Ten Sports targets Rs 300 mn from tri-series

Ten Sports is targeting an advertising revenue of Rs 300 million from the tri-series involving India, Sri Lanka and New Zealand.

The sports broadcaster has roped in Compaq as the title and co-presenting sponsor for the next month’s cricket series that begins on 8 September in Colombo.

“Ten Sports is targeting an ad revenue of Rs 300 million from India,” a source tells Indiantelevision.com.

Ten Sports has already signed Maruti as an associate sponsor and plans to rope in five more.

Taj Television India GM Rukin Kizilbash says that 50 per cent of the inventory has been sold thus far. “Spots are going for Rs 250,000 per 10 seconds for the four-match series,” he adds, while declining to say what revenue the sports channel is targeting.

Kizilbash says Ten Sports is on the verge of signing a two- wheeler company as a co-presenting sponsor. It is also talking to a telecom company and cola companies for associate sponsorships.

Spots have been taken by several companies including Sony Electronics, Maruti and Unibisc.

Kizilbash further confirms that there is no category exclusivity. This means that if Pepsi is to be signed as an associate sponsor, Coca-Cola could still air spots during the event.


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