The channel is going to facilitate its viewers with new shows like ‘Chaand Chhupa Baadal Mein’ and ‘Master Chef’ to be hosted by Bollywood actor Akshay Kumar. Ongoing programmes will continue entertaining viewers with the same pace.

The makeover comes at a time when Star Plus has emerged as the leader among GECs, after 22 weeks. Viacom 18’s Colors had bagged the slot on the GRP chart.

“India has always been a land of new thoughts, which had perhaps been forgotten in our preoccupation with development, and Star Plus aims to revive convention through its refreshed brand promise of ‘rishte wahi, soch nayi’. We are committed to entertaining our viewers with content that propels them in a new direction and setting the agenda for entertainment on Hindi GECs.”

Star Plus takes credit of imparting a new definition of entertainment to the Hindi TV viewers a decade ago with its popular Saas-Bahu daily soaps. It extended its ambit of programmes by covering different genres of comedy, suspense, cookery shows, quiz shows like Kaun Banega Crorepati, drama and horror etc.

Star India, a fully-owned subsidiary of News Corporation, broadcasts 32 channels in eight languages to more than 168 million people every week across India and more than 65 countries across the globe.


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