Dish TV rolls out its HD service, to market it as ‘Dish Tru HD’

India’s first direct-to-home (DTH) service provider has announced its foray into provision of high-definition (HD) services to its subscribers with the launch ‘Dish Tru HD’.

Marking the launch of this new technology on its platform, Dish TV looks to leverage the use of its HD set-top boxes (STBs) by the Indian viewers backed by major sporting events 2010 FIFA World Cup and the Commonwealth Games 2010 scheduled this year.

The Dish Tru HD platform would deliver more enthralling television viewing experience to the audience with superior, clear and crisp video coupled with high-definition audio and thus taking the television viewing to an entirely new paradigm. The picture shown on HD platform is 5 times more in detail and up to 3 times more enhanced in terms of the sound in compared to the standard definition technology viewing, which still is largely more prevalent in the subcontinent.

The HD service by Dish TV also promises variable aspect (screen) ratio, experience of vivid colours, High Definition Multimedia Interface, 1080i – an interlaced HDTV video mode as well as SPDIF connector that enhances audio visual HD experience through the Home Theatre.

Speaking on the occasion Jawahar Goel, Managing Director, Dish TV said “The next level of digital entertainment revolution in HD is all set to be unleashed. Dish Tru HD marks a significant leap forward, enhancing our offerings, expanding our product portfolio and providing our viewers an opportunity to enjoy the highest digital quality available”

Furthermore the DTH Company has exclusively partnered with Zee Entertainment Enterprise Ltd (ZEEL) and ESPN Software India Pvt Ltd to give a boost to the content being provided to its subscribers for the Dish Tru HD service. Dish TV will be broadcasting the upcoming 2010 FIFA World Cup in HD format courtesy ESPN Star Sports channel delivering a near stadium experience to the soccer fans in the country. Besides, ZEEL will be providing its flagship channels – Zee TV and Zee Cinema – on HD platform via Dish Tru HD service.

Other channels which would form part of the HD bouquet of service for Dish TV are Discovery World HD and National Geographic HD.

Dish TV has priced the HD STBs at Rs 5,990 and aims sell around 60,000 high-definition (HD) set top boxes this fiscal.

HD technology seems to be rapidly gaining momentum in the Indian subcontinent by means of the DTH service providers. With this launch, Dish TV becomes the third DTH service provider to offer HD service afters Sun Direct and Reliance Big TV. Other DTH service providers are expected to follow the suit soon, with huge potential rested upon this technology.



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