Nimbus Communications has taken the telecast rights for India cricket till 2014. The company said Friday it has issued bank guarantees to the Board of Control for Cricket in India (BCCI) for the entire new rights period, cementing their relationship till March 2014.
With this, Nimbus and BCCI have now cemented their relationship till March 2014 and after the agreement Nimbus will have exclusively market various media rights for all international cricket tours staged by the BCCI and 78 days of BCCI domestic cricket events every year.
The agreement is valued at approximately Rs 20 billion and for a minimum of 64 international matches and 312 days of domestic cricket, over a four year period.
BCCI president Shashank Manohar says, “The BCCI is pleased to extend its partnership with Nimbus by entering into this agreement till 2014. Nimbus has been the BCCI’s Global Media Rights partner since 2006 and has, in this period, licensed our events for broadcast to hundreds of millions of cricket fans worldwide.”
Nimbus chairman Harish Thawani says, “The Nations format in cricket has a tradition of over 70 years and is one which remains the pinnacle in the sport, as demonstrated by the viewership ratings of the same globally. This new agreement is a reaffirmation of our commitment to the Nations format and to the Indian National team events.”
Nimbus has been BCCI global media rights partner since 2006 and has over the last 4 years marketed BCCI events to over a 100 countries worldwide on some of the biggest broadcast networks including Sky Sports, Supersport, Echostar, Fox Sports, Geo TV, Astro and StarHub.
Tags: Nimbus Sports